Product Marketing Manager B2E Growth & Operations

Posted 15 Days Ago
Be an Early Applicant
New York, NY
130K-174K Annually
Mid level
Fintech • HR Tech • Payments • Social Impact • Financial Services
DailyPay is building a financial system that starts working the minute work starts.
The Role
The Product Marketing Manager will lead initiatives to grow revenue and enhance user experiences for DailyPay’s Earned Wage Access product. Responsibilities include overseeing the adoption funnel, managing product positioning and messaging, conducting market research, developing go-to-market strategies, and collaborating with cross-functional teams to optimize customer engagement.
Summary Generated by Built In
About Us:

DailyPay, Inc. is transforming the way people get paid. As the industry’s leading on-demand pay solution, DailyPay uses an award-winning technology platform to help America’s top employers build stronger relationships with their employees. This voluntary employee benefit enables workers everywhere to feel more motivated to work harder and stay longer on the job, while supporting their financial well-being outside of the workplace.

DailyPay is headquartered in New York City, with operations throughout the United States as well as in Belfast. For more information, visit DailyPay's Press Center.

The Role:

Reporting to the Director of Product Marketing, the PMM of Business to Employee (B2E) Growth & Operations will lead the planning and execution of initiatives, launches, campaigns, user experience optimizations and more to grow revenue and deliver the best user experiences. This will include being the business owner for the end to end Adoption funnel of our core Earned Wage Access product. This person will sit at the intersection of Product & Commercial & Marketing teams to enable DailyPay to achieve its quarterly and annual revenue targets.

If this opportunity excites you, we encourage you to apply even if you do not meet all of the qualifications.

How You Will Make an Impact:

You will be encouraged to think and act both strategically and tactically to deliver things across a wide spectrum: product inception to launch, customer experience optimizations, objection handling, re-positioning of existing products through enablement and uncover any other opportunities to drive the business forward. You are a self-starter, detail-oriented and comfortable with ambiguity in a rapidly-changing environment. You are a storyteller who uses data to inform your product marketing strategies. You are collaborative and enjoy working with and can successfully lobby stakeholders from across the business for alignment.

  • Product Growth – Partner with product managers, marketing teams, design teams and others to identify opportunities to grow program adoption among
    employees test, learn and iterate
  • Lead Cross functionally – Be the champion of the adoption funnel and manage quarterly OKR planning, weekly business reviews & building cross functional alignment across all teams and leaders consistently
  • Product Messaging, Positioning & Enablement – Build product positioning & messaging that tells compelling stories that win over prospects and customers, evangelize DailyPay and its industry-leading products to the world. Develop product positioning, value propositions, and key messaging to be used across every customer touchpoint from the top of the funnel through to sales, success & support
  • Customer Obsessed – Build a deep understanding of our customers and DailyPay’s value proposition to the market and users; build scalable product feedback loops for your product and marketing teams and synthesize insights across channels
  • Product Launch – Partner with product managers from the inception of an idea to create, own, and champion go-to-market (GTM) strategy for new product features including insights & research to inform why we build something, and defining how we launch by setting objectives, audience definition, marketing and communication strategy, and measurement

What You Bring to The Team:

  • 3+ years of Growth Experience (PMM or PM), or Management Consulting
  • 2+ years of working with enablement teams
  • Experience in B2B SaaS, HCM, Payments Preferred
  • Excellent time management, prioritization and project management skills
  • Demonstrated writing, communication & critical thinking skills
  • Flexibility to learn on an accelerated curve and adapt quickly to changing needs
  • Fiercely collaborative, driven and ambitious

What We Offer:

  • Exceptional health, vision, and dental care
  • Opportunity for equity ownership
  • Life and AD&D, short- and long-term disability
  • Employee Assistance Program
  • Employee Resource Groups
  • Fun company outings and events
  • Unlimited PTO
  • 401K with company match



Pay Transparency.  DailyPay takes a market-based approach to compensation, which may vary depending on your location. United States locations are categorized into three tiers based on a cost of labor index for that geographic area. The salary ranges are listed by geographic tier. Additionally, this role may be eligible for variable incentive compensation and stock options. Where a candidate fits within the compensation range for a role is based on their demonstrated experience, qualifications, skills, and internal equity. 

New York City

$130,000$174,000 USD


DailyPay is committed to fostering an inclusive, equitable culture of belonging, grounded in empathy and respect, which values openness to opinions, awareness of lived experiences, fair treatment and access for all. We strive to build and develop diverse teams to create an organization where innovation thrives, where the full potential of each person is engaged, and their views, beliefs and values are integrated into our ways of working. 

We encourage people of all backgrounds to join us on our mission. If you require reasonable accommodation for any aspect of the recruitment process, please send a request to [email protected]. All requests for accommodation will be addressed as confidentially as practicable.

DailyPay is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.

The Company
New York, NY
900 Employees
Hybrid Workplace
Year Founded: 2015

What We Do

DailyPay is transforming the way people get paid. As the industry’s leading on-demand pay solution, DailyPay uses an award-winning technology platform to help America’s top employers build stronger relationships with their employees. This voluntary employee benefit enables workers everywhere to feel more motivated to work harder and stay longer on the job, while supporting their financial well-being outside of the workplace. DailyPay is headquartered in New York City, with operations throughout the United States and in Belfast.

Why Work With Us

We firmly believe that we are only as good as our people. Because of this, we hire great talent, offer a diverse and inclusive values-based culture, fun activities, and strong benefits. You will be challenged with dynamic tasks that will catalyze your professional development and career growth.

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