Warner Bros. Discovery
New York, NY
Hybrid

Senior Manager, Lifecycle Marketing

Sorry, this job was removed at 2:05 p.m. (EST) on Saturday, May 21, 2022
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Overview
The lifecycle marketing team is a data-led, creative thinking and results-driven team who oversees all one-to-one communications with our discovery+ subscribers. The Senior Manager, Lifecycle Marketing, will lead our discovery+ engagement strategy to maximize subscriber lifetime value. You will oversee complex automated and personalized journeys across email, push, and in app messaging. This role will partner closely with Subscriber Retention, Product Marketing, Product & Engineering, Analytics and Design.
Responsibilities

  • Define, gather, and organize requirements for developing automated lifecycle journey messaging based on subscriber tenure, engagement levels, and content preferences
  • Lead cross-functional workstreams with Design, Copy, Marketing, Product, Analytics and Retention teams to plan & optimize engagement campaign strategy
  • Oversee engagement calendar for multiple regions; adjusting schedules and messaging strategy based on content rollout and customer preferences based on territory
  • Leverage data and predictive modeling to scale campaign personalization and automation
  • Develop an "always-on" testing framework for optimization to ensure positive impact on KPIs across email, push, and in app messages
  • Diligently QA all campaigns before deploying, as well as actively QA and monitor all incoming data feeds to ensure campaigns are powered by clean data
  • Communicate wins and learnings across the organization. Message effectively with executives with quantifiable results of customer marketing campaigns, and return on effort
  • Manage 2 direct reports


Qualifications

  • 6+ years of experience in a digital or CRM/lifecycle marketing role with direct ESP experience
  • Proficient knowledge of HTML, CSS with the ability to manipulate and troubleshoot templates
  • Experience with mobile-first and responsive HTML templates
  • Self-starter who thrives in a fast-paced, dynamic start-up environment
  • Ability to project manage/prioritize multiple projects simultaneously
  • Meticulous attention to detail & strong organizational skills
  • Excellent written and verbal communication skills
  • Bachelor's degree in related field or an equivalent combination of skills, training and hands-on experience
  • Must have the legal right to work in the United States
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What are Warner Bros. Discovery Perks + Benefits

Warner Bros. Discovery Benefits Overview

Warner Bros Discovery offers a comprehensive set of benefits and perks to support employees in their personal and professional lives. Some program highlights include:

• Local medical, dental, and vision programs in many countries around the world.
• On-site wellness and fitness centers across several of our office locations.
• Family support programs. In the U.S., additional services include on-site childcare in certain offices, backup childcare services, family caregiver leave, adoption, surrogacy, and cryopreservation assistance, and more.
• Tools and resources to support the mental wellbeing of our employees and their dependents, including mental health counselors and 24/7 access to free, confidential support through our Employee Assistance Program administrators.
• Products and services to support financial wellbeing including financial planning tools, and a 401(k) savings plan in the U.S.
• Flexible work arrangements around the globe, allowing employees to better balance work and personal commitments.
• Global learning, leadership & organization programs to inspire, equip, and empower our people to thrive. These programs and resources are accessible to everyone at whatever stage they are in their career.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
In-person all-hands meetings
Summer hours
Employee awards
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Transgender health care benefits
Wellness days
Abortion travel benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Pay transparency
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Company sponsored family events
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Company-wide vacation
Office Perks
Commuter benefits
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Relocation assistance
Home-office stipend for remote employees
Meditation space
Mother's room
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Online course subscriptions available
Customized development tracks
Paid industry certifications
Personal development training
Virtual coaching services

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