VP, Media

| Greater NYC Area
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FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Betfair US, DRAFT, and TVG. FanDuel Group has a presence across 45 states and 8 million customers. The company is based in New York with offices in California, New Jersey, Florida, Oregon, and Scotland.

About the role

We are looking for a Vice President of Media to take holistic ownership of all media and demand generation at FanDuel. Owning all ATL and BTL advertising, this role will be responsible for the efficient stewardship of our advertising budget to drive performance across core business functions - user growth, retention, engagement, and reactivation - while enriching and entrenching our brand position in the minds of sports and gaming enthusiasts. This role will be expected to deliver leadership and results in our ability to attribute and optimize cross-channel campaigning in service of a diverse range of initiatives.

Reporting to the CMO, this is a highly visible leadership role that will participate in enterprise strategic planning alongside senior leadership.

What you’ll do

  • Provide leadership across our agency ecosystem, forming strong working relationships and driving partner performance
  • Oversee our overall media planning approach by linking media planning with brand objectives and creative strategy
  • Manage, coach and develop an internal team of media planners
  • Mature our analytics and attribution capabilities, evolving our last-touch and CPA driven view towards a multi-touch, ROAS-driven one
  • Manage budget allocation process for media and fees across all media platforms with a vigorous focus on cost control
  • Serve as senior-most expert within the company on topics and trends within traditional (TV, OOH, Radio) and digital (premium, programmatic, social) advertising

Who we’re looking for

  • 10-15 years’ experience managing multi-million dollar media budgets
  • Previous agency coupled with in-house experience preferred
  • Extensive knowledge of the domestic media landscape and media technology
  • Experience and understanding of platform and lifecycle marketing
  • Superior interpersonal and presentation skills – you’re engaging, inspiring and powerfully convincing

What you get in return 

Beyond working with such a great team?

  • An exciting environment with real growth
  • Contribute to exciting products used by a highly passionate user base
  • Personal learning and development opportunities
  • Unlimited vacation allowance
  • 100% coverage of health insurance premiums

There's more, but we don't want to go on and on.

FanDuel is an equal opportunities employer. Diversity and inclusion in FanDuel means that we respect and value everyone as individuals. We don't tolerate bias, judgement or harassment. Our focus is on developing employees so that they reach their full potential. 

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Location

1375 Broadway, New York , NY 10018

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