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Associate Product Manager, Growth

| Greater NYC Area

Newsela is an Instructional Content Platform that combines engaging, leveled content with integrated formative assessments and insights to supercharge engagement and learning in every subject. Students and teachers use Newsela to find digital content from hundreds of the best sources—from National Geographic to NASA, Biography.com to Encyclopedia Britannica, the Washington Post to the Wichita Eagle. Content is instructionalized to meet students where they are, with interactive tools and analytics to take them where they want to go. Newsela has become an essential solution for schools and districts, with a presence in over 90% of U.S. K-12 schools. Newsela is the content platform for the connected classroom.

The Newsela product experience, across web and mobile, is where our users, teachers and students, engage with content, take integrated assessments and leverage data insights to supercharge student reading and learning.

We are looking for an Associate Product Manager to join the Product team focussed on Growth. Growth at Newsela seeks to improve the acquisition, engagement and retention of product users with a goal to optimize the path to purchase. Teachers, schools and districts have unique needs in how they discover content, use data insights and are involved at different stages of the purchase process. The opportunity for this role is to innovate the product experience around these specific needs to drive engagement and product leads to revenue.

We work in cross-functional teams, spanning engineering, design, data, content, marketing and sales. In this role, you’ll be responsible for building and executing the products and features with which our users engage daily. Our testing-driven model focuses on exploring and defining great ideas then validating them against our core metrics through live testing with iterative, short-cycle sprints. We’re seeking an entrepreneurial product manager who can pair quantitative insights with qualitative findings and who possesses an innovative but disciplined approach to development.

The ideal candidate will have product management experience, a passion for content and education, demonstrable commercial acumen in addition to a strong analytical background.

Key responsibilities

  • Defining and owning part of the Growth roadmap for the Newsela
  • Working cross-functionally with teams across Newsela to develop and execute ideas through all aspects of the product development lifecycle including design, development, testing, productization and launch
  • Working closely with the content, community and sales team to define new product innovation opportunities
  • Data analysis to identify opportunities and ideas to execute against

Experience and Skills

  • Huge enthusiasm for defining and evolving a content experience for teachers and students
  • 2 years experience in areas of product management with demonstrated history defining great product experiences at a consumer technology or media company
  • Experience and demonstrated leadership working effectively with design and engineering teams
  • Proven instincts about user experience, design, and consumer needs
  • Understanding of quantitative research methods such as AB testing and analytics
  • A strong critical thinker with a balance of creative, analytical and commercial skills
  • Excellent communication skills and ability to influence and excel in a dynamic, intellectual, results-driven environment
  • Direct experience in product design and/or engineering is a plus
  • A bachelor’s degree; BA/BS in STEM subject field preferred
  • A passion for content and education and building best in class products
  • Comfortable with ambiguity in a fast-paced, entrepreneurial, start-up environment.

Newsela is strongly committed to the principle of equal opportunity for all individuals. Newsela will make all employment decisions without unlawful discrimination on the basis of race, color, religion, sex, sexual orientation, national origin, age, disability, veteran status, or any other status protected by law.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • ReactLibraries
    • ReduxLibraries
    • DjangoFrameworks
    • FlaskFrameworks
    • SanicFrameworks
    • MySQLDatabases
    • RedisDatabases
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    • OptimizelyAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • SendGridEmail
    • MarketoLead Gen


620 8th Avenue, New York, NY 10018

An Insider's view of Newsela

What’s the vibe like in the office?

The Newsela office is a collaborative workspace. The office is designed to reflect the clients we serve. We have office spaces named after favorite children's books and letters from teachers posted to bulletin boards. We love to keep our mission of "Unlocking the Written Word for Everyone" top of mind.


Sales Development Representative

What projects are you most excited about?

Here at Newsela we are constantly trying to improve. This is especially true when it comes to back to school time. How do we get schools, teachers, and students using Newsela at a high level as quickly and seamlessly as possible is a question I think about almost daily. I am so excited about what the start of the 2018-2019 School Year will bring!


Educator Specialist

How has your career grown since starting at the company?

I've actually grown leaps and bounds at Newsela! I initially started out as an enterprise sales development representative and went through a mentorship program to transition to the account management team! I cannot measure the amount of growth I've experienced the past two years.


Account Manager

What is your vision for the company?

Newsela offers all the content teachers need. Students are excited to read, to make learning fun and engaging. It's more than accessibility and thoughtfulness and inclusivity - I want everyone to be reading, and I want Newsela to be the experience that helps them build the skills to get them there.


Content Partnerships

How do your team's ideas influence the company's direction?

Marketing is at the core about how people feel about Newsela, so we're always thinking about ways to delight not just our users, but anyone facing challenges we're looking to solve. That could be specific to personalized learning or differentiated instruction, or broader topics concerning school climate and culture.


Marketing Communications Manager

What are Newsela Perks + Benefits

Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
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