Sr. Director, Events at Vimeo (Greater NYC Area, NY)
The Sr. Director of Events for Vimeo will draw on deep experience from the SaaS industry to build and lead the events strategy to drive demand and expansion for Vimeo’s world-class video offering for small businesses to the enterprise. The ideal candidate will thrive in a fast-paced environment and have extensive experience building events as a function while delivering on pipeline influence, bookings and revenue targets.
In this role you will be responsible for leading a team that plans and executes events at all scales, and working cross functionally to deliver events in this ever-changing environment with a focus on innovation and continuous delivery of goals. In addition to your functional responsibilities, you will be both an internal and external event marketing subject matter expert.
What you’ll do:
- Drive the event strategy aligned with the overall business objectives, product roadmap and marketing strategy
- Build a multi-year plan for owned events, event sponsorships, and regional events globally
- Inspire and lead a team of event managers and content developers to create delightful and impactful experiences across all touchpoints for pre-event, event, and post-event moments
- Ability to develop compelling events with the right mix of storytelling, customer experiences, and by featuring our own thought leaders and product experts to drive audience interest, attendance, engagement and pipeline
- Responsible for driving all event communications, both internal and external, and audience acquisition strategy, in partnership with the Demand Gen team
- Manage priorities, develop effective processes, and partner with leaders across all levels to drive cross-functional event initiatives
- Present regular event marketing analytics reports and provide thoughtful recommendations based on data-backed insights and qualitative feedback
Skills and knowledge you should possess:
- 15+ years in event management leadership roles for technology focused, B2B companies
- People manager with experience growing, managing and fostering individuals to deliver on goals
- Demonstrated ability to create net new event types, based on business need
- Experience working in an integrated marketing/demand gen organization
- Positive and motivated self-starter
- Comfortable dealing with ambiguity, with the ability to drive clarity for the team
- Lead and influence with executives and cross-departmentally
- Excellent budget management and project management skills
- Excellent written, verbal, and visual presentation skills
- Creative, collaborative, and resourceful
- Data-driven mindset focused on setting and measuring KPIs and pipeline metrics
- Working knowledge and comfort working in Salesforce, Marketo, Instapage, Wordpress, Figma a plus
Vimeo (NASDAQ: VMEO) is the world’s leading all-in-one video software solution. Our platform enables any professional, team, and organization to unlock the power of video to create, collaborate and communicate. We proudly serve our growing community of over 230 million users — from creatives to entrepreneurs to the world’s largest companies.
Vimeo is headquartered in New York City with offices around the world. At Vimeo, we believe our impact is greatest when our workforce of passionate, dedicated people, represents our diverse and global community. We’re proud to be an equal opportunity employer where diversity, equity and inclusion is championed in how we build our products, develop our leaders, and strengthen our culture.
Learn more at www.vimeo.com
Learn more at www.vimeo.com/jobs