Product Marketing Lead

Posted 4 Days Ago
Easy Apply
New York, NY
Hybrid
135K-180K Annually
7+ Years Experience
Enterprise Web • Fintech • Payments • Software • Financial Services
Solving big technology problems for banks and credit unions
The Role
As the Product Marketing Lead, you will develop and implement comprehensive marketing strategies, create compelling product messaging, execute go-to-market plans, and lead a high-performing team. You will also conduct market research and analyze marketing initiatives to ensure alignment with business objectives.
Summary Generated by Built In

About Narmi:

Narmi exists to enable community financial institutions (FIs) to win against Mega Banks and FinTechs. By providing one unified platform where FI's can manage the end-to-end customer journey, Narmi securely drives primacy, customer growth, and efficiency. We unlock the very latest solutions in account opening and digital banking to allow our customers to reach their goals. Since our founding, Narmi has moved billions of dollars and opened hundreds of thousands of accounts for banks and credit unions across the US. As a result, our customers have seen meaningful increases in deposits, revenues, and satisfaction. In fact, one of the first financial institutions to leverage Narmi was recognized by Bankrate and NerdWallet for providing the #1 digital experience for a bank or credit union in the US.


About the Marketing Team:

Narmi’s Marketing Team sits at the center of our growth efforts and focuses on sharing Narmi's story to financial institutions across the country. The team drives our product positioning and spearheads go-to-market messaging. Marketing at Narmi includes Product, Content, and Events Marketing, as well as Brand Design. We're dedicated to broadening Narmi's exposure with Financial Institutions and ensuring that the right stakeholders receive the right messaging at the right time. We are seeking a dynamic and motivated Director of Product Marketing to join our team and play a crucial role in our continued success.

What You'll Do:

  • Collaborate with senior leadership, product and development teams to develop and implement comprehensive product marketing strategies to meet business objectives.
  • Craft compelling product messaging and positioning that resonate with target markets and differentiate Narmi's products in the market.
  • Develop and execute on a repeatable Analyst Relations and Consultant Relations program.
  • Conduct market research and competitive analysis to inform product strategy and positioning.
  • Lead cross-functional teams to execute go-to-market plans, including product launches, marketing campaigns, sales enablement, and customer adoption programs.
  • Develop and execute on a sales enablement strategy focused on driving product awareness, education, and improving win rates. Create tools, training, and materials to successfully sell Narmi's products.
  • Analyze and report on the effectiveness of product marketing initiatives against KPIs and adjust strategies as needed.
  • Build, mentor and and lead a high-performing product marketing team.

What You'll Bring:

  • 8+ years of experience in SaaS product marketing; fintech experience preferred
  • Excellent communication and presentation skills, with the ability to articulate complex concepts to diverse audiences.
  • Strong understanding of banking and financial technology trends.
  • Proven track record of developing and executing successful product marketing strategies.
  • Strong analytical skills with the ability to translate insights into actionable strategies.
  • Ability to work collaboratively in a fast-paced, dynamic environment.

The expected annual base salary for this role is $135,000 - $180,000. Base salary is only part of your total compensation. In addition to base salary, you will receive an equity option grant, and are eligible for performance-based cash and equity bonuses. Compensation included in an offer will be commensurate with the candidate’s skills, experience and geographic location. Compensation ranges for candidates located outside of New York City may differ. You will also receive a full benefits package.


We believe that high-performing teams include people from different backgrounds and experiences who can challenge each other's assumptions with fresh perspectives. To that end, we actively seek a diverse pool of applicants, including those from historically marginalized groups.


Please note that all correspondence related to this role will come directly from Narmi (email addresses ending in @narmi.com or @narmitech.com), and not a third party. If you receive correspondence from an individual claiming to represent Narmi please let us know immediately at [email protected].

What the Team is Saying

Ananya
Brian
Christian
Taylor
David
Elizabeth
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Chris
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The Company
New York, NY
127 Employees
Hybrid Workplace
Year Founded: 2016

What We Do

We're helping the thousands of community banks and credit unions in the USA compete with megabanks.

Our beautiful, intuitive banking experience has helped tens of thousands of people save money and budget for the future.

The best part? Our customers love us and we're growing over 100% annually!

Why Work With Us

We're solving problems that have gone on for decades by bringing institutional and consumer banking together. We believe that creating a better online banking experience comes from collaboration and teamwork, and we're having a lot of fun doing it.

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Narmi Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Flexible
New York, NY

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