Product Manager, Marketing at Gemini

| Greater NYC Area
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Help us Build the Future of Money

Gemini Trust Company, LLC (Gemini) is a licensed digital asset exchange and custodian. We built the Gemini platform so customers can buy, sell, and store digital assets (e.g., Bitcoin, Ethereum, and Zcash) in a regulated, secure, and compliant manner.

Digital assets and blockchain technology have the power to transform the world for good. This truth, along with our core values, form the bedrock of our company and culture. At Gemini, no job is too small and no project too big as we endeavor to build the future of money. We are a mission-driven, team-based, inclusive, and determined community of thought leaders who invest in each other and the long game. Join us in our mission!

The Department: Product Management

Our team is made up of skilled product managers with experience in banking, FinTech, and cryptocurrency. We draw from top players in the financial and technology industries who are ready to stretch themselves and face the unique and exciting challenges of the digital asset world. We are an internal “think tank” that tackles complex, cross-functional projects, iterates on existing products, and acts as the go-to team for Leadership’s technical vision.


The Role: Product Manager - Marketing

Our Product Managers combine systematic analysis and product thinking to assist in the definition of product initiatives across the company. In this role, you'll identify and iterate on opportunities for marketing user growth with a focus on retention to keep customers coming back to Gemini.  This includes working with stakeholders to set engagement and retention targets for each initiative and create quarterly plans to meet them. The ideal candidate is an expert cross-functional collaborator with the ability to successfully involve relevant stakeholders to ensure feasibility for future team initiatives.  The ideal candidate also uses a data driven approach to design campaigns and influence funnel metrics, allowing us to communicate in a more targeted way.

This role is full-time in either our New York City, Chicago, Portland or San Francisco offices, and reports directly to the Associate Director of Product, Retail.

Responsibilities:

  • Supporting the marketing team, ensure products and tools reach the right customers and increase customer acquisition.
  • Work closely with Design and Engineering teams to develop and iterate on products using human-centered design fundamentals.
  • Use data-driven approaches to to iterate on the product, messaging, and features that attract customers to Gemini.
  • Identify potential areas of improvement within the business, with a specific focus on product conversion and engagement funnel. 
  • Assist the marketing team in creating segmented user groups both with deeper analytics of our customers’ behaviors as well as ensuring our existing tools have accurate data.
  • Identify products that could benefit from additional marketing collaboration to be successful.
  • Coordinate internal resources and third parties/vendors for flawless execution of initiatives
  • Regularly engage in performance analysis, specifically to analyze the successful completion of short and long-term goals.
  • Create and maintain comprehensive and high-quality product documentation.

Minimum Qualifications: 

  • 3+ years of experience in product management
  • Experience with retail-focused products
  • Experience in data driven decision making
  • Experience in UX design, usability testing, and gathering user analytics
  • An open mind, flexibility around testing new approaches and the ability to harness failures and turn them into wins
  • Proficiency in organization, prioritization, and attention to detail, with proven ability to manage multiple projects with concurrent timelines
  • Proven track record of taking products from ideation to launch
  • Affinity for teamwork-oriented culture and demonstrated willingness to roll up sleeves
  • Superb verbal and written communication skills

Preferred Qualifications:

  • Direct marketing experience
  • Knowledge of and experience with:
    • Bitcoin, Ethereum, and/or blockchain technology
    • SQL
  • Experience in a fast-paced startup environment
  • Basic understanding of financial markets and strong understanding of statistical concepts

It Pays to Work Here

We take a holistic approach to compensation at Gemini, which includes:

  • Competitive base salaries across all departments
  • Ownership in the company via profit sharing units
  • Amazing benefits, 401k match contribution, and flexible hours
  • Snacks, Perks, Wellness Outings & Events

Gemini is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you have a disability or special need that requires accommodation, please let us know.

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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • PlayFrameworks
    • AeronFrameworks
    • PostgreSQLDatabases
    • ConfluenceManagement
    • JIRAManagement

Location

New York, NY 10010

An Insider's view of Gemini

What’s the vibe like in the office?

Before I started, I was told that taking a job at Gemini was a great idea because of how excited everyone was to be there. After working here for more than two years, I still believe that to be true. The office is constantly buzzing with incredibly smart people who are working to build Gemini into the long-lasting business we know it can be.

Marjorie

Manager, Cash Management

How do you collaborate with other teams in the company?

A risk team is typically seen as a group that says "no”; at Gemini, establishing relationships and collaborating are key to understanding risks, which better enables us to say "yes" (or "yes, but..."). Communicating clearly and regularly, keeping things simple, and being flexible in a complex space reduces the risk of a message being lost.

Yusuf

Head of Risk

How do you make yourself accessible to the rest of the team?

Team meetings and 1:1s are necessary for communication and productivity, but the daily interactions are what really make you accessible. You need to show genuine interest in everyone professionally and personally. I make a connection with each person so they know they are welcome to stop by my desk or ask for my support outside of “scheduled” time.

Jeanine

Managing Director of Operations

How do you empower your team to be more creative?

When we start a project, I challenge my team to look outside of the finance space, to take inspiration from other creative spaces such as art, industrial design, fashion, automotive, etc., and try to translate that into a solution for our industry and users. It's important to set the tone that solutions to problems can come from anyone or anywhere.

Ty

Creative Director

What are Gemini Perks + Benefits

Culture
Volunteer in local community
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Dental coverage for employees through Guardian PPO
Vision Benefits
Vision coverage through VSP
Health Insurance Benefits
Gemini's health insurance plan with our preferred provider Empire BCBS provides 3 plans, an EPO and 2 PPO at very little cost to employees!
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Gemini's 401(k) retirement plan through ADP offers a broad selection of stocks, bonds and international index funds to choose from.
401(K) Matching
Gemini's 401(k) matches an employee's contributions up to 5% of their base salary, with immediate vesting for matched contributions. Employees are eligible to contribute after 90 days of employment
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Company sponsored family events
We happily sponsor annual Take Your Child to Work Days.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Gemini's unlimited PTO policy allows employees to take as many days off as they need, provided they get their manager's approval.
Paid Holidays
Paid Sick Days
Gemini is generous in adding sick days on an as-needed basis.
Perks & Discounts
Casual Dress
Commuter Benefits
We offer pre-tax commuter benefits for all employees through Navia.
Company Outings
We typically host quarterly company outings - past events include baseball games and Coney Island.
Stocked Kitchen
We keep our kitchens and pantries well-stocked with snacks, soft drinks, cold brew coffee, and, of course, LaCroix.
Happy Hours
We host monthly happy hours with collaborative activities like employee presentations, trivia, Mario Kart, etc.
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Gemini hosts monthly Lunch and Learns
Cross functional training encouraged
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