Warner Bros. Discovery
Hybrid

Sr Product Copywriter

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Position Summary

At Discovery, our mission is to serve passionate fans with products, platforms and experiences that inspire, inform and entertain through industry leading content and deeply trusted & beloved brands.

 

Discovery Digital Products is a fast-paced, innovative design, product and technology group that designs and builds industry leading products, platforms and experiences. What makes us unique from the rest of the burgeoning entertainment technology world is that we have award-winning content, work with a wide range of creators, and have the backing of a world leading Global Media Company.

 

As Sr. Product Copywriter, you are an integral part of the team to provide a human tone and voice to our products, platforms, services and experiences. The Senior Product Copywriter will fill a new strategic and cross-functional role on Discovery Design & Product team. Working within an agile framework, this role will quickly produce customer-facing copy across workflows, apps and experiences. Collaborators will include the A/B testing team, Product Design and Product stakeholders and members of audience Insights, among others. The Sr. Copywriter will be directly responsible for optimizing copy to best reflect user needs and brand experience.

 

You will design, develop, and execute the creative brand vision and strategy for our products, platforms, and partner channels. You will use your creativity to deliver brand guides, campaigns and integrations for our customer facing products that engage, delight and resonate with fans of Discovery, HGTV, Food Network, Travel Channel, Science, ID, OWN and more. You thrive in a customer focused, customer obsessed environment using research, data and brand instinct to experiences people love.

 

At Discovery, we’re looking for leaders, innovators and creative problem solvers who are passionate about their work, and are driven to engage, entertain and delight the millions of users who visit our digital properties every day. If you want to work on the future of media alongside amazingly talented colleagues, then this is the place for you.

 

This role is a Full Time Staff Position that will work on-site in our offices at New York, NY or Los Angeles, CA.

Responsibilities

1. Provide hands-on leadership to align creative and product copy direction and deliverables.
2. Create and develop clear and compelling copy for UX and Product Experiences across our App, connected television and mobile web ecosystem.
3. Ensure all copy meets brand voice, network and digital product standards and guidelines.
4. Align work with overarching business and engagement goals to increase user satisfaction.
5. Partner with designers, data scientists, UX Design researchers and content strategists to produce cohesive and innovative experiences.
6. Inject brand-centric language into purchase and navigational messaging across platforms.
7. Encourage optimal viewer and subscriber engagement through tone, voice and messaging. 
8. Represent the strategic intent of your work in cross-functional team meetings, presenting with clarity and helpfulness to a broad stakeholder group
9. Lead & Manage large-scale, high-priority campaigns for our product and platform experiences.
10. Present concepts, strategies and goals effectively to teams and Mid-Level Executives.
11. Design and maintain all Brand Language Systems, design copy and button/CTA Libraries, templates, mockups, user scenarios & flows and experience documentation.

Requirements

* 5+ years of experience as Copywriter or Sr. Copywriter for products, brands and experiences.
* 3+ years’ experience designing creative & brand campaigns for global product experiences.
* BA Degree or higher in Writing, Journalism and/or Product Design.
* Experience designing 10ft, VUI, Connected and Multi-Modal Product Design Systems required.
* Deep knowledge and experience in Mobile, Living Room & Connected Product Environments
* Excellent Communication skills, including technical knowledge of syntax and grammar.
* Strategic thinker who can identify and realize key user flows, human behaviors and language.
* Fluent in branding, product functionality and user experience theories and practices.
* Knowledge of emerging trends for digital products and cross-platform customer integrations.
* Hands on experience with variety of user research techniques including user testing, personas, user tasks and scenarios, internal and external user interviews.
* Education in English, Communications and/or Marketing or Advertising is required.

* Must have the legal right to work in the United States.

* Online portfolio demonstrating broad skills, versatile aesthetic, high-end customer facing experiences, with expertise in design principles, thinking and usability. Please provide a link and any appropriate PDF materials to view your digital samples.

 

Preferred Qualifications

* Hands on team player that can work easily with multiple stakeholders including Design, Product, Business, Data & Research, Project Management, Marketing, Networks and Sales.
* Understanding of SEO, metadata and app store optimization, copy and customer facing copy.
* Experience working in a fast-paced environment with multiple projects and deadlines.
* Capable of driving and participating brainstorm sessions to ensure that customer centered with clear vision is implemented through Design Thinking Best Practices.
* Proven track record with a variety of successful products delivered across multiple platforms, screens and ecosystems with experience in multiple brands, productions and operations.
* Passionate self-starter with high-level of initiative, strong sense of ownership and quality.
* Excellent oral and written skills, and able to present to small or large groups of people including Design, Marketing, Production, Product Teams, and Executive Stakeholders.
* Drive and passion to deliver the best experience for consumers and proven track record to deliver compelling, innovative and award-winning user and product experiences.
* High confidence working on complex multi-platform consumer focused product ecosystems.
* Consumer Electronics, Entertainment & Lifestyle Product experience are a BIG PLUSSES.
* Strong product portfolio with a broad range Brand, Creative, & Product Messaging is a MUST.

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What are Warner Bros. Discovery Perks + Benefits

Warner Bros. Discovery Benefits Overview

Warner Bros Discovery offers a comprehensive set of benefits and perks to support employees in their personal and professional lives. Some program highlights include:

• Local medical, dental, and vision programs in many countries around the world.
• On-site wellness and fitness centers across several of our office locations.
• Family support programs. In the U.S., additional services include on-site childcare in certain offices, backup childcare services, family caregiver leave, adoption, surrogacy, and cryopreservation assistance, and more.
• Tools and resources to support the mental wellbeing of our employees and their dependents, including mental health counselors and 24/7 access to free, confidential support through our Employee Assistance Program administrators.
• Products and services to support financial wellbeing including financial planning tools, and a 401(k) savings plan in the U.S.
• Flexible work arrangements around the globe, allowing employees to better balance work and personal commitments.
• Global learning, leadership & organization programs to inspire, equip, and empower our people to thrive. These programs and resources are accessible to everyone at whatever stage they are in their career.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
In-person all-hands meetings
Summer hours
Employee awards
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Transgender health care benefits
Wellness days
Abortion travel benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Pay transparency
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Company sponsored family events
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Company-wide vacation
Office Perks
Commuter benefits
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Relocation assistance
Home-office stipend for remote employees
Meditation space
Mother's room
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Online course subscriptions available
Customized development tracks
Paid industry certifications
Personal development training
Virtual coaching services

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