Product Marketing Manager

| Greater NYC Area
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Who We Are

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

Our Values

If this sounds like you, you’ll fit right in.

Justworks is looking for a seasoned Product Marketing Manager, with experience in customer lifecycle marketing, to support our Benefits team. In this role, you’ll have the opportunity to directly impact and support the health and wellbeing of Justworks customers by making it easier for them to understand and use their employer-sponsored benefits. 

We’re looking for a passionate marketer who enjoys identifying new and exciting ways to educate, engage, and delight customers and excels at breaking down complex topics, like navigating the healthcare system, into simple, easy-to-understand terms.

In this role, you’ll be responsible for driving customer engagement initiatives and campaigns to educate our customers and drive ongoing adoption of Justworks’ suite of benefits and perks. You’ll lead and execute on engaging marketing campaigns designed to provide differentiated value to our members throughout their lifecycle. You’ll also support the broader Benefits Product Marketing team in launching new features and benefits, driving marketing activities for annual benefits milestones (like open enrollment), and managing day-to-day benefits and partner marketing.

In addition to the broader Product Marketing team, this role will work closely with the Benefits Product team, as well as Marketing, Customer Success, Benefits Operations, and Sales Enablement teams.

 What You Will Do
  • Own and execute on an engagement strategy that enhances the value of Justworks’ overall benefits offering and drives awareness and adoption of key benefits across the customer lifecycle
  • Measure and monitor the impact of engagement strategies against benefits adoption KPIs
  • Develop and own the end-to-end execution of online and offline marketing initiatives that delight and provide differentiated value for our customers
  • Map the customer benefits journey across different end user groups and help create user personas to identify high-impact engagement opportunities 
  • Work with the broader Benefits Product Marketing team to uncover and leverage customer insights, points of differentiation, and key messaging themes into broader customer marketing campaigns
  • Find creative ways to educate customers and demystify complex employee benefit topics like choosing the right health insurance plan, navigating the healthcare system, and managing personal finances
  • Work with Justworks’ benefit partners on joint marketing opportunities to drive adoption of partner benefits and increase the stickiness of Justworks’ benefits offering
  • Own the execution of programs and marketing initiatives to support annual benefits milestones (open enrollment, benefits renewals, etc.)
  • Support the broader Benefits Product Marketing team on the launch of new benefit features, partners, or offerings
  • Analyze and measure the success of marketing initiatives, leveraging insights to influence future customer engagement strategy and product decisions
  • Help develop value-based messaging and positioning for new features or benefits, ensuring that messaging is consistent across channels. Work with Customer Success and Sales team to ensure training, collateral, and other resources are up-to-date and on message

Qualifications
  • Minimum of 4 years product marketing or lifecycle/engagement marketing experience, preferably for tech/software products
  • Excellent oral and written communication skills; experience crafting engaging marketing content
  • Experience owning, executing, and measuring end-to-end marketing campaigns across multiple channels
  • Strong analytical skill set with a proven track record of using data and insights to drive decision-making and measurable results
  • Demonstrated ability to lead cross-functional projects, juggling competing priorities, stakeholders, and tasks as needed
  • Ability to ramp up on complex domains (ex: health insurance) quickly  
  • Proficient to advanced knowledge of email marketing tools (ex: Pardot, Marketo)
 Bonus points
  • Experience working in the employee benefits or healthcare space
  • B2B2C marketing experience 
  • Proficiency in SQL
Diversity At Justworks

Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.

We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, veteran status, or any other legally protected status. 

Our DEI Commitment

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • RubyLanguages
    • Ruby on RailsFrameworks
    • MySQLDatabases
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • TrelloManagement
    • SalesforceCRM

Location

All positions are based at Justworks’ new headquarters at 55 Water Street, located in downtown NYC overlooking the East River and Brooklyn Bridge.

What are Justworks Perks + Benefits

Justworks Benefits Overview

People are our most prized asset. We do hard work, and we’ll always work hard to take care of you.

Culture
Volunteer in local community
Whether it's through Justworks-sponsored initiatives or in pursuit of a cause that matters to you, get paid while you're giving back. All Justworks’ employees get up to five fully-paid volunteer day
Partners with Nonprofits
Through Partnerworks, our team provides learning and development, recruitment, and networking opportunities to groups that are typically underrepresented in our industry.
Friends outside of work
Get to know your colleagues and make new friends during outings to local NYC events, our annual summer camp retreat, and monthly random lunches.
Eat lunch together
Monthly random lunches help us all take some time out to meet people from across the company.
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Justworks’ dedicated program manager for Diversity and Inclusion (D+I) oversees the company’s formal practices and policies.
Unconscious bias training
Diversity manifesto
At Justworks, we believe it takes diversity of identity, culture, and life experience to create a world in which starting, running, and joining a growing business is an accessible option for all.
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Justworks employees can contribute up to $2,500 annually to their FSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
We offer weekly onsite yoga and meditation classes.
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Parking
Pet Friendly
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
Online course subscriptions available
Paid industry certifications

Additional Perks + Benefits

Enjoy access to top-notch medical, dental, and vision insurance with the options you need to feel secure and take care of yourself, your way. Justworks offers plans with 100% covered premiums for individuals and 90%+ covered premiums for families.

Taking care of yourself doesn't end with having good health insurance, especially when it comes to dealing with stress or issues in your life outside of work. Get free access to Talkspace, the leader in anonymous, accessible, and professional online therapy. Plus, with Health Advocate, you’ll have legal, financial, and medical bill resources at the ready.

We carefully vet the benefits and perks we offer in Justworks. That means you get access to all the same great options as our customers, plus everything that’s still in beta — all while helping to make our product even better.

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