At Vimeo, we believe that more meaningfully than the work that you do, it’s the people that you accomplish it with. Our core values are very important to us, one of which being ‘nothing is sacred’. On the Growth team, we take this very seriously, and we use this principle to unlock our experimentation prowess from anything inside the product experience, all the way up the funnel to the pricing and check out pages on Vimeo.com. We’ve already built a phenomenal team full of engineers, analysts, and designers for our desktop web world, and we need the right next leader to take the torch and help us scale experimentation via our flagship mobile app.

To that end, Vimeo is looking for an expert Senior Growth Product Manager to help break down barriers and help push our team to greater heights with data literacy and UX storytelling. Vimeo Growth sits at the convergence of product, marketing, and data, digging through data to find the needle in the haystack and obsessing about user experiences, balancing what’s right for the business and fighting for what’s best for the user. The mobile app team historically has been lean, but we’re at a pivotal stage in our journey where we need to scale for rapid experimentation velocity. We are looking for that exceptional leader with the hunger to build a fast, forward-thinking, high impact process from the ground up with a ready & willing team by their side. Could you be the next growth leader here?

What you'll do:

• Define and drive the activation strategy to unlock user engagement and subscription growth from our growing base of millions of new and existing users that come into our mobile app experience.
• Develop a deep understanding of our users to help identify the right persona and lifecycle segmentation needed to activate users into the right behaviors.
• Identify and own key activation spaces in the user experience, creating repeatable and scalable frameworks and components to enable targeting users with the right information at the right time in the user journey.
• Lead experimentation process around collecting more user information about a user to create a profile and driving key actions based on information collected.
• Drive cross functional activation strategy across growth, CRM, paid marketing and core product teams.
• Partner with various product teams to ensure new products and existing products have the appropriate on ramps needed to be able to activate users into key features.
• Champion and balance user needs with revenue metrics and potentially objectives across different areas of the business through innovative A/B testing and experimentation
• Help hire, build, and scale the Mobile Growth team in partnership with the leadership team.

Skills & knowledge you should possess:

• 3+ years in a growth or product role
• 2+ years experience driving product-led growth and experimentation methodologies.
• Bachelor’s degree
• Experience leading a cross-functional team, and driving strong engineering partnership
• Experience developing in-product and out-of-product experiences
• Proven track record in using data to drive product and/or business decisions
• Ability to inspire, empower, and lead teams to shoot for the moon
• Strong foundational understanding of A/B testing best practices and impact measurement
• A great sense of humor and the ability to roll with the punches (your boss will have a bunch of bad dad jokes)