Performance Creative Strategist

Welcome to the future of coffee. Cometeer features the best beans from world-class roasters, brewed better through science, and frozen in a peak-state of coffee deliciousness.  Delivered in a tiny recyclable capsule, all you have to do is melt it with hot water (or ice water, or oat milk). Think pour over quality, pajama convenience. With a mission to elevate how the world consumes coffee, we recognize that our greatest strength lies in our people. 

At Cometeer, we foster a culture of collaboration, curiosity, and respect, where every team member’s unique perspective and contributions drive our success. We are passionate about building an environment where individuals thrive, innovate, and feel empowered to make an impact. Join us in revolutionizing an industry while celebrating the people who make it all possible.

The Role

As our Performance Creative Strategist – Paid Social, you’ll be the force behind Cometeer's paid social creative—from ideation to execution. You’ll craft thumb-stopping, performance-driven creative that lives across Meta, TikTok, and other social platforms. You’ll pair relentless curiosity with a test-and-learn mindset to generate a constant stream of fresh, high-impact concepts that convert.

You’ll work closely with a video editor and a network of creators to bring ideas to life scrappily and effectively, balancing speed, creativity, and efficiency. Your success will be measured not by likes or shares, but by performance metrics like CAC, ROAS, and new customer acquisition.

What you’ll do: 

• Develop and own the creative strategy for Meta and other paid social platforms with a focus on new customer acquisition
• Generate a high volume of creative concepts, hooks, and storyboards designed to test performance hypotheses
• Write ad copy, scripts, and on-screen text that connects with culture and converts cold audiences
• Partner closely with our video editor to bring scrappy, social-native video concepts to life
• Stay on the cutting edge of social ad trends, meme formats, and viral content—turning insights into winning creative
• Build and manage a pipeline of UGC creators and content collaborators
• Analyze performance data to identify top-performing creatives and iterate based on learnings
• Collaborate cross-functionally with Growth, Brand, and Customer Experience teams

What we’re looking for:

• 3+ years in a performance creative role, ideally at a consumer brand or agency
• Deep experience building and optimizing creative for Meta Ads Manager
• Strong understanding of paid social KPIs and performance levers (CAC, ROAS, CTR, etc.)
• A scroll-stopping storyteller who can translate data into creative hypotheses
• Obsessed with social trends, memes, and creator culture
• Comfortable shooting content on your iPhone and iterating fast
• Skilled in scripting, writing, and briefing video assets
• Strong creative instincts and a deep understanding of what gets attention—and what converts
• Self-starter who thrives in fast-paced, scrappy environments

A stand out candidate will have:

• Experience working with DTC, subscription-based, or food & beverage brands
• Hands-on experience with media buying and campaign management in Meta Ads Manager
• Design or motion graphics chops
• Experience managing freelance creators or UGC production

☕ Comprehensive Benefits Package

• Health Insurance: Full medical, dental, and vision plans with competitive coverage options. Cometeer pays for ~80% of your medical insurance plan! 
• 401(k) with Company Match: We invest in your future with a matching contribution up to 4%.
• Equity Program: Participate in our growth with Incentive Stock Options (ISOs). Grants are awarded at hire and employees are eligible for future grants based on tenure! 
• Paid Time Off: Generous PTO policy including 20 days of annually accrued PTO plus 12 holidays (including 1 floating holiday that is prescheduled and the other which is flexible!) 
• Parental Leave: Generous paid parental leave policy, including 8 weeks at full pay; an additional 8 weeks of short-term disability leave at full pay for delivery & recovery.
• Wellness Programs: Resources to keep you at your best, from Fitness Discounts, to Mental Health Support, to our on-site gym in our Gloucester office.

Cometeer provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.