Product Marketing Senior Manager - SMB

Dandy is transforming the massive and antiquated dental industry—an industry worth over $200B. Backed by some of the world’s leading venture capital firms, we’re on an ambitious mission to simplify and modernize every function of the dental practice through technology. As we expand our reach globally, Dandy is building the operating system for dental offices around the world—empowering clinicians and their teams with technology, innovation, and world-class support to achieve more for their practices, their people, and their patients.

Dandy is hiring an exceptional SMB Product Marketing Manager to help grow our SMB motion by sharpening how we position, sell, and win with small to medium U.S. dental practices. In this role you’ll see your work reflected in real revenue outcomes for the business.

This role sits at the intersection of Product Marketing, Sales Enablement, and Revenue Operations. You will deeply understand how customers buy, how we sell, where we lose, and why – and then translate those insights into sharper positioning, better talk tracks, clearer competitive narratives, and more effective sales outcomes.

If you love listening to sales calls, breaking down objections, analyzing competitive win/loss data, and turning insights into messaging and collateral that actually moves deals forward, this role is for you.

What You’ll Do

• Design and implement a repeatable sales burndown framework that analyzes win/loss by competitor, product, and key stage of the funnel enabling reps to win more often

• Regularly listen to and analyze sales calls, identifying recurring objections, confusion points, and competitive trends

• Refine SMB positioning by key competitor, product type, and use case based on real-world sales feedback

• Develop and iterate on talk tracks that address the most common objections and competitive gaps

• Ensure messaging is simple, clear, and aligned with how SMB buyers actually buy

• Create and maintain competitive battlecards, one-pagers, and objection-handling guides

• Partner with Sales Enablement to roll out new messaging and ensure adoption

• Act as a trusted partner to Sales, RevOps, and Sales Leadership

• Run regular feedback loops with frontline sellers and Sales leadership

• Create a feedback loop with the Product team to ensure opportunities are surfaced for continued product innovation and improvement

What We’re Looking For

• 4-5+ years of experience in Product Marketing, Sales Enablement, or Go-To-Market roles

• Prior experience supporting SMB or mid-market sales teams a plus

• Comfortable working with CRM data and analyzing win/loss data

• Experience using and analyzing data with sales call intelligence tools

• Proven ability to translate insights into clear messaging and sales tools

• Comfort working closely with Sales

For full-time positions, Dandy offers a wide range of best-in-class, comprehensive, and inclusive benefits tailored to each country where we operate. Our local benefits packages typically include healthcare, dental, mental health support, parental planning resources, retirement savings options, and generous paid time off—ensuring our team members are supported no matter where they live and work.

Dandy is proud to be an equal-opportunity employer. We are committed to building a diverse and inclusive culture that celebrates authenticity to win as one. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, citizenship or immigration status, or any other legally protected characteristics.

Dandy also fully complies with the Americans with Disabilities Act (ADA). We are dedicated to embracing challenges and creating an accessible, inclusive workplace for all individuals. If you require any accommodations for your interview or have any questions beforehand, rest assured that we will do everything we can to meet your needs. Visit Dandy Careers for more!

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