Sr Product Manager, SEO Growth
Every great story has a new beginning, and yours starts here.
Welcome to Warner Bros. Discovery... the stuff dreams are made of.
Who We Are...
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role...
Warner Bros Discovery ("WBD") is looking for an experienced, detailed-oriented and highly-driven SEO Sr. Product Manager to join our team. They will work with our Product, Development, Creative and Editorial teams to grow our streaming brand's web traffic and increase conversion rates using the latest SEO best practices. They will create a comprehensive SEO growth strategy for each of our brand sites and prioritize the top projects to implement. The position requires strong organizational and time management skills as they will be working in a fast-paced environment with multiple projects. The role not only drives data-driven SEO strategy, but will also focus on technical SEO, being a key integrated partner in web development projects and technical audits.
Your Role Accountabilities...
- Provide strategic SEO counsel to the brands, understand their business, and serve as their go-to SEO thought leader
- Evaluate current state of SEO for key WBD brands and develop an action plan for improvement to drive acquisition
- Perform SEO audits and inspections of websites to identify on-page, off-page, and technical issues
- Publish and update landing pages to be more SEO-friendly using both external and internal tools
- Manage and influence both technical and non-technical internal and external teams in understanding organic business trends and executing against SEO strategies
- Analyze an extremely competitive marketplace and search industry, and take note of trends in the space, staying up to date on the latest developments in SEO and search engine trends
- Evangelize SEO and provide training to audiences such as Editorial, Product, Marketing, etc.
- Deeply understand the web development process and how to integrate SEO to support it
- Ability to manage multiple projects at once, including capability to balance competing priorities
- Evaluate new technologies, strategies, and tactics, providing recommendations to ensure continued growth
Qualifications & Experience...
- 5+ years of proven SEO experience in optimizing technically-complex websites
- Identify opportunities and set SEO strategy for multiple brands globally
- Understanding of technical SEO skills, including ability to evaluate HTML and JavaScript for SEO purposes and make recommendations
- Experience with Single Page Applications (React, Angular)
- Understanding of search engines, spiders and International ranking criteria
- Proficient in MS Office programs: Word, Excel, PowerPoint
- Excellent verbal, written, and presentation skills
- Excellent organizational and project management skills; organized with ability to multitask and prioritize
- Possesses deep understanding of the video streaming industry as well as the ad supported space and is a champion for the consumer preferred.
- Executes against a vision via small, medium, and long-term projects
- Capable of being a doer and longer-term strategic thinker.
- Thrives in a team that believes in working fast, being accountable, and learning from mistakes.
- Comfortable in a small, lean team that requires you to get in the trenches to drive work forward and have a high output.
- Previous Enterprise-level SEO experience preferred
How We Get Things Done...
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
The Legal Bits...
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. $104,300.00 - $193,700.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO).
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at [email protected].