Warner Bros. Discovery
New York, NY
Hybrid

Manager - Advertiser Insights

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Overview
This position will play an integral role on the Measurement & Outcomes team which oversees custom research executed in support of Discovery, Inc. ad sales efforts, across all platforms and across all properties (e.g., discovery+, Discovery Channel, HGTV, Food Network). This role will provide support on the management, execution and reporting of primary research studies executed via 3rd party vendor or proprietary research panel, with an emphasis on advertising effectiveness and demonstrating the benefit of advertising with Discovery Inc.
Responsibilities

  • Manage advertising campaign measurement requests from sales teams and help determine the appropriate vendor and type of study (e.g. brand, sales, site visit lift studies) by assessing the relative campaign size, platforms included and other key campaign specifications.
  • Lead the day to day needs (gathering relevant campaign details and creative elements, shaping survey structure) of the third-party research vendors (e.g. Kantar Millward Brown, Data Plus Math, etc.) in their execution of various ad effectiveness studies.
  • Assist in running studies on Discovery's internal panel with tasks such as survey design, survey programming, data analysis, and reporting.
  • Lead calls/meetings with advertising clients across a wide variety of topics (identify key KPI's to test for, provide methodological overviews, present final study results) needed to successfully execute an advertising effectiveness study.
  • Review campaign reporting and provide insightful feedback and recommendations in a timely manner.
  • Assemble one-sheets and case studies for distribution to sales and marketing teams.
  • Complete additional ad-hoc projects as assigned.


Qualifications

  • Bachelor's degree required
  • Will have a minimum of 3+ years of research and data experience in TV/media research at a media brand, television network or agency.
  • Superior project management skills required, such as the ability to prioritize among multiple brands and projects
  • Experience with ad effectiveness (control/exposed) methodology, including some experience with reading digital and/or linear media plans.
  • Solid foundation in primary quantitative research tasks (questionnaire development, navigating survey programming logic, reading and developing cross-tabulations, etc.)
  • Experience working directly with clients, especially presenting research to clients
  • Advanced knowledge of Qualtrics, PowerPoint and Excel a plus.
  • Ability to work individually and in a team setting.
  • Must have the legal right to work in the United States.
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What are Warner Bros. Discovery Perks + Benefits

Warner Bros. Discovery Benefits Overview

Warner Bros Discovery offers a comprehensive set of benefits and perks to support employees in their personal and professional lives. Some program highlights include:

• Local medical, dental, and vision programs in many countries around the world.
• On-site wellness and fitness centers across several of our office locations.
• Family support programs. In the U.S., additional services include on-site childcare in certain offices, backup childcare services, family caregiver leave, adoption, surrogacy, and cryopreservation assistance, and more.
• Tools and resources to support the mental wellbeing of our employees and their dependents, including mental health counselors and 24/7 access to free, confidential support through our Employee Assistance Program administrators.
• Products and services to support financial wellbeing including financial planning tools, and a 401(k) savings plan in the U.S.
• Flexible work arrangements around the globe, allowing employees to better balance work and personal commitments.
• Global learning, leadership & organization programs to inspire, equip, and empower our people to thrive. These programs and resources are accessible to everyone at whatever stage they are in their career.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
In-person all-hands meetings
Summer hours
Employee awards
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Transgender health care benefits
Wellness days
Abortion travel benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Pay transparency
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Company sponsored family events
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Company-wide vacation
Office Perks
Commuter benefits
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Relocation assistance
Home-office stipend for remote employees
Meditation space
Mother's room
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Online course subscriptions available
Customized development tracks
Paid industry certifications
Personal development training
Virtual coaching services

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