Product Marketing Manager

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About Us

Simon Data was founded in 2015 by a team of successful serial entrepreneurs. We are an enterprise customer data platform that empowers marketers to create personalized data-driven experiences for the customers. We’re scrappy problem solvers who believe in tackling big challenges with disruptive thinking and giving our customers the support they need to deliver great next-generation experiences at scale.

Simon Data is a data-first customer experience orchestration platform, designed to disrupt the marketing technology and marketing cloud category. Simon’s platform empowers businesses to use enterprise-scale data and machine learning to power customer communications across every channel. Our unique approach allows brands to develop one-to-one relationships with their customers without building a bespoke in-house data infrastructure.

At Simon, we firmly believe that business success starts and ends with people. We all do our best work when we are surrounded by other friendly top performers who want to succeed together. This attitude is core to our values. When you trust your team, invest in their development, and give them ownership, great things happen.

The Role

As a Product Marketing Manager at Simon Data, you will help others recognize the value our platform can bring to their organization. You will be responsible for communicating the value of our platform to current and prospective clients through materials that reflect the Simon Data brand and our unique position in the market.

In this role, your typical day might include participating in a conversation with our product managers to understand new product capabilities, crafting effective sales enablement materials, developing copy for a newsletter that highlights a new feature's value, and preparing a webinar to help clients understand standard methodologies for building a campaign.

This is the right fit for you if you love to own process from end-to-end, are a skilled communicator and creative problem solver, and adept at balancing multiple responsibilities! If this sounds like you, we would love to hear from you!

What You’ll Do

  • Lead go-to-market launch plans across the organization
  • Orchestrate the commercial release of features, updates, and new products, such as, developing the naming strategy, value proposition, messaging, packaging, and promotion
  • Work closely with partners on our Product, Sales, and Customer Success teams to understand our buyers, their challenges and use cases, their buying process and criteria etc. and transfer that knowledge back to the internal teams
  • Drive adoption of Simon Data products by supporting marketing programming that clearly articulates and differentiates our offering in the marketplace
  • Measure and optimize the buyer journey as it relates to product feature adoption and usage
  • Collaborate with members of our Marketing and Design teams to ensure quality execution of marketing/sales materials including pitch decks, case studies, sales sheets, white papers, and more
  • Define a path to delivery that includes identifying blockers, dependencies, and risk factors across engineering, design, and customer success
  • Develop materials that nurture thought leadership in the industry such as blog posts and conference presentations
  • Conduct win/loss interviews and perform ongoing analysis to determine the level of customer product adoption and provide feedback to the product team
  • Provide product education both internally and externally

Qualifications

  • 4+ years of professional work experience
  • 2+ years product marketing experience, preferably in the B2B / SaaS market
  • Bachelor’s degree in marketing, communications, or other related field
  • Excellent interpersonal skills. Be comfortable talking with customers, partners, and executives, both in-person and remote. Write clearly and succinctly. Listen well.
  • Firm understanding of the MarTech landscape
  • Proven ability to understand and highlight a product's value and position it appropriately to an audience
  • Strong analytical skills and a data centric mentality
  • Demonstrate strong project management skills
  • Exhibit initiative, efficient multi-tasking, and creativity in work products

Visa sponsorship for this role is currently not available.

Diversity

We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status.

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Location

Our office is in the heart of SoHo, which is known for its upscale boutiques, artists, and cast-iron architecture.

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