Movable Ink
New York, NY
Remote

VP, Product Marketing

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Movable Ink is a software company that helps businesses earn attention in a world where time is precious and creativity is power. Founded in 2010, Movable Ink activates any data into real-time, personalized content in any customer touchpoint. Over 700 of the world’s most innovative brands rely on Movable Ink to accelerate their marketing performance. With more than 300 employees, the company is headquartered in New York City with operations throughout North America, Central America, Europe, Australia, and Japan.

We are looking for a VP of Product Marketing to own product marketing on a global basis for Movable Ink. This person will be a proven marketing leader who excels at managing exceptional teams, messaging and positioning, marketing strategy and execution aimed at establishing and extending market leadership. 

We support solution oriented sales cycles for B2C enterprise marketers in a landscape with few direct competitors. Our goal is to communicate the value and customer success of Movable Ink to a CMO-level audience and further develop our positioning to support. Your focus on product marketing strategy and excellence in execution across multiple large markets is instrumental.

You will guide a group of product marketers and collaborate with our product team in developing strategic plans that leverage the full marketing mix, messaging, content, and field enablement. You will own the overarching message and value proposition for the full offering that spans all the team’s product areas and drive our thought leadership. The role is highly collaborative and works closely with the strategy team, sales, services, field marketing, and product management to arrive at the best possible messaging and plans.

The role will report to the SVP of Product.

Responsibilities:

  • Define and own the product marketing vision for Movable Ink’s offering aimed at senior marketers. It will be your responsibility to define a clear, differentiated, and compelling position for Movable Ink overall.
  • Work with the Product Management team to define priorities, target audiences and core customer benefits for products and features.
  • Closely collaborate with sales, strategy, and product leadership and across marketing functions to ensure the development and delivery of the most effective programs and tactics to fuel growth.
  • Partner with Content Marketing and PR to design and launch campaigns to impact awareness and develop our pipeline with key enterprise buyers. Be a driving force around MI’s thought leadership.
  • Develop and foster the creation of fresh and new product marketing ideas and content to further develop Movable Ink’s market leadership.
  • Manage a team of strong product marketing professionals and clearly define goals for the team.

Qualifications:

  • 7+ years of product marketing experience in high growth B2B SaaS companies (martech preferred)
  • Experience in product messaging and strategy, content development, and sales enablement for an enterprise audience
  • Deep understanding of C-level B2C marketers needs
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What are Movable Ink Perks + Benefits

Movable Ink Benefits Overview

One of the best things about working at Movable Ink is the amazing company culture we have! We are very proud to say we’ve been named one of Inc. Magazine’s Best Workplaces (2022, 2021, 2020, and 2019) and Built In’s “Best Places to Work” (2023, 2022, 2021, and 2020).

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee-led culture committees
Hybrid work model
President's club
Employee awards
Flexible work schedule
Diversity
Documented equal pay policy
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Transgender health care benefits
Wellness days
Abortion travel benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Charitable contribution matching
Pay transparency
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Sabbatical
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Recreational clubs
Fitness stipend
Home-office stipend for remote employees
Mother's room
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours

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