Director of Product Management, Retention

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At Freshly, our mission is to make our customers happy, healthy and more free to pursue their passions. To get there, we need exceptionally talented, bright, and driven people. This is your chance at being part of history and future success.

We are looking for an experienced Product Manager with a strong retention background to join our team. The PM will own retention and customer engagement for Freshly subscribers and be responsible for launching features that drive the key metrics to our business: weekly retention, orders per customer, cancellation rates, skip rates and winbacks.

As the fastest growing ready-to-eat food technology company, we’re looking for someone who is a mix of

  • Qualitative (customer research, NPS) and Quantitative skills (customer interviews, usability, NPS comments)
  • Someone who is interested in identifying our best customers, their unique traits and influencing our broader base to become better customers.
  • Candidates should think mobile-first
  • Have experience establishing KPIs, A/B testing, wire-framing solutions with developers, interviewing users, and analyzing data.
  • They should be intrinsically motivated to set data-driven goals and beat them, always striving to create step-function change.
  • They should be able to easily understand marketing objectives, gather and evaluate qualitative customer research, and communicate product vision to senior management.

Responsibilities:

  • Deep dive into qualitative and quantitative data to uncover opportunities to improve the consumer experience
  • Develop hypothesis and define MVPs to test those hypothesis
  • Lead the agile team (designers, developers, QA and customer service) to work quickly with high output and fast results
  • Collaborate closely with stakeholders in marketing, operations, meal R&D, etc.
  • Communicate regularly with stakeholders and executives on project status, needs, and milestones
  • Track performance metrics and work closely with the data to measure product impact and success
  • Keep the team apprised of developments in the competitive landscape

About You:

  • Minimum 5 years of digital product experience in user acquisition, retention, activation and/or referral
  • Experience with agile software development methodology and working with engineering and/or data teams on technical projects
  • Exceptional written and verbal communication skills, and a structured, honest and rigorous thought process
  • Proven ability to lead teams and work cross-functionally in a highly collaborative environment
  • A strong attention to detail with an analytical approach
  • Familiarity with any of the following (nice to haves): Amplitude, Google Analytics, Looker, Excel, Optimizely (A/B Testing), Google Suite, SQL, Inspectlet, automation, etc.
  • Ability to deliver projects quickly with a strong affinity for multitasking and personal organization

About FreshlyFreshly is a weekly subscription service delivering healthy and fully prepared meals directly to a customer’s doorstep. The rotating weekly menu offers 30 different flavorful preparations and combinations that are chef-made with the highest quality, 100% all natural ingredients that meet industry leading standards. Each deliciously healthy meal is packed with key nutrients and cooked fresh to order with no artificial flavors, colors, sweeteners, refined sugars, artificial preservatives or hydrogenated oils. In addition to providing free shipping, Freshly uses advanced eco-friendly packaging technology to ensure that meals maintain freshness in transit. Freshly makes embracing a healthier lifestyle deliciously simple, one box at a time. For more information, visit www.freshly.com. Here's some recent chatter about us:WSJ - Nestle Buys Stake in Freshly, Putting Healthy Food On The Menu Fortune - Nestle Leads $77M Funding Round In Meal-Delivery Startup FreshlyTechcrunch - Nestlé leads $77M Round For Healthy Meal Startup Freshly We pride ourselves on our fast-paced and fun environment and above all value transparency, communication, and collaboration. We are always learning, growing, and taking risks – if this sounds like an environment where you would thrive, we’d love to hear from you!

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Location

115 East 23rd St, New York, NY

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