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Product Manager - Web Optimization

| Greater NYC Area

DESCRIPTION

The Farmer’s Dog is the leading tech-enabled pet health brand on a mission to disrupt the $90b global pet food industry. The company is VC backed by the early investors of Warby Parker, Dollar Shave Club, Sweetgreen, and Glossier.

In an industry with little regulation, constant recalls, and rampant misleading advertising, The Farmer’s Dog brings a fresh perspective that all dog lovers have been waiting for. Utilizing its proprietary technology, The Farmer’s Dog’s first service reimagines pet food by making healthy, fresh food incredibly easy to feed. Vet-developed subscriptions are personalized to each customer, while fresh, human-grade food is pre-portioned for each dog and home-delivered within days of cooking. The service has delivered millions of meals and is quickly revolutionizing the broken pet food industry.

The company was launched after Brett’s battle to cure his dog’s stomach issues illustrated how processed and un-healthy even “organic” and “natural” pet food truly was. After testing every pet food on the market without success, Brett resorted to a fresh, home-cooked diet at his vet’s recommendation. The results were staggering — Jada was cured. Once he realized how powerful and healthy fresh food can be, he team up with Jonathan to develop a fresh alternative to pet food and create the product they wished existed for their own dogs (and dogs everywhere).

Join The Farmer’s Dog team on its mission to bring peace of mind to customers, health to their companions, and fundamentally change the way people think about caring for their pets.

Only “dream job” applicants, please. #mustlovedogs

THE ROLE 

The Farmer’s Dog is looking for a self-lead and innovative web optimization guru to become The Farmer’s Dog’s first Product hire. Working with the marketing, engineering, and special projects teams, you’ll be tasked with evolving and optimizing a critical facet of growth at an incredibly exciting brand that’s reimagining how food for our pets is made and delivered.

Your ultimate responsibility will be to identify key on-site growth opportunities - both through obsessing over our on-site conversion rate and optimizing the utility of our customer portal. To be successful in the role you should have a deep and nuanced understanding of web experimentation, a strong aptitude for data & analytics, and an appreciation/ knack for creative (UX, copywriting, imagery, etc.).

KEY RESPONSIBILITIES

  • Manage all projects & analysis related to conversion rate optimization and feature adoption
  • Implement and prioritize personalization projects for the website - including the checkout funnel and our customer portal
  • Execute a testing framework and manage all related schedules, milestones, and resources to ensure ongoing improvement
  • Perform in-depth data analysis to identify and propose high-impact testing opportunities
  • Work with engineering, marketing, and project teams to launch & optimize new product lines and experiences
  • Lead any and all AB/Multivariate testing and conversion rate optimization strategies
  • Provide impactful optimization recommendations in regard to landing page strategy and on-page personalization
  • Cultivate of culture of constant optimization and testing

REQUIREMENTS

  • 3+ years of experience using data and analytics to drive site optimization
  • A self-starter that’s comfortable getting things done in a fast-paced, collaborative environment
  • Experience partnering with Engineering/Tech teams to plan and execute product testing
  • Expert in web analytics and data analysis. Background or experience with statistics a plus
  • Proficiency in key web analytics tools (e.g. Google Analytics), web testing platforms (e.g. Optimizely, Adobe Target), and robust test design process.
  • Working knowledge of BI tools. Huge bonus points for working knowledge of SQL, JavaScript, HTML
  • Natural curiosity -- asking the next question and seeking to understand problems at a nuanced level to spark a new idea
  • Must play nicely with others (humans and dogs)
  • Prefer dogs to other species.

BENEFITS

Health, dental, avocado toast, puppies. Beat that Google

 

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Location

The Farmer's Dog is located in the heart of Greenwich Village right by Washington Square Park and NYU!

An Insider's view of The Farmer's Dog

What’s the vibe like in the office?

It's so refreshing to be able to walk into my job knowing that I'm truly making a difference. Every person on our team believes in our product and mission, so motivation and passion comes organically. Did I mention that our office is full of dogs?

Matt

Customer Experience

What projects are you most excited about?

We are changing the way people think about pet food by delivering fresh, healthy meals for dogs in personalized meal plans. Supply chain is exciting because it's basically the key differentiating factor for how we can be the most cost efficient, really impact the consumer experience for the better, and always make sure the dogs get fed.

Sana

Head of Operations

How does the company support your career growth?

I feel a crazy opportunity to grow my career the way I want to at The Farmer's Dog. We are encouraged to take risks and are surrounded by genuine, loving, and compassionate people. The culture is supportive of both dog and human health and wellness, and I love that I get to help dogs live longer lives with my dog, Emmy, by my side.

Adrian

Growth Manager

What is your vision for the company?

The Farmer's Dog is on a mission to change the way people think about feeding their pets. Our goal is to educate & give people the tools to give their pets the healthiest diet. We believe that once the world is educated about fresh food, people will stop feeding their pets processed food and the life expectancy for the entire species will increase.

Brett

Co-Founder & Head of Community

What does your typical day look like?

As CEO, I spend my days making the hard decisions, hiring the best people, protecting the team, and making sure the company is financially sound. I also get to choose which dogs are allowed in the office (all of them).

Jonathan

Co-Founder & CEO

What are The Farmer's Dog Perks + Benefits

The Farmer's Dog Benefits Overview

Brand new dog-friendly office in Greenwich Village
Discount on TFD food for your pup!
Comprehensive Healthcare, Dental, and Vision
Unlimited vacation & sick days
Flexible work-from-home policy
Team outings, coffee always brewed fresh, and a strong snack game (avocado toast always)

Culture
Partners with Nonprofits
We love partnering with rescue organizations, adoption centers, and other organizations who are as passionate about dogs and dog people as we are.
Friends outside of work
Eat lunch together
Whether we're ordering in, going out, or bringing our own, we take lunch seriously.
Team owned deliverables
Group brainstorming sessions
We love a good offsite and have regular all-hands meetings led by the co-founders.
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
Company Equity
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
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