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Product Engagement Lead

| Greater NYC Area

Do you pride yourself on your empathetic approach to understanding consumer behavior? Are you insatiably curious, fearlessly creative, and known for your great intuition? Do you have a knack for understanding and interpreting data? If so, we want you on our team!

Updater is building a platform to enable companies (think insurance and cable companies) to engage relocating consumers ("movers") several weeks before they move. This marketing opportunity is uniquely valuable because movers represent both a churn risk and new customer acquisition opportunity for these companies. Therefore, the Updater platform represents a huge opportunity for marketers to target the right consumers at the right time.

Updater is looking for a Product Engagement Lead to lead strategy and execution of our user engagement touchpoints. These touchpoints will have a material impact on our bottom line as we launch new features and maximize user interaction with them. This person will understand the conversion funnel from top to bottom but will be focused on the business performance of users from the middle to end of the funnel. This critical role will improve the performance of our existing touchpoints and create new ways to drive engagement with business critical product features.

What You'll Be Doing

  • Use strategy and creative thinking to build a product that's never existed before
  • In the near term, maximize user conversion throughout our onboarding funnel - from when a user receives an invite to use Updater for their move to engaging them in steps on our dashboard
  • Own and run our consumer marketing/email technology system
  • Longer term, drive engagement with new revenue-driving features - owning strategy, execution, and results by leveraging existing channels (email) and establishing new ones (SMS)

How You'll Do It

  • Autonomously lead our product engagement efforts, both strategically and creatively
    • Set a new engagement strategy based on current business goals
    • Provide thought leadership for product marketing technologies
    • Bring creativity and out of the box thinking to an emerging business
    • Work across company verticals to create and maintain a cohesive user experience
    • Move users from mid-funnel through multiple business critical conversion points
  • Execute and optimize product engagement touchpoints for both B2C and B2B products
    • Run existing toolkit and optimize in near term
    • Define and drive KPIs for product engagement
    • Create launch and test plans for engagement touchpoints
    • Push engagement metrics from acquired users
    • Actively measure and report on performance of ongoing engagement touchpoints

What We Expect From You

  • Experience owning strategy as well as the drive to handle the execution behind it
  • A deep knowledge of email marketing and marketing technology platforms (we’re on Iterable, so if you have experience with this, that’s a plus!)
  • Comfort with building bulletproof HTML email from scratch
  • The ability to prioritize and protect the user experience
  • Experience in running surveys and customer feedback with a user base of > 500k B2C users
  • A proven success record executing engagement programs at scale
  • Cross-functional project management experience
  • Experience working with engineers to define data and events structure for performance measurement

Tools You Know How to Use

  • Analytics tools (Mixpanel, Domo), creative development tools (Photoshop, Sketch), Excel, Google Sheets 

About Updater

Updater makes moving easier for the 17 million households that relocate every year in the US. With Updater, users seamlessly transfer utilities, update accounts and records, forward mail, and much more. Hundreds of the most prominent real estate companies in the US (from real estate brokerages to multifamily and relocation companies) rely on Updater’s real estate products to save clients hours with a branded and personalized Updater moving experience.

Headquartered in New York City, Updater has raised over $100 million from leading investors, including SoftBank Capital, IA Ventures, Commerce Ventures, Second Century Ventures (the strategic investment arm of the National Association of Realtors®), and more. For more information, please visit www.updater.com

Updater is proud to be an equal opportunity employer and will consider all qualified applicants regardless of color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, actual or presumed belonging to an ethnic group, or any other legally protected status. If you have a disability or special need that requires accommodation, please let us know.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • ReduxLibraries
    • WebpackLibraries
    • BabelLibraries
    • DockerLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • KoaFrameworks
    • Web ComponentsFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • AWSDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • OptimizelyAnalytics
    • Pivotal TrackerManagement
    • SquarespaceCMS
    • IntercomCRM
    • SalesforceCRM
    • IntercomEmail
    • MarketoEmail
    • MarketoLead Gen

Location

Union Square is the core neighborhood for tech in New York City. We love that it's a transportation hub and filled with delicious lunch options!

An Insider's view of Updater

What's something quirky about your company?

We love onesies and the Backstreet Boys!

Sam B.

Success Manager

What's the biggest problem your team is solving?

Lack of squeaky toys. Definitely need more squeaky toys.

Ollie R.

Pupdater

What does career growth look like on your team?

Employees participate in professional development programs including DiSC exercises and individualized growth plans that focus on goals, initiative, expertise, and teamwork (GIFT).

Lindsey D.

VP, People

What unique initiatives do you have that encourage innovation?

One of my jobs is to leverage technology through the entire company. Our philosophy is to scale through technology vs. throwing bodies at the problem.

Ryan H.

CTO/COO

What makes someone successful on your team?

For engineers, come ready to explain what the problems your proposed solution fixes. Be really pragmatic about what it is that you’re trying to contribute.

Blue T.

Director of Services Engineering

What are Updater Perks + Benefits

Updater Benefits Overview

Updater offers Health Insurance, Dental Insurance, and Vision Insurance through Aetna and all are 100% covered by Updater. We also offer Flexible Spending Accounts (FSA), company equity, and a company culture that paves the way for more innovative perks as we grow!

Updater goes above and beyond to make our offices feel like second homes. Employees receive unlimited PTO from their first day on the job, a fully-stocked kitchen at all times, and a support system of encouraging teammates every day. Updater is also known for its regular surprises. From pop-up marching bands to Updaterversary celebrations to “10 days of surprises” for hitting a big milestone, the Updater team keeps curiosity alive and subscribes to the art of surprise.

We take pride in Updater’s transparent environment. Our CEO and team leaders host a full-team meeting weekly to keep employees in the loop and on the same page. We find that being trusted with crucial information and being owners in the company (all employees receive stock options) pushes our team harder to achieve our goals.

Updater also sponsors tons of social events to foster relationships: happy hours, team meals, book club, company trips, ping pong tournaments, and more. Many studies have shown that when employees have friends at work, they’re more productive and performance improves. Updater’s work environment is one where people feel impactful and invested, and where passion and creativity drive innovation. With honest leadership and exceptional teamwork, Updater always goes the extra mile to create an exceptional work and life experience.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
We’ve partnered with BenefitWallet to offer a seamless FSA experience, allowing you to allocate pre-tax dollars to spend on qualifying health expenses.
Dental Benefits
Our individual dental insurance plan through Aetna is 100% covered by Updater.
Vision Benefits
Our individual vision insurance plan through Aetna is 100% covered by Updater.
Health Insurance Benefits
We offer a range of healthcare plans with 100% company paid options available.
Retirement & Stock Options Benefits
Company Equity
We offer company equity to all full-time positions over a four-year vesting period.
Child Care & Parental Leave Benefits
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Our vacation policy is flexible!
Paid Volunteer Time
We encourage employees to give back with paid volunteer time through our company-organized volunteer activities.
Paid Holidays
We offer all employees paid time off to observe all major holidays within our calendar year.
Perks & Discounts
Beer on Tap
We have beer on tap from local brews at all times and the team gets to choose/vote on the options.
Casual Dress
We want you to feel comfortable and to be your best self when you come to Updater. Wear anything appropriate, but be sure to look your best and professional for our partners.
Commuter Benefits
We provide pre-tax commuter benefits for all full-time employees to pay for mass transit expenses, such as metro, train, bus and carpooling/ridesharing.
Company Outings
We have company-wide annual holiday parties, summer/winter events for all full-time employees, all-hands strategy days 3x per year, among other team-specific outings.
Game Room
We have a dedicated game/arcade area with ping pong, foosball, board games, video games, puzzles, karaoke and more, for all employees to use whenever they need a break!
Stocked Kitchen
We have a fully-stocked kitchen with unlimited snacks, fruits, coffee, tea, and La Croix (our favorite). We also take ongoing requests too!
Some Meals Provided
Monday breakfasts, Friday lunches, and a few surprises every now and then.
Happy Hours
Various happy hours throughout the year to celebrate our accomplishments and build friendships.
Pet Friendly
Our Pupdaters are the cutest dogs in NYC! Check them out on our "Meet the Team" webpage.
Recreational Clubs
Updater team members have created many clubs based on interest, including sports, book clubs, puzzle clubs, girls' nights, motorcycle enthusiasts, and more!
Fitness Subsidies
Every employee is given a wellness subsidy, and they can choose to invest this subsidy on their fitness goals, mental health, or professional growth — through whatever method they’d like.
Professional Development Benefits
Job Training & Conferences
We partner with LifeLabs to provide company-wide and manager workshops throughout the year.

Additional Perks + Benefits

Ownership in company – equity packages for all employees.
Catered meals – Monday breakfasts, Friday lunches, and a few surprise ones every now and then.
Health and wellness perks – burn calories, take a course, fuel your brain with a health and wellness stipend.
Company offsites – all-hands strategy days 3x per year.
Charitable activities – 5Ks, food drives, charity comedy shows, and more.
Onesie Days – yes, the pajama kind
Regular surprises – previous surprises include massages, a marching band, smoothie bars, and more!

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