Snap Inc.
We believe the camera presents the greatest opportunity to improve the way people live and communicate.
New York, NY
Hybrid

Product Marketing Manager, Creators

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Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.

The Product team uses creativity, insights, and operational excellence to steer our product vision across Snap Inc. This team of designers, scientists, product managers and product marketers work in a highly collaborative environment to build the products and experiences that bring our community together in new and special ways.

We’re looking for an experienced Product Marketing Manager to join our Product Marketing team, focused on the creator ecosystem. You will partner closely with our Product Management, Content and Partnerships teams to build and launch Creators driven products to help them build a successful business on Snapchat.

What you’ll do:

  • Conduct research and analysis to understand Creators’ needs, identify key market trends, and lead initiatives to capture growth opportunities

  • Bring products to content creators, be at ease in a fast moving and ambiguous environment, and showcase excellent problem solving and communication skills in order to drive impact across different teams

  • Use your market knowledge and analytical mindset to properly inform the roadmap, build global go to market strategies, and coordinate ongoing marketing efforts to grow awareness, understanding and adoption of Snapchat’s solutions for content creators

  • Be a recognized expert of the content ecosystem and collaborate with a group of Product Managers and Content & Partnership Managers to develop and execute global go to market strategies and plans, including product positioning, narrative, internal communications and marketing activations

  • Lead extensive market research to identify new opportunities through structured analysis, market trends, competitive benchmarking, quantitative & qualitative feedback, and influence our content and revenue product roadmap

  • Be a self starter team player who can lead, coordinate and drive successful alignment across wide cross-functional teams, including Marketing, Communications, Sales, Partnerships, Support, and Localization, with minimal guidance

  • Inspire and educate both internal and external teams on Snapchat’s creator products

  • Build frameworks and processes to structure conversations, create & socialize activation initiatives, and drive alignment at each level of the company, from peers to senior leadership

Knowledge, Skills & Abilities:

  • Knowledge of the digital content ecosystem dynamics and constraints, from the products and tools creators use to build an audience, to the ways they effectively monetize

  • Extensive go to market strategy & planning experience

  • Effective written and verbal communication

  • Self starter able to prioritize duties and work well on your own

  • Excellent interpersonal skills with a high attention to detail

  • Strategic mindset to bring complex and nuanced concepts into simple actionable tasks

Minimum qualifications:

  • Bachelor's in business, economics, finance or other related field or equivalent years of experience

  • 5+ years professional experience in product marketing, product management, internet technology, strategy consulting or other relevant digital marketing experience

Preferred qualifications:

  • Master's degree in business administration

  • Experience in the talent industry

  • Experience with fast paced work environments

  • Strong track record in launching products & drive global adoption with creators

 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. If you have a disability or special need that requires accommodation, please don’t be shy and contact us at [email protected].

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid maternity & paternity leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

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What are Snap Inc. Perks + Benefits

Snap Inc. Benefits Overview

At Snap, we empower and equip our team to make well being a priority and act on it. Our supportive health and wellness offerings are here to grow with you every step of the way.

Here are just a few of our benefits in more detail:

-Fully subsidized medical, dental, vision for you + spouse/domestic partners/dependents for full-time & part time (20+ hours) & interns
-Up to 16 weeks fully paid parental leave (up to 28 weeks birthing parents )
-Up to $40K adoption & fertility coverage / up to $80K surrogacy reimbursement
-1 month flexible, fully paid return to work program work
-120 hours of back-up care per year (US)
-6 weeks paid Family Caregiver leave & dedicated family care support through Wellthy
-25+ mental health sessions for you + dependents through Lyra
-For team members who need to travel for medical treatments that are banned in their state of residence, Snap will provide a travel benefit allowance that includes transportation and lodging of up to $10,000 for an individual seeking those services.
-401K matching
-Financial wellbeing through Northstar & legal support through RocketLawyer
-Mobile phone stipend

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
4-day work week
Our “default together” approach is an 80/20 model where we are asking team members to spend 80% of the time, on average, in the office, with the remaining 20% of the time spent remote.
Employee resource groups
Employee-led culture committees
Quarterly engagement surveys
Hybrid work model
Remote work program
Snap's Flexible Work policy offers most team members the choice to work virtually in a Snap operating location or in-person from a Snap office.
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity employee resource groups
Our Employee Resource Groups are created and led by members of the Snap Inc. family. They empower us to come together to celebrate a common cause, raise awareness, and encourage advocacy.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Employees can contribute to a Medical FSA to pay for eligible medical expenses, or a Dependent Care FSA to pay for eligible daycare expenses, with pre-tax dollars.
Disability insurance
Employees can take up to 16 weeks of short-term disability for 60% tax-free pay with benefits remaining active. Long-term disability is also available at 60% tax-free.
Dental insurance
We provide free dental coverage for employees and eligible dependents. In addition, the plans have an orthodontia benefit. Annual in-network cleanings and exams are covered at no cost.
Vision insurance
Snap provides a free vision plan for employees and eligible dependents. The plan includes a LASIK benefit and a $200 annual frame/contact lens allowance.
Health insurance
We provide free PPO and HSA plans to employees and their dependents with the option to buy-up to an enhanced PPO plan with lower co-pays. In CA, Kaiser HMO is another free medical plan option.
Life insurance
We provide Basic Life and AD&D insurance at 2x salary at no cost.
Wellness programs
Snap's wellness program, SnapFit, offers events, programs, education, and more that will help you stay fit across four pillars: Mind, Body, Money, and Health!
Team workouts
Mental health benefits
Transgender health care benefits
Financial & Retirement
401(K)
Snap offers a retirement savings plan that allows you to save for your retirement on a pre-tax and/or post-tax basis.
401(K) matching
Snap matches 100% up to 3% and 50% on your 4th and 5th contribution to both your pre-tax and/or Roth elective contributions and the match is immediately vested. We also offer the Mega Backdoor Roth.
Company equity
Snap offers compensation packages that allow you to share in Snap's long-term success!
Performance bonus
Child Care & Parental Leave Benefits
Childcare benefits
Snap provides back-up child care at a subsidized rate for up to 80 hours per year.
Generous parental leave
Non-birthing parents receive up to 16 weeks of full pay and birthing parents receive up to 26 weeks of full pay.
Family medical leave
Snap provides up to 6 weeks of full pay as part of our Family Caregiver Program.
Adoption Assistance
Snap will reimburse up to $40k towards any adoption expenses and $80k towards surrogacy expenses you incur and you are eligible for up to 16 weeks of full pay to bond with your new child.
Return-to-work program post parental leave
Fertility benefits
Adoption, surrogacy, infertility, and fertility preservation benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Generous time off and leave programs. In the US, this includes the following: Flexible vacation policy for exempt team members, Up to 3 weeks PTO for non-exempt, 12 paid holidays, 15 sick days
Paid volunteer time
Employees are allotted four hours of paid time off to volunteer at charities that align with the company’s philanthropic pillars: youth, education, and arts.
Paid holidays
Paid sick days
Snap provides 15 sick days per year if you're feeling under the weather.
Office Perks
Commuter benefits
Our Commuter Benefit allows you to use tax-free funds to pay for parking and public transportation — such as train, subway, bus, ferry, trolley, or vanpool — as part of your daily commute to work.
Company-sponsored outings
There are various social events to choose from, ranging from cultural, health & fitness, personal development, volunteering, arts & crafts, and more.
Free daily meals
Various offices have in office free lunch provided Monday - Friday.
Free snacks and drinks
All offices are stocked with free snacks, drinks, coffee, etc.
Some meals provided
Company-sponsored happy hours
Onsite office parking
Our headquarters offers parking if you decide to skip the Commuter Benefit.
Relocation assistance
Fitness stipend
Home-office stipend for remote employees
Onsite gym
Professional Development Benefits
Job training & conferences
Snap has a Learning & Development program that enables employees to continue honing their skills, and individual teams have budgets to send eligible employees to industry conferences, trainings, etc.
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours
Online course subscriptions available
Virtual coaching services

Additional Perks + Benefits

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