Senior Associate, Web Producer
The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media-buying platform that helps brands deliver a more insightful and relevant ad experience for consumers — and sets a new standard for global reach, accuracy, and transparency.
So if you’re talented, driven, creative, and hungry to bring something entirely new and wildly ambitious into the world (and have some fun doing it), then we want to talk.
Reporting to the Director of Digital Experience, the Sr. Associate, Web Producer will be responsible for contributing to and execution of our corporate website strategy. The Sr. Associate is a key partner for our global marketing, brand and communications teams.
As our CMS manager and resident marketing specialist, you understand our site architecture from both a conceptual and technical standpoint, have an intuitive sense of impactful digital experiences and a love of digital content marketing. Collaborating with engineers, designers and business stakeholders to bring projects to success is second nature to you. You are comfortable leveraging analytics tools to make data-driven decisions and recommendations to stakeholders. You can clearly communicate project status to stakeholders, work independently and exercise solid decision-making judgement.
What you’ll do:
Develop website activation strategies for integrated marketing campaigns that support the key marketing strategy and goals
Acting in a web producer capacity in partnership with Design, co-develop wireframes that successfully carry out the strategy
Contribute to the vision, requirements gathering, and project management of unique, non-routine content marketing requests
Triage day-to-day website content requests, and own all execution, stakeholder communication and documentation activities
Conduct website analytics to inform strategies, roadmap and digital experience recommendations
Defend and promote consistency across our websites, whether it be through content, visual styles, and/or overall user experience and presentation
Oversee QA and publication of global content following localization
Inform and support new feature rollouts, system upgrade activities, creative testing, DAM grooming and similar CMS maintenance activities
Shape and guide CMS author training, including ownership of documentation
Project manage processes to prune and edit content or assets in response to product re-brands, product sunsets, policy updates or other large-scale content changes requested by business stakeholders
Inform and influence technological changes and website architecture decisions
Who you are:
Required skills:
3-5yrs web content management or production experience
Craft CMS expertise, or similar enterprise CMS software
Knowledge of HTML (i.e. using a text editor)
Basic image editing and optimization techniques and tools
Working knowledge of Google Analytics, Google Tag Manager and Google Search Console
Participated in integrated digital campaign launches that included web, email, and paid channels
Desired skills:
Knowledge of SEO best practices
Experience in A/B creative testing and personalization
Photoshop experience
Marketing background
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Our Compensation and Benefits (for Colorado residents only)
• Base Compensation Range: $60,800 - $199,500
In accordance with Colorado law, the range provided is The Trade Desk’s reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills and abilities. The Trade Desk also offers a competitive benefits package. Click here to learn more.
The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.