Founded in 2014, Even Financial is a B2B fintech company that is transforming the way financial institutions find and connect with consumers. As the leading search, comparison, and recommendation engine for financial services, Even seamlessly bridges financial institutions (including American Express, Goldman Sachs, and SoFi) and channel partners (such as TransUnion and MoneyLion) via its simple yet robust API and embeddable marketplaces. Even turns any consumer touchpoint into an ROI-driven, fully customizable, programmatic acquisition source with full compliance and security at scale. Even’s investors are leading financial services firms and VCs, including American Express Ventures, Canaan Partners, Citi Ventures, F-Prime Capital (Fidelity), Greatpoint Ventures, Goldman Sachs, LendingClub, and MassMutual Ventures. Even placed in the Top 50 of the 2020 Deloitte Technology Fast 500, awarded to the fastest growing tech companies in the world, and has originated over $3B in credit to date.

We are seeking an entrepreneurial, accomplished, and highly self-motivated Product Marketing Director, with a great deal of experience successfully marketing B2B products & services to a wide range of large scale enterprise customers, via many different methods, digital and traditional, as well as driving various growth and strategic initiatives. The Product Marketing Director is responsible as a leader of marketing strategy and execution, helping to define the positioning, messaging and competitive differentiation of the company’s products and services . This role will help ensure Marketing is aligned with Product, Sales and other cross-functional teams as necessary, working efficiently to generate and close opportunities, as well as bring complex programs to market. 

This is a special opportunity to join a rapidly growing, innovative fintech company, in a leadership role with real impact on the product, org and industry.

Key Responsibilities

• Develop in-depth understanding of all sides of the Even business to be able to drive critical product marketing initiatives and go-to-market programs across all sectors we cover, financial services verticals and consumer touchpoints
• Act as a subject matter expert and leader on our products, services and competitive landscape by staying on top of industry, technology and competitive trends
• Work closely with BI, Product, PS, Sales, BD and other cross-functional teams to generate analysis and insights on company business to help inform and refine market positioning, size opportunities, direct go-to-market and growth initiatives
• Produce high quality, clear, effective presentations and creative assets to translate technical products/features into client-facing narratives and communications for collateral and other customer facing touchpoints and outputs - highlighting positioning, differentiators and benefits of company products & services
• Manage a wide range of complex cross-functional programs with various project teams to successful outcomes, across all verticals and sectors of the business, with emphasis on specific target areas
• Support the product lifecycle end-to-end – from concept to execution, betas and user testing, through launch and ongoing live service – with product marketing expertise and org-wide collaboration, including value prop, customer / competitor research, packaging, pricing, positioning, ops and promotions
• Develop, track and present success metrics that evaluate the performance of product marketing initiatives including product usage, market-fit and GTM campaign execution

Qualifications

• 5+ years of experience within product / product marketing, strategy and / or operations
• Deep understanding and passion for tech, fintech and product marketing, driven to innovate and deliver - experience in finance or other highly regulated industries a major plus
• Develop and reliably manage high volume pipelines of top quality creative in all necessary media formats, while balancing constraints, under deadline
• Strong creative sensibilities, with deep skills in the direction and creation of content, copy, graphics, documentation, collateral, videos, events and other marketing assets as necessary
• Demonstrable knowledge of financial analysis, modeling and data viz
• Fluent with basic productivity tools such as Microsoft Office (Excel, Word, PowerPoint) and G-Suite (Mail, Calendar, Docs, Drive), some depth in one or more specialized tools for creative or business (such as Adobe CC, Final Cut, Looker, Tableau, SQL, Ad Platforms, Salesforce, HTML/CSS/JS) a major plus
• Exemplary written, verbal and graphic communication skills, internally and externally, at all levels of an organization, to a wide range of audiences – public speaking experience a plus
• Take ownership of outcomes outside personal responsibility and corral resources to reach timelines and deliverables
• Critical thinking while operating in a fast-paced environment, able to deal with ambiguity and parse into a plan
• Transparent, Empirical, Fearless, Empowered
• Provide and be receptive to constructive feedback

Full time employees are eligible for the following benefits:

Comprehensive medical/dental/vision packages + life and disability insurance

401K retirement plans

Stock options

Company paid holidays

Uncapped paid time off (PTO)

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.