Sr. Business Systems Analyst (Salesforce) at Movable Ink

| Greater NYC Area
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Movable Ink is a software company that provides marketers with technology and expert services to create unique customer experiences. Founded in 2010, Movable Ink pioneered contextual experiences in email and has powered over 1.5 trillion content impressions worldwide. More than 700 of the world’s most innovative brands rely on Movable Ink to create unique, relevant, and compelling visual experiences across email and web at the moment of engagement.

The Senior Business Systems Analyst will own tools critical to Movable Ink’s success, and will partner with internal teams and take a consultative approach to learning business needs, gathering requirements, and - prior to executing - evaluate how it will impact the entire tool set (including but certainly not limited to Marketo and Salesforce). This role will work cross functionally between two of our key go-to-market teams (Sales and Marketing), while collaborating with many facets of the Movable Ink organization (eg. Finance, Legal,Customer Experience, etc). As a result, this role will have a unique view on our go-to-market process and data flow, with an opportunity to help shape it and optimize it for future iterations and scalability. 

Responsibilities of the Senior Business Systems Analyst:

  • Conduct daily administration and support of Salesforce custom objects, fields, record types, workflow rules, process builders, customized views and validation rules.
  • Collaborate in designing, creating and maintaining user roles, profiles and hierarchies for accounts, contacts and opportunities
  • Work closely with the Marketing Program Managers to determine goals, KPIs, audience segments, cadence, and tracking requirements for templated and repeatable use
  • Assist in proactively reviewing and monitoring data outputs for all programs/campaigns
  • Monitor data accuracy and integrity by creating and maintaining process documentation for users and internal teams
  • Monitor database hygiene, performing ongoing data cleansing to maintain the health and accuracy of our contact database across Salesforce and Marketo.
  • Support Marketing in building and maintaining customer journeys, advanced nurture builds, drip and one-time email campaigns across the customer lifecycle that drive engagement and conversions.
  • Develop and maintain roadmap for Marketo and its related tools (including but not limited to: CVENT, Splash, Bizible, ON24, LeanData and Sendoso.)

Basic Qualifications:

  • 3+ years as a Salesforce Administrator
  • 1+ years as a Marketing Automation Administrator (Marketo, Pardot, Hubspot)
  • Active Salesforce ADM 201 Certification 
  • Experience working with a SaaS Sales Organization
  • Core Understanding of B2B Marketing Strategy

Preferred Qualifications:

  • Salesforce Sales Cloud Consultant Certification
  • Marketo Certified Expert
  • Experience with CPQ or Quote to Cash Tools
  • Proficiency with Dataloader
  • Self Motivated
  • Eagerness to learn
  • Consulting Background
  • Project Management and Documentation 
  • Strong Communication Skills
  • Strong Prioritization Skills
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Technology we use

  • Engineering
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • CSSLanguages
    • HTMLLanguages
    • ReactLibraries
    • Ember.jsFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • TensorFlowFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • AWSDatabases
    • KubernetesDatabases
    • SalesforceCRM
    • MarketoLead Gen


5 Bryant Park, New York, NY 10018

An Insider's view of Movable Ink

What’s the vibe like in the office?

"Work hard, play hard" is a great way to describe the Movable Ink vibe. It's inspiring to be part of a team that is so committed, yet fun and exciting. Being at a place that is able to challenge you, but also make coming to work so easy is truly a gift, and Movable Ink is able to achieve that on a daily basis.


Learning & Development Specialist

How do you collaborate with other teams in the company?

The CX team is lucky to work w/ many others at our company! Day to day, I partner with our Sales reps, who helps us w/ account planning, strategy & growth opps for our clients. I also lean on the Solutions team to increase app sophistication. The Client Strategy team also supports the CX org by sharing vertical best practices & discovery tactics.


Client Experience Manager

What are some social events your company does?

Movable Ink does a plethora of social events geared for employees and the community. Every month there seem to be more than a dozen events that bring together employees and parts of the outside community. Anything and everything along the lines of a cocktail competition to seasonal sport leagues are fair game for a Movable event.


Information Security & Compliance Coordinator

What are Movable Ink Perks + Benefits

Movable Ink Benefits Overview

One of the best things about working at Movable Ink is the amazing company culture we have! We are very proud to say we were recently named one of Inc. Magazine’s Best Workplaces of 2019!

Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Documented equal pay policy
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
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