eCommerce Coordinator

| Hybrid
Sorry, this job was removed at 10:49 a.m. (EST) on Tuesday, November 30, 2021
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WHO WE ARE

Kinship is here to help everyone pet parent like a pro. Why? Because our pets make us better humans, and we owe them the best possible care. As the premier partner to a new generation of pet parents, we use our data, products, and services to help people be the best pet parents they can be. And we unite changemakers in pet care to break down barriers, open new doors, share insights, and advance our collective knowledge. All so we can reimagine the pet parenting experience, up people’s confidence, and help the world find better ways to care.

Kinship is a coalition that includes:

  • Adopt-a-Pet, the destination for finding homes for homeless pets; we help animal shelters, humane societies, SPCAs, pet rescue groups, and pet adoption agencies connect their homeless pets to millions of adopters a month 
  • Our world-leading Wisdom Panel™ genetic health screening and DNA testing for dogs
  • The award-winning Whistle™ GPS dog tracker and health monitor
  • Pet Insight Project, our ground-breaking science team that uses AI to turn billions of data points into actionable insights
  • Vet Insight our expert-driven, on-demand pet health platform
  • The Wildest, the destination that helps pet parents keep their cool in the wild world of pet parenting
  • GoodFriend, our recently-launched marketplace for all your pet’s people
  • PetStory, our platform that curates top services for pet parents in Russia
  • FluffyGo, the mobile-first platform is a one-stop solution for science-minded pet parents in China 
  • LEAP VENTURE STUDIO, our accelerator that supports innovators and start-ups, allowing Kinship to bring new solutions to pet parents

Together, these teams and more work to set new standards in pet care. And, as a part of Mars Petcare, they work to create a better world for pets. Learn more at www.kinship.co

OUR TEAM 

The Commerce team is new within Kinship. Its mandate is to expand and improve existing retail distribution channels and corporate, veterinary, and breeder partnerships. It’s a team that’s a part of  the newly created (Pet) Data Knowledge and Services division so it operates with a mission and mindfulness of how to develop next level pet data and health products and associated business models. If you’re looking to be a part of retail strategy in the pet space and vanguard wellness services and science for dogs and cats, this is the position for you. 

HOW YOU’LL HELP EVERYONE PET PARENT LIKE A PRO

  • Ensure Kinship product, features, and attributes are featured robustly and there’s a clear call to action expressed to the consumer 
  • Support our retail, vet, breeder and corporate partners with content, marketing, and logistics needs
  • Help the Commerce team achieve its revenue, profitability and global expansion objectives across different Kinship product lines
  • Be a part of developing and defining a new division within a rapidly changing and evolving Company that’s a piece of the Mars Worldwide family
  • Express your passion for animal health and wealthness and the science behind it

THE PRO WE’RE LOOKING FOR

As Kinship people, we have three pillars that set out how we aim to be--in our everyday work, and in how we approach each other. We call these our Cultural Pillars. In all of the roles that we hire for, we look for people who are Optimistic, Purposefully Inquisitive, and Open to All. And for this role, you’ll need these skills to knock it out of the dog park:

LEADERSHIP COMPETENCIES:

  • You Have Courage: a willingness to bring forth a new idea, engaging others across Kinship to support you, and taking risks and action will full accountability
  • You Learn at Pace: a consistent and fast work ethic to meet growth goals, and the ability to evolve and pivot quickly from what you’ve learned
  • You Value Difference: a genuine belief in inclusion and diversity is in your DNA, and it shows up in your work, and how you work. 

 TECHNICAL SKILLS:

The eCommerce Coordinator is a hands-on position focused on the day to day eCommerce responsibilities of our various marketplace listings, most especially amazon, target.com, walmart.com. costco.com This role will be responsible for:

  • Optimizing retail partner product detail pages (PDPs) via digital assets 
  • Implementing promotions and marketing content to drive traffic and sales
  • Leading on conversion rate and performance improvement initiatives and functionality optimization
  • Monitoring retail partner listings for MAP compliance
  • Working with the Growth and Creative teams to coordinate digital asset & marketing calendar development, pricing strategy, campaign implementation - sharing success & losses
  • Daily review of Kinship and competitor listings with an eye towards rapid response and adjustments and performance improvement 
  • Helping the Operations team with order changes, details, and retail compliance updates
  • Learning software tools like JungleScout and Keepa and utilizing them daily for market and competitor insight 
  • Working with the Director of eCommerce Retail and Managers of eCom Retail and Strategic Partnerships to build and improve existing data and financial reports as well as presentations for the Company and Kinship teams overall 

In addition, this role sits on the newly created Commerce team at Kinship. Part of the scope of the team extends beyond eCommerce into areas like Veterinary hospitals and Breeder partnerships as well as more traditional corporate and offline retail opportunities. The eCommerce Coordinator will assist in improving and executing on strategies in these channels.

JOIN OUR PROS!

  • Unique opportunities for a customizable career within pet care
  • A super collaborative, flat work environment with direct access to our senior leadership team
  • Work from the hottest cities across the world
  • Dog-friendly workplaces 
  • Medical, dental, vision, 401k match, and pet benefits for you and your family
  • Unlimited paid time off 
  • Flexible work opportunities 
  • Parental leave for the birth or adoption of your new human child (and fur baby)
  • Discounts on pet products, services, nutrition and veterinary wellness plans
  • Welcome kits with pet merch & Kinship swag
  • An extensive onboarding program with a chance to meet all of our leaders across Kinship
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Location

Our New York City office is conveniently located right off the 28th street 6 train station bustling with fantastic cafes, restaurants, and bars. A few blocks away is gorgeous Madison Square Park where you can pick up SweetGreen nearby and have lunch with a view.

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