SVP, Programmatic & Partner Product Management

| Greater NYC Area

SVP, Programmatic & Partner Product Management

Reporting Relationship: Chief Operating Officer

Company Overview

Founded in 2008, DoubleVerify (DV) is the leading independent provider of marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media for the world’s largest brands and media platforms. DV provides media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance by bringing transparency and accountability to the market and ensuring ad viewability, brand safety, fraud protection, accurate impression delivery and audience quality across campaigns to drive performance. DV has helped hundreds of Fortune 500 companies across every major vertical, including financial services, telecom, automotive, retail, CPG, travel, luxury and pharmaceuticals gain the most value out of their media spend by delivering best-in-class solutions across the digital ecosystem. Let’s build a better industry.

 Position Overview

The SVP, Programmatic & Partner Product Management has accountability for DV’s fast-growing programmatic & partner product line. This product line leads the innovation, development, and distribution of DV’s data targeting and measurement services via integrations with Demand Side Platforms and other online media platforms allowing buyers on those platforms to activate DoubleVerify services directly within those environments. This position demands in-depth understanding of the ad-serving ecosystem with particular expertise on the technology architecture, business needs, and customer goals of Trading Desks, Demand Side Platforms (DSPs), Ad Exchanges and Sell Side Platforms (SSPs). 

Reporting to the company’s Chief Operating Officer, the SVP is responsible for the product development, delivery, adoption and ultimate commercial success of the product lines and must develop, and execute that strategy in partnership with executives from Sales, Business Development, Client Services, Marketing and more to achieve these goals. Success in this role requires strategic thinking, ingenuity, and innovation to develop commercial and product strategies that will win in a highly-competitive market. The role has primary oversight of growing DoubleVerify’s products through new data offerings, while delivering a market-leading activation and analytics capabilities. A candidate must be able to apply their own data analysis to oversee and manage the development and maintenance of targeting data that improves campaign performance and protection. In addition to the commercial responsibilities, the SVP will lead and manage a growing team of product and technical employees responsible for building, deploying, upgrading and maintaining DoubleVerify’s programmatic and partner products.

 Job Responsibilities

  • Develop and execute the product strategy for the programmatic & partner product line while taking primary responsibility for product development and commercial success of the services.
  • Build, maintain and communicate the complete programmatic and partner product strategy – from vision, through design and development, timely implementation and commercial execution.
  • Identify new opportunities and develop new products that enable DoubleVerify to win in the programmatic data and measurement market.
  • Drive the innovative development of programmatic & partner products at DoubleVerify, including pre-bid data targeting and integrated metrics services.
  • Oversee the product team’s development of detailed product requirements and timely delivery of product features in coordination with the engineering team.
  • Lead and build a top-notch team of product managers at various levels (Associate PM to VP) to execute the responsibilities of the Programmatic & Partner product team.
  • Partner with DV business development team to build and maintain industry and client relationships necessary for product success in the online advertising ecosystem.
  • Oversee the product integration team’s work to ensure DV’s programmatic & partner products are deployed to jointly achieve business goals.
  • Interactively work with the DV Executive Team, Sales, and Marketing to define product vision based on company goals, business opportunities and customer feedback.
  • Ensure there is successful collaboration between the product team with Account Management to ensure clients using DV’s programmatic & partner products are deriving value and have a positive experience.
  • Define and drive go-to-market strategy, planning, and execution for new product offerings and releases.

 Minimum Qualifications

  • 15+ years of Product Management experience.
  • 10+ years of Product or Business management experience in the advertising technology or online media industry.
  • Demonstrated success at scaling advertising technology or similar product lines to commercial success.
  • Ability to develop a comprehensive product strategy and take accountability leading it to success through direct management of product strategy and coordinated execution of operational and commercial activity.
  • Experience running advertising technology products with > $50M in revenue.
  • Leadership experience in high-growth organizations.
  • S. or equivalent/higher level of education in Computer Science or a related technical field.
  • Exceptional understanding of common online advertising technologies, the online advertising ecosystem and standard programmatic auction, data and measurement integration solutions.
  • Superior data analysis skills. Ability to personally deliver insight and action from information.
  • Demonstrated capability to coordinate and lead collaborative business relationships and technical integrations with 3rd-parties to achieve business results.
  • Passion and desire to play a key role in leading a high-growth business in a fast-moving and competitive landscape.

 Preferred Qualifications

  • Deep understanding of the online advertising industry and ad platforms (networks, DSPs, ATDs, SSPs, Exchanges).
  • Comprehensive knowledge of ad technologies across mobile, desktop and OTT/CTV for display and video.
  • Proven ability to balance the need of the customer while maintaining corporate objectives.
  • Ability to work with internal and external customers to find solutions to challenges they face.
  • Organized with a rigorous attention to detail, drive for excellence, and a positive “can-do” approach.
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Technology we use

  • Engineering
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    • ReactLibraries
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DoubleVerify is located in the neighborhood of Soho New York. This neighborhood is full of great places to grab lunch or shop.

What are DoubleVerify Perks + Benefits

DoubleVerify Benefits Overview

Our employees enjoy perks & benefits, some of which are global and some are locally adjusted:

-Tuition reimbursement -Health & fitness reimbursement
-401(k) matching -Comprehensive medical coverage
-Free lunch & breakfast -Fully stocked break rooms
-Commuter benefits -Unlimited days off (US)
-Annual summer outings -Weekly perks like massages & yoga
-Monthly happy hours -Company outings and events

Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Acme's health insurance policy covers up to 2% of out of pocket expenses.
Life Insurance
Wellness Programs
Team workouts
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 16 weeks of parental leave for the primary caretaker. Acme Co. also provides 4 weeks of leave for the secondary caretaker.
Family Medical Leave
Company sponsored family events
Acme co. sponsors family oriented events Semi-annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Acme Co. hosts company outings Monthly.
Free Daily Meals
We provide free breakfast on Friday. Employees get free lunch on Wednesday.
Stocked Kitchen
Happy Hours
Happy hours are hosted Once per month.
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like Annual individual budget for training, Onsite training courses.
Tuition Reimbursement
Lunch and learns
Acme Co. hosts lunch and learn meetings on occasion.
Time allotted for learning
Online course subscriptions available
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