Senior Product Manager, Digital Content, Growth & Engagement

| Greater NYC Area | Hybrid
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WHO WE ARE 

Kinship is here to help everyone pet parent like a pro. We’re a data-driven collective, building the future of pet care with interconnected solutions that reimagine every experience across the pet parent journey. We combine insights, products, and services to help people be the best pet parents they can be, and ultimately create a better world for pets. That includes our world-leading  WISDOM PANEL™ genetic health screening and DNA testing for dogs, the award-winning WHISTLE™ GPS dog tracker and health monitor, Pet Insight Project, our ground-breaking science team that uses AI to turn billions of data points into actionable insights, and our partnerships like the LEAP VENTURE STUDIO accelerator that supports innovators and start-ups, allowing Kinship to bring new solutions to pet parents.

Kinship is a business division of Mars Petcare, the global leader in pet health, nutrition, and services, and dedicated to one purpose: A Better World for Pets. Learn more at www.kinship.co.

OUR PRODUCT TEAM

The Product Team at Kinship is at the forefront of digital services and platforms for millennial pet parents. We’re product managers, designers, and researchers driving true innovation in the pet world through the development of platforms that benefit consumers and their pets. We’re an experienced team backed by a global leader and focused on the future of pet care. Our team is a go-getting, dedicated group committed to bringing everyone closer to their pet and making that experience about ease and joy.

HOW YOU’LL HELP EVERYONE PET PARENT LIKE A PRO

  • Grow a newly incubated product that supports the pet parenting journey, with a focus on building and improving features driving growth (membership) and engagement (return visits)
  • Work hands-on with a cross-functional squad of Engineering, Design and Growth team members to continue to deliver industry-leading experiences
  • Gather user input as well as internal stakeholder requirements and create engineering-ready detailed specifications, user stories, and QA requirements while operating in a fast-paced, start-up environment
  • Partner closely with Design on wireframes, visuals, and UX to ensure we’re creating an experience that both inspires pet parents and represents stakeholder requirements with the primary intent of growing and retaining our user base
  • Support an agile scrum team by documenting and prioritizing a ticket backlog, identifying blockers, forecasting timelines, and planning releases
  • Work with our Research team on qualitative and quantitative consumer data to create a customer-centric optimized product to become the dominant player in the space
  • Define KPIs for product launches and be fully accountable for accurate metrics collection from day 1 of the feature and beyond
  • Align and collaborate with product team peers who share resources or platform responsibilities to create products that can derive from common platforms to deliver a variety of engaging experiences for pet parents
  • Strike the right balance between efficiency and quality with an intuitive understanding of feature scope as it relates to resources and timelines
  • Roll-up sleeves on QA or anything else that ensures project delivery and success

REQUIREMENTS:

  • At least 3-4+ years of experience as a product manager at a digital media, lifestyle, or content hybrid (e.g. content-to-commerce) company
  • Experience creating detailed requirements, producing wireframes, leading prototype development and developing user stories
  • Strong familiarity with at least one major Agile methodology (scrum, kanban, agifall, etc)
  • Excellent skills from problem-solving to communication and presentation
  • Demonstrable success in converting passive browsers into registered users and retaining them over time using innovative and best-in-class techniques 
  • High comfort with analytics and distilling product performance data into trends and actions
  • Direct experience with Jira and related project management tools to plan and manage epics, tickets, and Gantt charts
  • Self-starter drive to consistently get us to clarity and delivery while maintaining strong, positive relationships with engineering
  • A proven track-record of successfully working in a fast-paced environment with resilience to evolving priorities and navigating with grace and flexibility
  • Pet lovers who think about how to improve the lives of their furry friends and their loving parents are very welcome

#LI-KD1

JOIN OUR PROS!

  • Unique opportunities for a customizable career within pet care
  • A super collaborative, flat work environment with direct access to our senior leadership team
  • Work from the hottest cities across the world
  • Dog-friendly workplaces 
  • Medical, dental, vision, 401k match, and pet benefits for you and your family
  • Unlimited paid time off 
  • Flexible work opportunities 
  • Parental leave for the birth or adoption of your new human child (and fur baby)
  • Discounts on pet products, services, nutrition and veterinary wellness plans
  • Welcome kits with pet merch & Kinship swag
  • An extensive onboarding program with a chance to meet all of our leaders across Kinship
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Location

Our New York City office is conveniently located right off the 28th street 6 train station bustling with fantastic cafes, restaurants, and bars. A few blocks away is gorgeous Madison Square Park where you can pick up SweetGreen nearby and have lunch with a view.

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