Sr. SEO Strategist, Video

Vimeo is looking for a Sr. SEO Strategist, Video to join the Content SEO team. You’ll be responsible for crafting our search-driven video content strategy, optimizing every video we publish to rank for key search terms, and working with internal teams to ideate and prioritize the editorial queue. This role is ideal for someone who loves video as much as they love search optimization and knows how to grow a world-class video content program.

What you’ll do:

• Create Vimeo’s SEO strategy for capturing video features within Google search results for target keywords and topics 
• Audit existing assets and conduct keyword research and competitive analyses to identify the biggest SEO gaps and growth opportunities for Vimeo’s video content
• Measure the success of our efforts and regularly report on video performance across channels, platforms, and domains, identifying wins and opportunities
• Upload and optimize each and every video we publish, setting the standards for a fully search-optimized video (identifying what works for headlines, descriptions, CTAs, thumbnail art, tags, channel organization, and more)
• Manage the editorial video creation queue, working closely with video creators and producers to script content, provide relevant feedback, collaborate on concepts and formats, and prioritize highest-impact pieces
• Work closely with the SEO and other internal content and creative teams to align the video creation queue with the overall editorial and campaign calendar
• Serve as our in-house video SEO expert, evangelizing best practices for video SEO internally

Skills and knowledge you should possess:

• 3+ years of experience in marketing and SEO, in-house or agency
• Expert knowledge of YouTube and Vimeo platforms, including publishing elements, optimization, channel management, analytics, and retention and engagement strategies
• Strong proficiency in technical elements that affect video optimization
• Strong writing skills and ability to write compelling, search-optimized copy 
• Ability to manage and prioritize projects effectively, setting and hitting deadlines
• Strong editorial judgment and attention to detail
• Experience using relevant tools, such as:
• YouTube’s Creator Studio or Content ID back-end tools
• Google tools (Google Search Console, Google Analytics, Google Keyword Planner)
• Enterprise-level SEO tools like SEMRush, AHREFs, etc.
• Video management and optimization tools, TubeBuddy

Bonus points (nice skills to have, but not needed): 

• First-hand video creation and editing experience
• Experience and knack for writing video scripts
• An eye for good design

About us:

Vimeo (NASDAQ: VMEO) is the world’s leading all-in-one video software solution. Our platform enables any professional, team, and organization to unlock the power of video to create, collaborate and communicate. We proudly serve our growing community of over 230 million users — from creatives to entrepreneurs to the world’s largest companies.

Vimeo is headquartered in New York City with offices around the world.  At Vimeo, we believe our impact is greatest when our workforce of passionate, dedicated people, represents our diverse and global community. We're proud to be an equal opportunity employer where diversity, equity and inclusion is championed in how we build our products, develop our leaders, and strengthen our culture.

Learn more at www.vimeo.com 

Learn more at www.vimeo.com/jobs