Product Marketing Manager

| Hybrid
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We create a safe space for communities to thrive.

OpenWeb (formerly Spot.IM) is on a mission to increase the quality of conversations online. We build technologies that create thriving and engaged communities, reduce toxicity, and increase safety - improving the quality of civil discourse and supporting independent journalism. Today, OpenWeb works with more than 900 top-tier publishers (including News Corp, Verizon Media, CBS, Fox News, Hearst, Refinery 29 and more) and hosts 100 million monthly active users.

Founded in 2012, OpenWeb has over 100 employees between New York City and Tel Aviv. We are backed by world-class investors including Insight Partners, Index Ventures, AltaIR Capital, ScaleUp, and Norma Investments. Together, we are empowering individuals to take action, and demand more from one another. We’re crafting technology that naturally brings people together and fosters healthy discussion—so they have more dinner-table talks and less shouting matches online. It starts with us. Let’s take the web back from the trolls - together. Are you in?

About the role:

Reporting to the Director, Product Marketing, the Product Marketing Manager is responsible for supporting the go-to-market strategy and execution, streamlining internal release processes and collaborating to tailor messaging, packaging, and delivery of the solutions to market. You will support the product commercialization process, working closely with cross-functional teams such as Product, Engineering, Business Marketing, Business Development and Partner Success teams. You will work with product managers to improve the product offering based on the results and feedback from the marketing and sales channels. Collaboration is crucial to your success in this role as you will work across different teams. This is a core role at the heart of all operations at the company.

Responsibilities:

  • Own the go-to-market product roadmap, strategy and execution of Publisher product launches
  • Develop value proposition and messaging frameworks, and drive articulation of product portfolio positioning aligned to OpenWeb's key goals
  • Work closely with Product Managers to identify needs and sharpen product offerings based on competitive landscape and feedback from customers
  • Collaborate with teams to create compelling sales and marketing collateral as well as messaging and internal/external communications to drive adoption/conversion
  • Build training materials and conduct sales enablement trainings for key product launches 
  • Collaborate with Marketing to produce data-driven market stories, case studies, product guides and execute/participate in webinars that support the business objectives

Qualifications:

  • 3+ years of product marketing experience at an ad tech company, brand, and/or social platforms
  • Experience building and executing marketing and go-to-market plans
  • Superb communication skills, verbal and written and presentation skills
  • Strong analytical skills and a data-driven mindset
  • Ability to influence and motivate colleagues across cross-functional teams and in a highly matrixed environment
  • Team player, contributor and cheerleader
  • Master multitasker
  • BA/BS degree preferred, MBA or advanced degree a plus

The OpenWeb Culture: We offer a dynamic and unconventional work environment that spans from NYC to Tel Aviv, bringing together a diverse group of world class and high-caliber techies, wordsmiths, entrepreneurs, and creative thinkers. We empower every individual across our global team to be a catalyst for change and strive to create a work environment where you can have the utmost autonomy over your role and projects, from start to finish.  If you want to join an innovative tech company where you can challenge yourself, have the freedom to own your work, and make a lasting impact, then you have a spot within our growing community!

OpenWeb is committed to building diverse teams and upholding an equal employment workplace that is free from discrimination. We hire amazing individuals regardless of their race, color, ancestry, religion, sex, gender identity, national origin, sexual orientation, age, citizenship, marital status, pregnancy, medical conditions, genetic information, disability, or Veteran status.

Build your skills with us as you build a better web for everyone. Join us!

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Location

OpenWeb is located in the heart of SoHo. There’s plenty of great spots to grab lunch and coffee. It’s also a short walk from multiple subway lines.

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