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The Lead Product Marketing Manager will drive go-to-market strategies, create product messaging, conduct market analysis, and support sales efforts for advertising measurement solutions.
Top Skills:
Advertising MeasurementB2B MarketingCompetitive AnalysisMarket ResearchSales Enablement
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eCommerce • Fintech • Hardware • Payments • Software • Financial Services
Lead a distributed team of 8-10 Strategic Account Managers in the US Food & Beverage vertical to drive retention and revenue growth for large restaurant accounts. Provide 1:1 coaching, performance management, and serve as senior escalation for customer issues. Influence product and tooling as the voice of upmarket sellers, develop repeatable processes and training, and manage cross-functional projects and go-to-market initiatives.
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Manage and coordinate a portfolio of waste-reduction initiatives with initial focus on manufacturing waste, rework, and overweight-by-design. Translate strategy into roadmaps, drive cross-functional governance, track progress and value delivery, support pipeline development, provide project management for high-priority efforts, and report performance to senior leaders.
We are seeking a Product Marketing Manager to join the Global Monetization Product Marketing team. The Monetization Product Marketing team partners with Spotify’s R&D teams to build innovative new ad solutions by defining market requirements and developing go-to-market strategies to increase product adoption and revenue growth.
In this role, you will have the opportunity to make a significant impact on our rapidly growing ads business– as you help shape the strategy for Spotify’s advertising upper-funnel measurement solutions. You will be joining a fast-paced environment where you interface daily with cross-functional experts to launch and grow solutions that help our customers understand which strategies are helping them reach their goals.
You will tap into creative, analytical, and tactical strengths – to effectively bring product to market, and the voice of the market back to product. You’ll grow as a person and leader in this strategic pillar of our ads business, all the while helping advertisers better understand the impact of their marketing decisions.
What You'll Do
- Drive product and feature development of Spotify’s advertising measurement solutions, tapping into your market knowledge to help R&D teams identify and prioritize the most impactful work.
- Deeply understand customer segments and collect high-quality product feedback to influence product roadmaps and to guide global marketing tactics.
- Develop product positioning strategies that clearly articulate the value proposition of Spotify and differentiate us in market.
- Lead product launches with a multitude of cross-functional teams including sales, operations, PR, marketing, and more.
- Support global product adoption and growth through market expansion, sales enablement, and thought leadership.
Who You Are
- You have a minimum of 5+ years of experience within the digital advertising/programmatic space, with a keen understanding of advertising measurement and both 1P and 3P upper-funnel solutions, especially brand lift and audience/media verification. Product marketing experience preferred.
- You have a BA/BS degree or equivalent; master’s degree a plus.
- You have a strong experience leading cross-functional teams and a track record of influencing senior stakeholders in product/engineering, partnerships, operations and sales.
- You have experience with customer research and are proficient using data/insights to inform product/GTM strategy
- You have strong opinions about what we should build and why, balancing quantitative and qualitative points to influence strategic decisions.
- You have experience working globally and are empathetic to customer needs
- You have experience launching cross-functional go-to-market launches
- You have a track record of collaborating with a variety of cross-functional stakeholders in a fast-paced environment
- You can explain the value of highly technical concepts in human, relatable, and compelling language.
- You have experience presenting to large industry groups and meeting with senior external stakeholders.
Where You'll Be
- We offer you the flexibility to work where you work best! For this role, you can be within the North America region as long as we have a work location.
- This team operates within the EST time zone for collaboration.
The United States base range for this position is $91,533 to $130,761 plus equity. The benefits available for this position include health insurance, six month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, 13 paid flexible holidays, paid sick leave. These ranges may be modified in the future.
Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.
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