Peloton
Peloton is the leading interactive fitness platform globally, with a passionate community of over 6.9 million Members.
New York , NY
Hybrid

Product Marketing Manager - App (m/w/d)

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THE ROLE

Peloton Germany is looking for a Product Marketing Manager for the Peloton App to support the strategy and growth of Peloton's International Digital Membership. Reporting to the Head of Marketing in Germany, the Product Marketing Manager will focus on harnessing a deep understanding of our international Digital Membership base as well as building localised Peloton App experiences in current and future markets. This candidate will work hand-in-hand with Product, Consumer Insights and Product Analytics as well as local international teams to craft strategic Peloton App business plans for each international market.

The ideal candidate has strong analytical and quantitative reasoning skills. This role calls for a proactive, independent and strategic thinker who is a team player and can work seamlessly between time zones and teams in various markets. The candidate must be able to translate data into stories, and ultimately into tangible business deliverables in order to be successful in this role. The candidate must also be willing to work on similar tasks for other products (i.e. Treadmill).

RESPONSIBILITIES

  • Drive growth of the Peloton App and Digital Membership business in international markets by examining current membership data and insights to identify improvements and new opportunities within product and marketing plans and tactics.
  • Unlock local market insights to build localised app experiences through music, content, partnerships, product features and/or marketing communications. 
  • Use internal and external research specific to the fitness app space to inform current and future business plans for each Peloton geographic market. Be the expert on the competitive landscape within each geography.
  • Partner with the Media team to ensure the acquisition strategy is strategic and efficient for each existing and new market, with a consideration for local media channels and tactics that drive validity in the market. 
  • Partner with the Strategy, Consumer Insights, Product Analytics and Data Science teams on trial, member and upsell growth initiatives for international markets.
  • Work collaboratively with the international Commercial and Partnership team to build out App-focused strategies for membership growth. 

QUALIFICATIONS

  • 5+ years experience in relevant roles, MBA or relevant education preferred.
  • Experience as an operator in a subscription business and background in consulting.
  • A deep understanding of the digital and app landscape, with a focus on paid social and digital, and proven success working with media teams to drive performance.
  • Experience working with a global product organization. 
  • Strong quantitative and analytical skills with an ability to produce growth insights inclusive of  conversion, retention and upsell metrics.
  • Excellent organizational and communications skills. 
  • Successful ability to wear multiple hats - tactical planning, strategic execution, cross-functional relationship management, analytical and quantitative skills. 
  • Experience in multiple international markets an added benefit.
  • Professional language skills in both English and German

ABOUT PELOTON:

Peloton uses technology + design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime. We have reinvented the fitness industry by developing a first-of-its-kind subscription platform. Seamlessly combining hardware, software, and streaming technology, we create digital fitness and wellness content and products that Members love. In 2020 Peloton committed to becoming an antiracist organization with the launch of the Peloton Pledge. Learn more, here.

“Together We Go Far” means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. In order to be the best version of Peloton, we are deeply committed to building a diverse workforce and inclusive culture where all of our team members can be the best version of themselves. This work has no endpoint; it is the constant work of running an organization that strives to reach its full potential. As a first step in our commitment, we announced the Peloton Pledge to invest $100 million over the next four years to fight racial injustice and inequity in our world, and to promote health and wellbeing for all, from the inside out.

Peloton is an equal opportunity employer and committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you would like to request any accommodations from application through to interview, please email:  [email protected]


Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @onepeloton.com email address. 

If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email [email protected] before taking any further action in relation to the correspondence.


Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.

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What are Peloton Perks + Benefits

Peloton Benefits Overview

At Peloton, we do not subscribe to a one-size-fits-all approach - our workforce is diverse, so our benefits must be, too. Our goal is to enable our team members to be their best, most authentic selves while providing inclusive benefits to them and their families in the moments that matter most. Peloton is proud to offer comprehensive health care, mental health benefits, childcare solutions, generous paternal leave, equity packages, and more to all full time team members. In the United States, we are proud to have recently extended our medicinal benefits offering to portions of our part-time populations at certain threshold of hours. All team members are eligible for a referral bonus plan, pre-paid legal assistance, product & appear discounts, and complimentary access to the Peloton digital app.

Culture
Volunteer in local community
Peloton offers paid Volunteer Time Off to enable and empower our team members to volunteer for causes that positively impact their communities.
Partners with nonprofits
Peloton has donated funds to organizations across a variety of causes, inclusive of Hunger Relief Efforts, Civil Rights Groups, and more.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Remote work program
Peloton's remote work program allows Team Members to work from home on occasion, as needed for them.
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Diversity manifesto
Diversity employee resource groups
Peloton Employee Resources Groups are employee-led groups that foster a diverse and inclusive workplace aligned with Peloton's organizational mission, values, goals, business practices, & overall D&1
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Peloton employees can contribute up to $2750 annually to their FSA.
Disability insurance
Disability insurance covers 60% of annual salary up to $10000 monthly maximum payout.
Dental insurance
Peloton's dental plan covers up to $3000 of expenses.
Vision insurance
Health insurance
Peloton covers up to 90% of premiums for high deductible health plans.
Life insurance
Peloton's Life Insurance is equal to 2 times an employee's annual salary with a minimum coverage of $100,000.
Pet insurance
Pet insurance is a voluntary employee-paid benefit.
Wellness programs
Team workouts
Peloton team members have free access to the Peloton digital product and can take workouts anytime!
Mental health benefits
Peloton partners with Lyra to provide mental health benefits to all employees, with 25 free sessions per year.
Financial & Retirement
401(K)
In addition to benefits that provide security for you today, you can make saving for the future easy with a 401(k) plan that allows you to save a portion of your salary towards retirement.
401(K) matching
Peloton provides employees with a 401(K) matching plan managed by ADP. We match 100% of contributions up to 4% of an employee's annual gross pay.
Company equity
Employee stock purchase plan
Our Employee Stock Purchase Plan (ESPP) is an optional program that allows eligible team members to use payroll deductions to purchase Peloton stock twice a year at a discount.
Child Care & Parental Leave Benefits
Childcare benefits
Peloton partners with Bright Horizons and Urban Sitters for Backup child care assistance. Subsidized child care & family care.
Generous parental leave
Parental Leave is a Company-Paid benefit which will pay your salary following the birth, adoption, or placement of a child. Up to 18 weeks total.
Family medical leave
Peloton provides eligible team members with up to 12 weeks of unpaid, job-protected leave per year.
Adoption Assistance
Peloton reimburses for eligible adoption expenses and 18 week of paid leave.
Vacation & Time Off Benefits
Generous PTO
Hourly team members receive between 10 to 20 days per year of paid time off based on years of service.
Paid volunteer time
Peloton employees receive 16 hours per year of paid volunteer time.
Paid holidays
Paid sick days
Team Members receive 48 hours of sick time up front.
Office Perks
Commuter benefits
Peloton offers pre-tax commuter benefits for all employees for both Transit and Parking.
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Peloton hosts happy hours in our NYC Penthouse on occasion.
Recreational clubs
Relocation assistance
Peloton offers a comprehensive relocation policy for employees relocating.
Fitness stipend
Peloton is proud to offer all full-time team members an annual reimbursement of $500 for Wellness related events registration/sponsor fees.
Home-office stipend for remote employees
During these unprecedented times, Peloton offers remote employees the ability to reimburse purchases for their at-home office, not exceeding $500.
Onsite gym
Professional Development Benefits
Tuition reimbursement
Peloton has partnered with Gradifi to help pay down your student debt and pay for your children's future education.
Promote from within
Continuing education stipend
Peloton provides $5250 annually of financial assistance for certain education related expenses to foster & encourage the professional development of our team members.

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