Product Marketing Specialist, Bike at Peloton

| Greater NYC Area
Sorry, this job was removed at 7:07 a.m. (EST) on Wednesday, May 5, 2021
Find out who's hiring in NYC.
See all Product jobs in NYC
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

THE ROLE 

The Product Marketing Specialist will focus on planning and executing integrated product marketing campaigns for the Peloton Bike portfolio. Primary responsibilities will include developing, executing and supporting strategic go-to-market initiatives for seasonal campaigns, hardware and software launches. 

This role will work closely with global cross-functional stakeholders across Product, Membership, Media, Analytics, Creative, Retail, Communications, Content, etc. to ensure campaign integration across the full consumer journey and various countries. This role is highly strategic and creative; it requires someone who can leverage member insights, brand insights, and product data to build an innovative product strategy and bring it to life through creative messaging and tactics. 

The ideal candidate is a collaborative, strategic, creative and analytical thinker who is a strong team player (no job is too small or too large), has an outstanding work ethic, excellent analytical and creative storytelling skills, and is willing to take on additional responsibilities as necessary. 

RESPONSIBILITIES 

  • Drive growth of the Peloton Bike business by examining the performance of each touchpoint across the entire consumer journey to identify key marketing and product levers that will unlock incremental improvements to acquire & retain Members. 
  • Partner with key cross-functional leads to pair consumer insights with the brand and business goals to inform the development of strategic integrated marketing programs such as product awareness, software feature launches or seasonal campaigns. 
  • Lead cross-functional marketing programs starting with strategy and insights, to planning and execution, through to optimization and retro. 
  • Work closely with Consumer Insights, Corporate Strategy and Analytics teams to leverage research to identify new programs to drive business growth or optimizations of existing marketing programs. 
  • Use data to deeply understand the user needs and infuse them into the product strategy and design to create an integrated go-to-market strategy. 
  • Partner with Regional Marketing Leads to translate global plans into local relevant executions 
  • Work closely with our in-house creative team and creative agency partners to bring to life compelling and effective communications. 

QUALIFICATIONS 

  • 2+ years of experience in a related role. 
  • Bachelor’s Degree required. 
  • Experience working in a Product Marketing environment and developing best-in-class marketing programs for world-class brands. 
  • Deeply strategic and analytical, as well as creative.  
  • Ability to wear multiple hats - tactical planning, strategic execution, cross-functional relationship management, analytical and quant skills. 
  • Excels in cross-functional planning and execution. 
  • Forward-thinking, curious, extremely organized, and detail-oriented. 
  • Thrives in a highly collaborative, fast-paced environment.

ABOUT PELOTON:

Peloton uses technology + design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime. We have reinvented the fitness industry by developing a first-of-its-kind subscription platform. Seamlessly combining hardware, software, and streaming technology, we create digital fitness and wellness content and products that Members love. In 2020 Peloton committed to becoming an antiracist organization with the launch of the Peloton Pledge. Learn more, here.

“Together We Go Far” means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. In order to be the best version of Peloton, we are deeply committed to building a diverse workforce and inclusive culture where all of our team members can be the best version of themselves. This work has no endpoint; it is the constant work of running an organization that strives to reach its full potential. As a first step in our commitment, we announced the Peloton Pledge to invest $100 million over the next four years to fight racial injustice and inequity in our world, and to promote health and wellbeing for all, from the inside out.

Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • PythonLanguages
    • React NativeLanguages
    • ReactLibraries
    • ReduxLibraries
    • HadoopFrameworks
    • SparkFrameworks
    • CassandraDatabases
    • HiveDatabases
    • MariaDBDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • LookerAnalytics
    • TableauAnalytics
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • SolidWorksDesign
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • DrupalCMS
    • WordpressCMS
    • SalesforceCRM

Location

In the heart of Chelsea, and not too far from our studios, the Peloton office is in a very easy location to get to from anywhere in the city!

What are Peloton Perks + Benefits

Peloton Benefits Overview

At Peloton, we do not subscribe to a one-size-fits-all approach - our workforce is diverse, so our benefits must be, too. Our goal is to enable our team members to be their best, most authentic selves while providing inclusive benefits to them and their families in the moments that matter most. Peloton is proud to offer comprehensive health care, mental health benefits, childcare solutions, generous paternal leave, equity packages, and more to all full time team members. In the United States, we are proud to have recently extended our medicinal benefits offering to portions of our part-time populations at certain threshold of hours. All team members are eligible for a referral bonus plan, pre-paid legal assistance, product & appear discounts, and complimentary access to the Peloton digital app.

Culture
Volunteer in local community
Peloton offers paid Volunteer Time Off to enable and empower our team members to volunteer for causes that positively impact their communities.
Partners with Nonprofits
Peloton has donated funds to organizations across a variety of causes, inclusive of Hunger Relief Efforts, Civil Rights Groups, and more.
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Diversity manifesto
Diversity Employee Resource Groups
Peloton Employee Resources Groups are employee-led groups that foster a diverse and inclusive workplace aligned with Peloton's organizational mission, values, goals, business practices, & overall D&1
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Peloton employees can contribute up to $2750 annually to their FSA.
Disability Insurance
Disability insurance covers 60% of annual salary up to $10000 monthly maximum payout.
Dental Benefits
Peloton's dental plan covers up to $3000 of expenses.
Vision Benefits
Health Insurance Benefits
Peloton covers up to 90% of premiums for high deductible health plans.
Life Insurance
Peloton's Life Insurance is equal to 2 times an employee's annual salary with a minimum coverage of $100,000.
Pet Insurance
Pet insurance is a voluntary employee-paid benefit.
Wellness Programs
Onsite Gym
Team workouts
Peloton team members have free access to the Peloton digital product and can take workouts anytime!
Mental Health Benefits
Peloton partners with Lyra to provide mental health benefits to all employees, with 25 free sessions per year.
Retirement & Stock Options Benefits
401(K)
In addition to benefits that provide security for you today, you can make saving for the future easy with a 401(k) plan that allows you to save a portion of your salary towards retirement.
401(K) Matching
Peloton provides employees with a 401(K) matching plan managed by ADP. We match 100% of contributions up to 4% of an employee's annual gross pay.
Company Equity
Employee Stock Purchase Plan
Our Employee Stock Purchase Plan (ESPP) is an optional program that allows eligible team members to use payroll deductions to purchase Peloton stock twice a year at a discount.
Child Care & Parental Leave Benefits
Child Care Benefits
Peloton partners with Bright Horizons and Urban Sitters for Backup child care assistance. Subsidized child care & family care.
Generous Parental Leave
Parental Leave is a Company-Paid benefit which will pay your salary following the birth, adoption, or placement of a child. Up to 18 weeks total.
Remote Work Program
Peloton's remote work program allows Team Members to work from home on occasion, as needed for them.
Family Medical Leave
Peloton provides eligible team members with up to 12 weeks of unpaid, job-protected leave per year.
Adoption Assistance
Peloton reimburses for eligible adoption expenses and 18 week of paid leave.
Vacation & Time Off Benefits
Generous PTO
Hourly team members receive between 10 to 20 days per year of paid time off based on years of service.
Paid Volunteer Time
Peloton employees receive 16 hours per year of paid volunteer time.
Paid Holidays
Paid Sick Days
Team Members receive 48 hours of sick time up front.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Peloton offers pre-tax commuter benefits for all employees for both Transit and Parking.
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Peloton hosts happy hours in our NYC Penthouse on occasion.
Recreational Clubs
Relocation Assistance
Peloton offers a comprehensive relocation policy for employees relocating.
Fitness Subsidies
Peloton is proud to offer all full-time team members an annual reimbursement of $500 for Wellness related events registration/sponsor fees.
Home Office Stipend for Remote Employees
During these unprecedented times, Peloton offers remote employees the ability to reimburse purchases for their at-home office, not exceeding $500.
Professional Development Benefits
Tuition Reimbursement
Peloton has partnered with Gradifi to help pay down your student debt and pay for your children's future education.
Diversity Program
Promote from within
Continuing Education stipend
Peloton provides $5250 annually of financial assistance for certain education related expenses to foster & encourage the professional development of our team members.
More Jobs at Peloton273 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
HR + Recruiting
Internships
Legal
Marketing
Operations
Product
Project Mgmt
Sales
Content
Data + Analytics
new
New York
Developer
new
New York
Data + Analytics
new
New York
Developer
new
New York
Design + UX
new
New York
Project Mgmt
new
New York
Operations
new
New York
Project Mgmt
new
New York
Operations
new
New York
Developer
new
New York
Data + Analytics
new
New York
Marketing
new
New York
Data + Analytics
new
New York
Operations
new
New York
Operations
new
New York
Operations
new
New York
Operations
new
New York
Operations
new
New York
Marketing
new
New York
Developer
new
New York
Operations
new
New York
Project Mgmt
new
New York
Data + Analytics
new
New York
Content
new
New York
Data + Analytics
new
Remote
Operations
new
New York
HR + Recruiting
new
New York
Developer
new
New York
Data + Analytics
new
New York
Design + UX
new
New York
Operations
new
New York
HR + Recruiting
new
New York
Operations
new
New York
HR + Recruiting
new
Remote
Operations
new
New York
Developer
new
New York
Data + Analytics
new
New York
Operations
new
New York
Operations
new
New York
HR + Recruiting
new
New York
Developer
new
New York
Design + UX
new
New York
Project Mgmt
new
New York
Data + Analytics
new
New York
Developer
new
New York
Project Mgmt
new
New York
Operations
new
New York
Operations
new
New York
HR + Recruiting
new
New York
Design + UX
new
New York
Finance
new
New York
Product
new
New York
Data + Analytics
new
New York
HR + Recruiting
new
New York
Product
new
New York
Developer
new
New York
Sales
new
New York
Data + Analytics
new
New York
Data + Analytics
new
New York
Project Mgmt
new
New York
Content
new
New York
Project Mgmt
new
New York
Operations
new
New York
Marketing
new
New York
Developer
new
New York
Operations
new
New York
Developer
new
New York
Design + UX
new
New York
Product
new
New York
Developer
new
New York
Developer
new
New York
Operations
new
New York
Developer
new
New York
Marketing
new
New York
Product
new
New York
Product
new
New York
Developer
new
New York
Developer
new
New York
Developer
new
New York
Data + Analytics
new
New York
HR + Recruiting
new
New York
Operations
new
New York
Operations
new
New York
Product
new
New York
Operations
new
New York
Operations
new
New York
Design + UX
new
New York
Content
new
New York
Internships
new
New York
Data + Analytics
new
New York
Developer
new
New York
Developer
new
New York
Finance
new
New York
Design + UX
new
New York
Developer
new
New York
Operations
new
New York
Developer
new
New York
Developer
new
New York
Data + Analytics
new
New York
Developer
new
New York
Product
new
New York
Operations
new
New York
Developer
new
New York
Data + Analytics
new
New York
Project Mgmt
new
New York
Product
new
New York
Operations
new
New York
Data + Analytics
new
New York
Data + Analytics
new
New York
Operations
new
New York
Operations
new
New York
Developer
new
New York
Data + Analytics
new
New York
Developer
new
New York
Developer
new
Remote
Content
new
New York
Developer
new
New York
HR + Recruiting
new
New York
Developer
new
New York
Operations
new
New York
Developer
new
New York
Design + UX
new
New York
Developer
new
New York
Developer
new
New York
Data + Analytics
new
New York
Developer
new
New York
Developer
new
New York
Project Mgmt
new
New York
Developer
new
New York
Project Mgmt
new
New York
Content
new
New York
HR + Recruiting
new
New York
Operations
new
New York
Data + Analytics
new
New York
Data + Analytics
new
New York
Developer
new
New York
Developer
new
New York
Developer
new
New York
Data + Analytics
new
New York
Data + Analytics
new
New York
Operations
new
Remote
Data + Analytics
new
New York
Developer
new
New York
Content
new
New York
Finance
new
New York
Developer
new
New York
Developer
new
New York
Developer
new
New York
Project Mgmt
new
New York
Developer
new
New York
Finance
new
New York
Developer
new
New York
Developer
new
New York
Data + Analytics
new
New York
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Peloton's full profileSee more Peloton jobs