About Proper

Proper is a modern sleep wellness company with a purpose. We’re on a mission to help Americans get better sleep, and therefore better health, grounding all we do in truth, science, and data. We understand the complexity of factors affecting one’s sleep and have created the most personalized and holistic solution to help consumers achieve long-term sleep health.

Proper offers a line of Ph.D. developed, evidence-based natural sleep formulations to address consumers’ unique needs and digital tools & expert sleep coaching from board-certified health & wellness coaches.

We were launched in the summer of 2020 by an incredible founding team from some of the world’s most loved and respected tech, CPG, and healthcare brands. A world-class group of sleep scientists and physicians advises us from the Duke School of Medicine, the Stanford School of Sleep Medicine, the Mayo Clinic, and more.

As Proper’s first product hire, you’ll be building an experience that understands behaviors, collects and beautifully visualizes valuable data and insights, and personalizes the consumer journey to help users find their best path to better sleep. You’ll need user empathy, a deep understanding of the problem we’re solving, and be a data and insights-driven consumer product leader who can envision and create what doesn’t exist today. 

Responsibilities

• Understand the larger strategic picture and competitive landscape, the consumer, and own product development strategy and execution - from ideation through launch, and iteration to strong product-market fit
• Have a deep understanding of our customers and their needs. Develop and refine key personas and translate user needs into product requirements and a clear roadmap in collaboration with the rest of the organization 
• Own the end-to-end user journey, from a delightful welcome and on-boarding to inspired engagement and longer-term usage
• Own all growth and performance marketing CRO efforts
• Collaborate cross-functionally to find innovative ways to drive adoption of Proper’s unique digital tools and coaching offerings
• Analyze customer data and interview customers to ensure we continually provide low friction and high-level experiences
• Identifying areas of opportunity – proposing hypotheses, implementing tests, measuring results, and providing analysis and insights to optimize customer acquisition and retention
• Partner with our Growth, Design, and Engineering teams to prioritize an agile roadmap of high-value projects that lead to the greatest outcomes
• Hands-on management of e-commerce analytics implementations with Google Tag Manager, Google Analytics, BigQuery/Data Studio, ad platforms, marketing tech vendors, and system logs

Skills

• 5+ years consumer product experience, with at least 2+ year working in a modern direct-to-consumer e-commerce organization
• 1-2+ years of direct CRO / A/B testing experience with demonstrated ability to ideate and execute complex A/B and multivariate tests for growth marketing and acquisition channels
• Excellent verbal and written communication skills
• Strong in-product data visualization skills - you have a POV for how to represent data beautifully and usefully for the user
• Experience with product/web analytics (CAC, LTV, payback period) and other measurement best practices
• Strong interest in hypothesis-driven product development and making data and insight informed decisions
• Solid UX / UI experience - understand best interaction and consumer psychology principles to create a delightful, engaging, and helpful experience 
• You can think strategically and do the work to drive outstanding results with speed. Startup experience helpful, or large company experience on teams who drove results at scale.
• Ability to work East Coast US hours (we’re based in NYC)