Sr. Director, Product Management at Signpost

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Sr. Director of Product Management

The Sr. Director of Product Management at Signpost  will ensure product strategy, market research, user testing, and overall execution operates at the highest standards. This role will be responsible for delivering a high-performing, Product Management practice with a best-in-class approach. The execution of essential products and solutions within a collaboratively defined roadmap will help propel overall business success and ownership of our category.

Signpost is committed to helping local home service businesses thrive by assisting them in acquiring, serving and driving more business from homeowner customers. We’re a 10 year old, $13 million ARR  business pursuing a new mission to become the leading communications platform for home service businesses.  Along with our VP of Engineering, the Sr. Director of Product Management has an opportunity to define our path forward to achieving our mission. Reporting to the CEO, the Senior Director of Product Management will manage the Product Management team and our design team. This role will work regularly with the engineering leadership and key business leaders in Sales, Marketing and Customer Success.


  • Ensure that Signpost brings innovative solutions to the market that solve  critical  customer problems of home service pros and differentiates us from the competition.
  • Improving processes for product discovery, roadmap creation and development planning
  • Collaborating with VP Engineering to implement agile software development practices.
  • Developing members of product management and design teams
  • Product strategy planning including overall team and roadmap investment in collaboration with company leadership and engineering management
  • Creating product KPIs and working with the product,  engineering and customer success organizations to achieve those KPIs
  • Oversight of feature development in collaboration with PMs, engineering, and design
  • GTM and feature release planning in collaboration with sales, CS, and marketing teams
  • Post-release feature management - adoption, performance, and reiterations for release in collaboration with CS and marketing 
  • Understanding and communication of market landscape - market trends and changes in collaboration other Product Managers, CS and Sales teams
  • Ongoing mapping and matrix of competitive landscape across respective product in collaboration with Product Marketing
  • Development and management of partnerships landscape in collaboration with integrations and build-partner-buy leads


  • Significant (7+ years) and relevant experience in product management as an individual contributor and team lead in hi-tech SaaS, ad-tech/mar-tech background preferred
  • A proven track record in a similar role managing and structuring complex products, ideally in SMB SaaS. Adtech/Martech background preferred
  • Experience working with remotely based product development teams and developing requirements built on customer and business needs, willingness for working with remote teams
  • Inspiring character with a pragmatic hands-on mentality
  • Leading by example, driven, excellent execution and problem-solving skills
  • Have a passion for customer-focused product development
  • Bachelor’s degree in Business, Engineering or equivalent experience
  • MS, MBA or Ph.D. in Computer Science, Mathematics, Statistics, or other related fields is preferred

About Signpost

Signpost helps over ten thousand local home service pros win more business, communicate with their customers and drive loyalty in those customers.  Our core values include:

  • We fight for local businesses: Our passion is helping local businesses thrive. 
  • Convenience matters: We believe that convenient, easy-to-use technology is key to growing local businesses.
  • We invest in our people: Our commitment to our employees is that they will be better for the time they have spent at Signpost.  We invest in training and route employees to opportunities to increase their skills.
  • We are transparent:  everyone knows exactly how the business is doing and what our plans are going forward; we provide feedback frequently and with candor.
  • All mission, no ego:  We are focused on the mission of the business and achieving our goals not being right or looking good.  Good ideas come from everywhere.  

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • jQueryLibraries
    • JSFFrameworks
    • Google AnalyticsAnalytics
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
    • MailChimpEmail
    • MarketoLead Gen


Our company is in a trendy area with plenty of bars and restaurants. Plus, the office is easy to get to with various train stops being close by.

An Insider's view of Signpost

How does your team reward individual success?

Not only do we announce every sale and congratulate the rep individually, but later the rep is given the opportunity to dive into the sales close a little more by sharing the specifics with their team and manager to go over the high points of the sale.

Sean Penrose

Sales Executive

How do you collaborate with other teams in the company?

We like to bounce ideas off of each other, whether its which industries are the best to talk to right now, or best sales practices. It's always nice to get other sales professional's insight into what's working for them and why.

Jaron Parham

Senior Sales Executive

What makes someone successful on your team?

I've learned that if you keep a positive attitude and stick to the process, you can consistently over perform. Hard work pays off!

Marteen Vallely

Senior Franchise Executive

How do you make yourself accessible to the rest of the team?


Romeo Duran

Director of Sales

What’s the vibe like in the office?

Our floor can best be described as high energy and collaborative. Everyone celebrates each others wins while still having friendly competition between teams and offices. Every morning our floor-wide huddles set the tone for the day so we can hit the ground running and we consistently lean on one another to keep ourselves motivated.

Tristan Bolano

Sales Manager

What are Signpost Perks + Benefits

Signpost Benefits Overview

Great Team Culture
Fun Happy Hours
Playing ping pong (preferably possessing a fierce need to win)
Flexible Vacation/ Time Off Policy
Weekly Catered Breakfast
We believe a healthy employee is a happy employee! Signpost offers competitive health, dental, and vision benefits for both employees and their dependents
Stock options

Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Acme Co. hosts company outings Quarterly.
Game Room
Our game room includes Ping Pong, Video Games.
Stocked Kitchen
Some Meals Provided
Happy Hours
Happy hours are hosted Once per month.
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like Onsite training courses.
Lunch and learns
Signpost hosts lunch and learn meetings once per quarter.
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program.
Time allotted for learning
Customized development tracks

Additional Perks + Benefits

Endless snacks and Bagel/Burrito Tuesday. Kegerator filled with your choice of beer. Uncapped commission structure, incredible benefits and start-up equity. Top 10% performers are invited on all expenses paid island vacation. Win weekly and monthly prizes including TV’s, gift cards, and cash.

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