The Role

At Keeps, our mission is to be the first and last place a guy has to go to keep his hair. Since our founding in 2018, we have quickly scaled revenue growth; have helped hundreds of thousands of guys take action to stop hair loss and; as of 2020, have become the biggest DTC brand in the men’s hair loss space. 

Product at Keeps powers nearly every aspect of our business--from our ecommerce conversion funnel to user subscription management tools to digital experiences that complement our care model. We are looking for a strategic Director of Product to drive and execute a forward-looking product strategy; own our product processes, including roadmapping and sprint planning; align stakeholders across the organization on product strategy; drive rigorous product processes; and mentor and manage a team of talented PMs. This role is expected to be something of a player-coach, at least initially, though we expect this to evolve into more of a coach role over time as the Director scales their product team. Candidates must be comfortable owning and executing specific product features/initiatives, in addition to driving the overarching product strategy. The Director of Product will be a key leader on the Keeps team, and will report to the General Manager, Keeps. 

Some of what you’ll be working on: 

• Lead Keeps product end-to-end, including optimization of existing features and ideation, validation and implementation of new features
• Own the quarterly and annual product roadmapping process to achieve core business objectives vis a vis revenue attainment, patient engagement and customer retention, with a constant and relentless ability to prioritize and execute to deliver business impact
• Mentor and build a team of talented product managers; recommend and drive a resourcing plan to support current and future business needs
• Drive cross-functional alignment on Keeps product priorities among Keeps stakeholders (engineering, design, data, marketing, operations) and Thirty Madison stakeholders, including platform product 
• Build a strong culture of product experimentation, in partnership with engineering, data, and design; ensure experiments are well-structured, informed by data, and optimized and iterated
• Be willing to get into the weeds when needed (e.g, gather, synthesize, and prioritize user and business needs and transform those needs into detailed product requirements)
• Bring improved rigor to product and design processes, including high-level roadmap planning, sprint planning, product discovery, user research, design review process, and documentation 
• Act as a product leader within Thirty Madison and contribute to building a strong product culture

You should have:  

• 8+ years of relevant and progressive product management experience, including 4+ years in a product leadership role
• Experience building experiences that acquire and retain customers in the direct-to-consumer space (ideally in a subscription business context)
• Experience managing product teams of multiple PMs 
• Demonstrated success establishing processes and structure that facilitates long-term growth
• A strong bias towards data and track record of building a data-driven culture in your teams 
• Strong verbal and written communication skills
• Strong cross-functional stakeholder management skills
• Strong SQL skills and proficiency in analytics tools
• Healthcare experience is a strong plus, passion for building better patient experiences is a must