Intro

Bodhala is the leading machine learning-based technology startup focused specifically on the $400b legal market. Bodhala’s best-in-class technology brings data and insights to Fortune 500 companies across the country.

Headquartered in the Financial District of Manhattan, Bodhala has tripled its headcount year to date and is positioned for continued fast-paced growth through the remainder of the year, with locations across the United States and in Europe.

Bodhala is looking for a Marketing Coordinator to join our fast-growing marketing team. The person coming into this role will be responsible for managing the day-to-day strategy and execution of marketing projects and campaigns. This position will lead efforts across the go-to-market organization to help drive pipeline – from supporting events to running point on nurture campaigns.

Reporting to the Head of Marketing, and working closely with the rest of the marketing team, the Marketing Coordinator will play a critical role in supporting the delivery of efforts that support the broader marketing and business goals.

This is an exciting opportunity to be part of building something from the ground up and put your own mark on the company.

You’ll be responsible for:

Brand & Strategy

• Collaborate with internal and external teams to develop our brand identity, one that reflects the company mission, appeals to our target audiences, and effectively differentiates the brand against our competitors.
• Develop a clear brand identity and position through color, art style, iconography, and design across all channels.
• Develop and execute go-to-market strategies, integrated campaigns and operational plans for product, feature and geographic launches.
• Create a content strategy involving team members across the company to attract new customers, empower existing customers.
• Lead the development of integrated marketing campaigns across public relations, social media, creative development, partner marketing, channel distribution and events.

Content

• Develop collateral and other creative pieces as sales tools – working with agency partners and internal subject matter experts.
• With internal and external team members, create high-quality original content – including visual assets, videography, and copy that personifies our brand in a way that is engaging and meaningful.
• Create calendars that have a clear audience-related and product-related strategy, with a framework that enables brand awareness, product understanding, and drives interest.
• Own all steps of the content creation process – from concept to execution, all the way to the evaluation of each project’s impact on pipeline.

Performance & Optimization

• Analyze and report back on engagement data and performance reporting so that the larger team can continue to better understand what resonates with our audiences.
• Measure, track, and optimize all programs to drive stronger revenue growth throughout the full funnel.
• Translate data into clear and valuable information that drives intelligent business decisions – ranging from positioning and target definition to brand strategy and campaign execution.
• Develop marketing budgets tied to sales goals and monitor the effectiveness of campaigns with the goal of driving pipeline.

Your qualities:

• 5 – 7 years of experience in brand, product or content marketing, ideally in B2B SaaS.
• Demonstrated success in building, positioning, and cultivating a strong brand.
• Proven record of growing awareness and revenue in a fast-paced start-up environment.
• Understanding of how to develop the best communications and marketing plans for a specific business / marketing strategy.
• Experience in developing and managing multi-channel marketing programs.
• Exceptional writing and verbal communication skills.
• Strong project management skills with an acute attention to detail.
• Comfortable working in a results-driven, revenue focused, metrics-based organization.
• Driven, analytical nature, with entrepreneurial spirit that excels in lean organizations.
• Creative, assertive and solution-oriented when faced with obstacles.
• You have an uncanny ability to ramp up quickly on complex technology, and are great at translating features and functions into business benefits, defensible differentiation and value.