Vice President of Marketing Operations

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Meeting your future team:

As VP of Marketing Operations, you will have an immediate and meaningful impact on the entire marketing team by enabling the marketing team to operate efficiently to become a profitable and sustainable driver of growth for the company.

This role is a great opportunity for a strategic, systems and data-driven individual to influence and transform how marketing teams best operate, work together and align effectively with the rest of the company. You will need to be comfortable in a fast-paced and fast-growth environment where cross-team collaboration is critical. 

The role requires a passion for solving ambiguous problems, optimizing processes, and structured transformational thinking. You must be inclined to think disruptively and not be afraid to question the status quo. Above all, we're looking for someone who is a unifier and has a can-do attitude, a lot of grit and comfort with change.

The Vice President of Marketing Operations at Collibra is responsible for:
    • Leading a team comprised of the following key functions:
      • Marketing Performance
      • Marketing Insights and Analytics
      • Data Enrichment and Management
      • Automation and Marketing Technology

    • Working closely with the CMO to transform and developing marketing into a profit center with proven positive ROI and growing contribution to ARR
    • Partnering closely with the director of Marketing Strategy as well as the Marketing Leadership Team to craft an integrated Marketing Plan
    • Actively collaborating with the VP, Sales Ops to co-own and manage pipeline councils to drive and improve alignment between sales and marketing 
    • Establishing a “Lead to Revenue” strategy to optimize and automate pipeline, with Sales Operations and Global Demand & Field Marketing
    • Equipping and preparing the CMO with performance metrics and reports leveraging Tableau and orchestrating weekly readouts
    • Orchestrating the annual marketing planning and budget process (e.g. milestones, participants, actions, templates, calendar), ensuring  marketing’s goals are aligned with field and product objectives. All in partnership with the FP&A team and the director of marketing strategy
    • Overseeing all marketing operations functions from processes to marketing systems, web development, workflows, SLAs, reporting, email and database management, the marketing technology stack (i.e. marketing automation, CRM, database, and enabling  technologies etc.)
    • Providing an integrated Automation and MarTech vision and roadmap for Performance Marketing and Digital Customer Experience in partnership with Digital Marketing and Demand and Field Marketing
    • Responsible for system administration, security, integration, user guidelines, and ongoing optimization working closely with the IT,  Sales Enablement, Digital marketing as well as Global Demand and Field Marketing teams. 
    • Developing and executing the strategy for marketing measurement, dashboards/analytics and attribution. This will include leveraging Marketo, Salesforce, Tableau and other systems to create a company-wide measurement system for marketing effectiveness, pipeline, and revenue performance. 
    • Implementing a strategy for data management and governance for marketing (acquisition, validation, augmentation, and enhancement). 
You Have:
  • 15+ years of marketing operations experience in the enterprise B2B SaaS industry. 
  • Experience developing and growing a high-performing cross-functional team in a fast-paced and fast-growth environment. 
  • Proven knowledge and implementation of  LTV/CAC measurement strongly preferred
  • Strong knowledge and proven usage of SiriusDecisions, in addition to other 3rd party benchmarking and consulting firms such as KPMG, Bain, etc.
  • Experience collaborating with Sales & Channel teams
  • Command and knowledge of digital strategies and infrastructure
  • Track record of running highly sophisticated and scalable marketing operations and technology environments. 
  • Superior analytical, problem-solving, and critical thinking skills with experience solving business problems (commercial, operational,  organizational). 
  • Exceptional ability to communicate effectively with multiple audiences, from C-level to entry-level, internal and external. 
  • Masters required, MBA strongly preferred. 
Benefits at Collibra:

We strive to provide all Collibrians with competitive and cost-efficient benefits that are aligned to our company values. As a high-growth company, our goal is to offer flexibility and choice with our benefits programs to support the evolving needs of our changing workforce. The specific offerings will differ slightly by region but our {Be}well benefit programs encompass the following strategic pillars:

  • {Be}Healthy: Healthcare for yourself and eligible dependents (inclusive of partners/domestic partners), mental health resources and care, tax-advantaged accounts, income protection, discount programs and more! Additionally, we encourage employees to treat their whole self by offering a bi-monthly calendar of events and programming dedicated to our {Be}well initiatives which focus on wellbeing areas including emotional, professional & social, financial, physical, allyship & belonging and giving back.
  • {Be}With Family: We offer multiple types of leave so that you can spend time with loved ones, including parental leave, caregiver leave and our annual family day. These are all complementary to our culture in which we value output over hours!
  • {Be}Kind: Collibra For Good, Unconscious Bias & Allyship training, Manager Racial Injustice training and Collibra-led fundraisers.
  • {Be}Unplugged: Our paid time off programs include vacation, holidays, sick time and compassionate/bereavement leave. We also offer remote-friendly meditation sessions and cooking lessons – all of which you’re actively encouraged to use!
  • {Be}Informed: Competitive compensation, bonus potential, private company equity, merit reviews and promotion cycles, company pension, discounts programs, access to LinkedIn Learning, employee referral program, employee rewards & recognition, development programs and more!
  • {Be}Together: Community and belonging with our Employee Resource Groups (ERGs) and personal interest groups, ERG-driven events, speaker series, and celebrations, a dedicated DEI council, the virtual Collibra cafe, trivia, bingo games and much more! 

When in-person (office) life resumes, we look forward to more snacks, catered lunches, team offsites and social events (think holiday gift exchange, fundraising events, happy hours, celebrations and more)!

Equal Opportunity:

At Collibra, we’re proud to be an equal opportunity employer – which ties directly to our core value, “open, direct, and kind.” We realize the key to creating a company with a world-class culture and employee experience comes from who we hire and creating a workplace that celebrates everyone. 

With this, we proudly consider qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sexual orientation, pregnancy, sex, gender identity, gender expression, genetic information, physical or mental disability, HIV status, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status or any other legally protected category.


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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
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    • Oracle EloquaLead Gen
    • EngagioLead Gen

Location

FiDi’s rich history is the perfect backdrop to keep us humble without stifling the innovation that our new office inspires. And commuting is a breeze!

An Insider's view of Collibra

What’s the vibe like in the office?

There are a lot of options for when I want to be “distracted” from my work. The office has an amazing mix of personalities that blend together very well. It’s great to have exposure to the individuals who started this company, as well as the rest of the c-suite employees. The office is collaborative so it feels like your opinion actually matters.

Akil

Sales Development Representative

How do you collaborate with other teams in the company?

Cross-team collaboration within Collibra is integral to my position. As an FP&A Analyst, I act as a financial advisor to co-workers across different teams to ensure business decisions and their corresponding impacts help achieve not just Collibra’s business goals, but Collibra’s financial goals as well.

Billy

FP&A Analyst

How has your career grown since starting at the company?

Back in the summer of 2016, I started working at Collibra as an SDR. Fast-forward just two years, and not only have I had the opportunity to create a new account executive role, but I'm now the global sales leader for that team! Collibra is growing fast and there are loads of exciting opportunities available to those who want to work for it.

Jonelle

Manager, Junior Account Executives

What makes someone successful on your team?

The customer advisory management team looks for people who are determined to drive value for our customers. They’re people who build strong relationships, identify challenges, and love to find solutions. It’s why our customers love us!

Alexis

Manager, Customer Advisory Management

What are Collibra Perks + Benefits

Collibra Benefits Overview

We strive to provide all Collibrians competitive and cost-efficient benefits that are aligned to our company values. As a high-growth company, our goal is to offer flexibility and choice with our benefit programs to support the evolving needs of our changing workforce.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
We provide bi-monthly lunch following our all-hands meetings.
Happy Hours
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Online course subscriptions available
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