Senior CRM Manager - Picnic at Thirty Madison

| Greater NYC Area
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About Thirty Madison 

Thirty Madison is building the premier healthcare company for people with chronic health issues. Through our novel approach to care delivery, powered by our proprietary platform and brands built around specific chronic conditions, we combine the best of specialist-level healthcare with the convenience of telemedicine.

In just three years, we’ve built four brands on top of our platform: Keeps (for men’s hair loss), Cove (for migraine), Evens (for GI conditions), and our newest brand, Picnic (for allergies). We’re growing rapidly, recently raised a $140m Series C, and are backed by some of the best healthcare and consumer investors, including HealthQuest Capital, Mousse Partners, Bracket Capital, Polaris Partners, Johnson & Johnson, Maveron, Northzone, among others.

This year, we are honored to be included on Built In's 2021 list of Best Places To Work in New York City and Best Midsize Companies To Work For. This recognition is a true testament to our hardworking team and company culture. As we continue to grow, we pride ourselves on finding passionate individuals who truly embody our core values and mission each and every day.

The Role

We’re looking for a Senior CRM Manager to join our fast-growing team and help us reach allergy sufferers across the country. The person in this role will have the opportunity to create, execute, and iterate on lead conversion and customer retention strategies for Picnic. 

This person will be specifically tasked with understanding and executing the first iterations of the customer journey — obsessing over how we improve and deepen our relationship with our customer, with a laser focus on fostering customer engagement that drives long-term retention. You’ll report into the General Manager of Picnic and work closely with the marketing, product, and data team  to build, measure, and optimize touch points throughout the journey. 

This includes detailed development of cross-channel marketing strategies, an email marketing journey that drives leads to becoming long-term customers, and loyalty activations that drive demand and customer value across digital channels and in alignment with each business unit. 

This role will report into the General Manager of Picnic. 

You’re the right person for this role if: 
  • You thrive in a fast-paced, always-changing environment, and have a track record of successfully translating business goals into a CRM strategy that drives results. 
  • You’re genuinely excited about the opportunity to own the customer journey, constantly raising the bar on what the experience looks like. 
  • You have a reputation for thinking holistically about customer needs and always jump at the chance to iterate on the current journey. 
  • You have experience in CRM analytics, customer pathing, email & SMS marketing,, as well as familiarity with database marketing and customer segmentation
  • You’re a proven data-driven, creative, strategic problem solver who knows how to grow a business by employing marketing strategies that convert leads and improve customer loyalty and engagement.
Some of what you will be working on will be: 
  • Creating and executing acquisition strategies for Picnic, which can include email marketing flows, landing pages, customer research, sales campaigns, and more.
  • Creating and executing retention strategies for Picnic, which can include email marketing,, reviews, referrals, and more. 
  • Supporting development of forward looking research (through customer surveys, NPS, etc.) to provide recommendations and strategic insights to inform optimizations Leveraging and customizing existing databases for CRM and site analytic events that ensure they can work together to integrate all touch points of customer journey across all channels through Iterable. 
  • Helping to build lifecycle marketing culture within Thirty Madison by working alongside counterparts in other brands to share learnings and discuss optimization opportunities.
You should have:
  • 5+ years in a data-driven lifecycle marketing role, preferably in a fast-growing e-commerce start-up environment  
  • The ability to harness quantitative and qualitative takeaways to create a strategy that drives growth
  • The desire to develop a strategy and then get in the weeds and execute against it, making sure that every part of it is optimized for success
  • The passion to build a brand from the ground up (bonus points for having done so in the past)
  • Experience working cross-functionally with data, product, design, and copy teams to work quickly and pull off the seemingly impossible
  • Familiarity with ESP/CRM tools, such iterable, to be able to build and execute on multichannel CRM automations, marketing campaigns, running A/B tests, segment creation, and reporting
  • Familiarity with customer engagement tools for lead capture, reviews and referral programs (similar to yotpo, friendbuy, etc).
Benefits for full-time Thirty Madison employees:
  • Competitive salary packages and career development opportunities
  • 100% coverage on many health, dental, and vision insurance plans
  • 401k with a match, commuter benefits, and FSA
  • Budget for the technology tools you need — whether it’s a laptop, monitor, or special software
  • Annual $750 vacation stipend and $750 wellness allowance

We are proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity and inclusion.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions. Please contact us to request accommodation.

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Technology we use

  • Engineering
  • Product
    • AWS (Amazon Web Services)Languages
    • JavascriptLanguages
    • RubyLanguages
    • SqlLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • CircleCIFrameworks
    • JestFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • NestjsFrameworks
    • NextsjsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • SnowflakeDatabases
    • KafkaDatabases
    • AsanaManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • NotionManagement

Location

Thirty Madison’s office is just south of Midtown Manhattan, easily accessible from multiple subway lines and commuter rails, and just a few blocks from Madison Square Park.

An Insider's view of Thirty Madison

How would you describe the company’s work-life balance?

I really appreciate that Thirty Madison has tools put in place that show the company truly values work-life balance. We have monthly Refresh Days where the whole company is off, and we also have an annual vacation stipend offering $750 for people who take a full week off during the year, encouraging us to detach and take a vacation!

Michelle

People Business Partner

What's the biggest problem your team is solving?

"Infrastructure" can be an overloaded term. To me, Infrastructure is everything up, down and to the sides of the code that Engineers are writing. Our goal is to abstract those bits away, so we can guarantee safety, speed and reliability by default. That way Engineers can focus on building features that deliver value to our patients.

Lawrence

Engineering Manager

What are Thirty Madison Perks + Benefits

Thirty Madison Benefits Overview

-Competitive salary, equity, and career development opportunities
-100% coverage on many health, dental, and vision insurance plans
-Pre-tax commuter benefits, 401k, and FSA
-Budget for the technology tools you need — whether a laptop, monitor, or special software
-Unlimited vacation days and annual $1,000 vacation stipend

Culture
Partners with Nonprofits
Thirty Madison partners with Non Profits such as the Arthur Ashe Institute for Urban Health to help the underserved get education and access to medical treatment.
Friends outside of work
Eat lunch together
Intracompany committees
Thirty Madison has committees for DEI, Future of the Office and Social, all comprised of volunteers that rotate during the year to make sure we are driving the right initiatives and events.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Thirty Madison provides a reimbursement for wellness expenses alongside a fully covered premium Calm app membership for mindfulness and meditation.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Child Care Benefits
During COVID, Thirty Madison provides up to $1,000 a month to cover incremental childcare and/or distance learning costs.
Generous Parental Leave
We provide 14 weeks of paid leave for the primary caregiver and 7 weeks of paid leave for the secondary caregiver with the option of a flexible return to full-time work.
Flexible Work Schedule
We're big believers in a flexible work schedule that takes both your needs and your co-workers' needs into consideration.
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Stocked Kitchen
Some Meals Provided
Happy Hours
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within
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