Product Marketing Manager

| Greater NYC Area
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The Product Marketing Manager is responsible for product commercialization efforts to ensure the successful launch and competitive positioning of IAS’s products globally. You will collaborate with cross-functional teams including, but not limited to Sales/Business Development, Business Operations, Product, Sales, Customer, and Marketing teams, to drive commercial success through data-driven analysis and marketplace intelligence, customer-centric messaging, and creative problem-solving.

What you’ll get to do:

  • Product Commercialization
    • Develop go-to-market plan and lead cross-functional and distributed teams to bring products to market
    • Become a subject matter expert on IAS’s solutions and partnerships to develop campaigns to generate demand and drive product adoption
    • Define buyer personas, their pain points, buying process, and criteria, and transfer knowledge to Product and Sales
    • Develop compelling messaging and positioning for products that translate to one-sheets, decks, and email communications
    • Partner with broader marketing, product, sales, and customer teams to analyze market feedback and competitive intelligence globally to:
      • Keep IAS up-to-date with market trends and keep us ahead of the competition
      • Feed roadmap prioritization process
      • Identify monetization opportunities
  • Sales Enablement and Revenue Support
    • Drive revenue by building simple and differentiated sales narrative tied to IAS’s value proposition and target market segments
    • Collaborate with Demand Generation, Content Strategy, and Comms teams to create compelling thought leadership content and sales collateral to drive product adoption and conversion
    • Work with Sales Learning and Development team on training strategy to support
    • Key stakeholder and contributor to cross-functional product task forces, discussing short and long-term product strategy

What you’ll need:

  • 3-5+ years' product marketing experience in advertising technology/media
  • Experience building and executing marketing and go-to-market plans and campaigns

  • Excellent storyteller; knowledge of how to build a story and produce great content

  • Strong technical/product acumen, able to translate complicated concepts and capabilities in a simple, clear, and concise manner

  • Strong analytical skills and a data-driven mindset

  • Superb communication skills, verbal and written, naturally curious, asks great questions

  • Ability to influence and motivate colleagues across a distributed and cross-functional team setup

  • Recognized self-starter, who takes initiative, capable of flourishing in fast-paced and dynamic environment

  • BA/BS degree required, MBA or advanced degree a plus

IAS strives to maintain a COVID-free workplace.  To that end, being fully vaccinated is a condition of employment for all new IAS hires, to the fullest extent permitted by applicable law.  IAS makes reasonable accommodations for qualified applicants with disabilities, sincerely held religious beliefs, or other conditions protected by applicable law. 

About Integral Ad Science

Integral Ad Science (IAS) is a global leader in digital ad verification, ensuring that ads are viewable by real people in safe and suitable environments. IAS’s mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. IAS is part of the Vista Equity Partners portfolio of companies. For more information, visit integralads.com.

Equal Opportunity Employer:

IAS is an equal opportunity employer, committed to our diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply.

California Applicant Pre-Collection Notice:

We collect personal information (PI) from you in connection with your application for employment or engagement with IAS, including the following categories of PI: identifiers, personal records, commercial information, professional or employment or engagement information, non-public education records, and inferences drawn from your PI. We collect your PI for our purposes, including performing services and operations related to your potential employment or engagement. For additional details or if you have questions, contact us at [email protected]

To learn more about us, please visit http://integralads.com/ and https://muse.cm/2t8eGlN

Attention agency/3rd party recruiters: IAS does not accept any unsolicited resumes or candidate profiles. If you are interested in becoming an IAS recruiting partner, please send an email introducing your company to [email protected] We will get back to you if there's interest in a partnership.


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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • Twitter BootstrapLibraries
    • AngularJSFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • CassandraDatabases
    • HBaseDatabases
    • HiveDatabases
    • MemcachedDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • RedisDatabases
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • Aha!Management
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • WordpressCMS
    • InsightlyCRM
    • SalesforceCRM
    • Campaign MonitorEmail
    • MailChimpEmail
    • MarketoLead Gen

Location

IAS is based in the West Village, a quiet neighborhood with charming, iconic New York vibes just steps away from the Hudson River.

An Insider's view of Integral Ad Science

How would you describe the company’s work-life balance?

What I love about working at IAS is that everyone gives 100% at work, but everyone also respects that our lives outside work are important as well. The work-life balance at IAS is an important part of the company culture -- management recognizes that for employees to do their best work, we need the time to recharge and relax as well.

Anna

Global Agency Lead

How do you collaborate with other teams in the company?

Right from the beginning, I get everyone involved. I establish a space where we can get to know each other and our specific goals, and I keep people aware and engaged through transparent communication, clear timelines, & consistent check-ins. Ultimately, I see each project as an opportunity to foster a collaborative cross-functional culture at IAS.

Farhana

Lead UX Researcher

What makes someone successful on your team?

Possessing both the desire to grok how complex things work and the diligence to pursue that trail of understanding are the key attributes I see in individuals who do really well on my team.

Amy

Vice President, CTV Strategy

How do your team's ideas influence the company's direction?

Data scientists are part of every step of the innovation cycle: we discuss needs with the product and leadership teams, we explore unknown data patterns, we prototype new solutions, and work with engineering in putting these new solutions in production.

Mattia

Data Science Senior Manager

How do you make yourself accessible to the rest of the team?

It's more important than ever to have open channels of communication. We hold weekly virtual town halls where we keep everyone updated on important company news, but more importantly, open our leadership team up for questions. We have several open Slack channels where the team can ask about anything - from my US Open picks to our latest policies.

Lisa

Chief Executive Officer

What are Integral Ad Science Perks + Benefits

Integral Ad Science Benefits Overview

We want our employees to stay happy, healthy, and inspired. At IAS, we offer unlimited PTO, comprehensive health insurance, employer 401k match, and much more - from an employee volunteer program to happy hours and snacks in the office.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes ___.Our mentorship is part of our Manager Program and Internship Program.
Time allotted for learning
Online course subscriptions available
Customized development tracks
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