Job Summary
Cheddar is looking for a hardworking, strategic & paid social media specialist to distribute our content. This entails distribution across our main social channels (Facebook, Instagram, LinkedIn, Twitter, YouTube & Tiktok), using audience targeting tactics and optimizations. You will focus on driving reach & engagement for both our Cheddar growth initiatives along with branded programs.
Responsibilities
- Work closely and aid the Paid Social Manager.
- Create, monitor and optimize paid social acquisition campaigns across our primary social channels.
- Partner with marketing, growth, and client services to identify and manage campaigns towards program goals.
- Manage and execute co-branded campaigns that ladder up to overall client goals.
- Grow audiences using strategic paid tactics.
- Analyze and report on key performance metrics - weekly and monthly reporting.
- Create insights and recommendations to help inform content / programming / channel.
- Maintain benchmarks, best practice guidelines, and communications to educate tangential teams.
- Identify opportunities to test and learn to improve performance.
Qualifications
- Experience in paid social process, planning, campaign setup, optimization & reporting.
- Experience using Google Analytics or similar analytics platform.
- Experience with the major social platforms, ad networks, or DSPs.
- Passionate about data and trending, understanding the quantitative process for performance marketing analysis.
- Strong communication style allowing for strong relationships with teams and partners. Ability to effectively communicate progress, issues and resolutions to various business units.
- Proficiency in MS Office (Excel, Outlook, PowerPoint, Word).
Nearest Major Market: Brooklyn
Nearest Secondary Market: New York City
What We Do
We are one of the largest broadband communications and video services providers in the United States, serving nearly 5 million residential and business customers across 21 states with an advanced portfolio of connectivity services, including Optimum Fiber Internet, Optimum TV and Optimum Mobile.
We also operate Optimum Media, an advanced advertising and data business, which provides audience-based, multiscreen advertising solutions to local, regional, and national businesses and clients, as well as hyper-local and international news networks through its News 12 and i24NEWS brands.
The way we interact, connect, and communicate evolves every day, with faster, more accessible, and more secure products and services, making it easier than ever to come together when we need it most. Whether it’s through connectivity in the home or on the go or through local news, national news, and more, Altice USA’s brands make it easier for consumers, businesses, communities, schools, hospitals, and everyone in between to connect to the things that matter most to them.
Central to how our company operates is the idea of reinvention - fearless reinvention. And to meet the needs of our customers, we have built a company and team that is equipped to deliver on the Altice USA promise and one that is reflective of the many diverse communities we serve. Altice USA employees are driven, innovative, and know how to lean in and use their voices to challenge ideas and celebrate one another, understanding how they, as individuals, impact the greater team and our customers for the better.
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Altice USA Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
