Associate Product Manager, Growth

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About SportsRecruits

SportsRecruits is a platform that provides clubs, student-athletes and their families access to every college coach in the country. Connections made on the platform have resulted in commitments to the best academic and athletic institutions across the country. SportsRecruits is privately held and headquartered in Brooklyn, NY.

About the Position

As a member of the Product team, you’ll be responsible for strategic growth initiatives throughout the end-to-end customer lifecycle, from acquisition to engagement and retention. This cross-functional role requires collaboration and alignment across Marketing, Sales, Customer Success, and Product, to create a unified customer experience. You will own the key metrics associated with growth, and understand the impact of each lever on the P&L. The ideal candidate is one who views analytics as a creative function; you develop experiments and test hypotheses with an acute focus on customer and business outcomes.

Responsibilities

  • Develop a cohesive measurement plan across the customer journey
  • Implement and enhance internal tools to enable experimentation, e.g. Optimizely
  • Iterate on sign up flows, emails, and in-app messaging to improve funnel metrics
  • Own the customer communication strategy from acquisition to purchase
  • Define new products, features, search engine optimization strategies, etc. to drive organic customer acquisition
  • Generate “product qualified leads” based on user engagement criteria
  • Test pricing and monetization strategies

Requirements

  • 2+ years in a Product or Analyst role
  • Strong analytical skills. The ability to tell a story with data and turn it into action
  • Experience with product analytics and/or BI tools
  • Knowledge of SQL is a plus, willingness to learn is required
  • Excellent written skills
  • Experience in an agile environment with a track record of collaboration with designers, engineers, marketers, and executives
  • Desire to learn and constantly expand the definition of the role
  • Experience with consumer software, specifically social networks and marketplaces, is a plus


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Location

15 Metrotech Center, Brooklyn, NY 11201

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