Senior/Group Product Marketing Manager: Data Quality

| Greater NYC Area | Remote
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mParticle is looking for a seasoned product marketer to lead go-to-market (GTM) for our Data Quality product line. In this role, you will work across the product lifecycle to obtain a deep understanding of the target buyer and their needs and then execute on a strategy to commercialize and effectively market the product’s capabilities and benefits.

 

We’re looking for ambitious, self-starters who want to accelerate their career growth in a dynamic, fast-paced environment. As the PMM responsible for a particular product line, you will have full ownership over all things related to go-to-market, including: pricing and packaging, messaging formulation and validation, field enablement, and content and collateral.

 

Responsibilities

  • Own all things go-to-market (GTM) for mParticle’s Data Quality product line. Gather and distill feedback from clients and partners and identify new market opportunities, serving as the voice of the customer to our Product and Engineering teams.
  • Lead the conception, design, and optimization of marketing strategies and campaigns that drive adoption of, and engagement with, new and existing products and features; accountable for driving product growth and adoption.
  • Produce and maintain sales pitch decks, webinars, white papers, data sheets, blog posts, web content, and other collateral to support the GTM strategy of your product line.
  • Collaborate with our enablement team to produce training and education content to arm our sales, marketing, and customer success teams with key messages.
  • Develop deep knowledge about our Data Quality product capabilities, and clearly communicate how our offering differentiates against competitors’ similar products.

 

 Desired Experience

  • Bachelor's degree 
  • 5+ years of experience in product management, product marketing, or sales engineering, working with B2B software. Specific experience in data infrastructure, integrations, and analytics software a plus.
  • A proven track record of creating and executing go-to-market plans that translate into measurable demand generation and/or product adoption results.
  • Significant experience with the product feedback loop process, including capturing product feedback from customers and summarizing usage trends to inform product decisions.
  • Demonstrated experience in developing product marketing content, sales enablement training and tools, and deep competitive intelligence assets.
  • Excellent written and oral communication skills. Experience in public speaking a plus.
  • Drive and lead multiple projects through to completion, with an eye to prioritization. 
  • Proven track record in performing well in a fast-paced environment where change is a constant and organizational skills to manage multiple projects with tight deadlines effectively. Startup experience is a plus.

About mParticle

Founded in 2013, mParticle is the leading customer data platform that unlocks the full power of data for businesses. The company empowers brands to accelerate their growth strategy to keep pace with their customers by providing the most advanced data platform for web and apps across all devices in the marketplace. A trusted partner among renowned brands such as NBC Universal, Spotify and Airbnb among many others, the mParticle platform has grown to manage over 1 billion mobile users each month, capturing over $5 billion in e-commerce transactions and processes over 250 billion API calls. Recognized as one of Crain’s 100 Best Places to Work three years in a row and named to Gartner’s “Cool Vendors in Mobile App Development” list, mParticle has 100+ employees and is headquartered in New York City with offices in San Francisco, Seattle, Florida, and London.

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Location

257 Park Avenue South, New York , NY 10010

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