Product Marketing Manager
As a member of our Product team, the Product Marketing Manager (PMM) will be leading the story of our product and platform. This role will be the product evangelist and will play an integral role in organizing product launches. The PMM is the glue that binds our product strategy to the tactics we need to drive success, and to achieve results through our product and platform. An attention to detail and eye for quality are critical to success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. The ideal person is obsessed with tracking performance, and has the data to prove what’s working and what isn’t.
This is a highly cross-functional and strategical team that has strong partnerships with other teams on a global scale to conceive and execute a strategy that successfully takes our suite of products to market. The growing team is currently made of five different nationalities on two continents.
- You have the soul of a B2B Marketer with experience in product marketing, B2B software or Service platform
- You align with AB Tasty core values: customer satisfaction, agilitiy, team spirit, enthusiasm, kindness
- You breathe data & technology: you’re not afraid of web analytics tools like Google Analytics or other data tools
- You’re a good communicator: must be a strong speaker, comfortable in front of large, senior groups, and a solid writer. You have a strong grasp of written and verbal communication skills as there is a heavy amount of writing and presenting/selling ideas in this role
- You’re a Team Player with excellent people and management skills to interact with colleagues, cross-functional teams and third parties
- You’re able to craft content: design and copywriting knowledge is a plus as you will be expected to develop content and build product pages
- Comfortable with working in a fast-paced and dynamic environment
- Ability to legally work in the US (sponsorship not available)
What you'll do
- Create go-to-market plans, translating technical details and features into stories that resonate with customers and differentiates our product in the market.
- Orchestrate the successful execution of product launches, synchronizing launch calendars, presentations, timelines and documentation with Product Managers, Client, Marketing & Sales enablement teams.
- Craft standardized product materials, including appealing presentations, case studies, email campaigns, product videos, website copy, blog posts, and in-app messages and notifications.
- Be the market expert. You get out of the building, invest time to develop your expertise on users & buyers - and know how to crush competitors!
- Be a product expert. Always seek out opportunities to uplevel your product understanding and expertise.
- Evangelize customers and internal teams about our product features and their benefits with our Product Managers.
What we offer
- A driven, kind, and humble team that will welcome your input and support your growth
- Opportunities to collaborate with AB Tasty teammates globally
- Monthly local team eventsGenerous time off and holidays to recharge with loved ones
- Medical, Dental, & Vision insurance, beginning day one
- 401(k) + company matching
- 100% commuter reimbursement
- Competitive salary + bonus
Stay in Touch
This role not quiet match your skills, but you’re still interested in what we're doing? Stay In Touch and be one of the first to hear about future opportunities!
AB Tasty is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.