VP of Growth at Talkspace

| Greater NYC Area
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Our mission at Talkspace is to make therapy affordable and accessible to everyone. To get there, we need exceptionally talented, bright, and driven people. Want to help over one million people feel better? Come join our team!

About This Role

The VP of Growth at Talkspace is a key leadership role that will own strategy and execution for all paid marketing channels for our Consumer Marketing business in the rapidly growing and critically important mental health category.  Reporting to the Chief Marketing Officer, this individual will be responsible for developing the full go-to market strategy for the Talkspace business in partnership with the Owned and Earned media teams.

Responsibilities

  • Lead the teams responsible for strategy, analytics and execution for Paid Media, Lifecycle Marketing and Supply-Side Acquisition for the Talkspace Consumer Marketing business; present strategy and results to the senior leadership management team
  • With Brand Marketing teammates, manage internal creative and media professionals, as well as external agencies and MarTech vendors
  • Optimize LTV and CAC by recommending media allocation, creative executions and CRM initiatives that enhance retention while maximizing efficiency in customer acquisition
  • Lead analytics including daily metrics, KPIs and user insights (via Mixed Media Modeling and other tools) which clarify impact of marketing efforts 
  • In partnership with Marketing, Product and Customer Experience teammates, design and analyze A/B tests on click through rate, conversion rate, landing pages, average order value, and retention
  • Initiate and analyze studies on market size, competitive activity, key brand positioning propositions and consumer behavior
  • With Finance, lead revenue forecasting and budgeting process for the team  

About You

  • 10+ years in the growth or performance oriented marketing team of a direct-to-consumer or e-commerce brand with a proven track record of accelerating revenues
  • Quantitative and technical expertise in marketing tools and best practices
  • Comfort with an entrepreneurial approach to test and learn process
  • Deep experience with best practices in key media channels (Google, Facebook, Audio, TV/OTT, etc.)
  • Excellent management and team-building skills, for direct reports, dotted-line reports and team members throughout the organization
  • Familiarity with P/Ls, budgets, financial targets and the measurement of key financial performance metrics
  • Proven track record of maximizing key KPIs at a direct-to-consumer business: LTV/CAC, ROAS, MRR, Retention, with experience at a subscription business as a plus
  • Experience with HIPAA  and consumer privacy guidelines is strongly preferred

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Technology we use

  • Engineering
  • Product
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • ZendFrameworks
    • React NativeFrameworks
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • SketchDesign
    • JIRAManagement

Location

During COVID we've decided to go remote to support Talkspacers. At least thru 2020, we are officially committed to WFH.

What are Talkspace Perks + Benefits

Culture
Daily sync
Open door policy
Pair programming
Diversity
Mean gender pay gap below 10%
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Free Talkspace and Monthly Wellness Stipend
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Dependant on the role.
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
With options for remote work when needed.
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Some Meals Provided
Happy Hours
Pet Friendly
Bring your pet to your next Zoom meeting!
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
Continuing Education stipend
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