VP of Product

| Greater NYC Area
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VP OF PRODUCT

We are looking for a VP of Product to conceive, design and build scalable digital solutions that will help set the direction for the evolution of our core offerings, which includes wellness content, online classes and ecommerce (coming soon!) and ultimately shape the future of our business. An exciting and highly visible position the VP of Product will serve as a critical bridge between development and key departments including e-learning, e-commerce, and audience development / growth.

The ideal candidate has a “get it done” outlook. This is a 100% hands-on, do what’s needed, roll-up your sleeves start-up environment. We place a high value on creativity, meticulousness, high energy, and the ability to solve problems and invent solutions. To start you will be the sole dedicated Product Development resource working with our creative, engineering, and analytics teams.

Key Responsibilities

  • Define Product Vision & Strategy: Act like an owner and think long-term and on behalf of the entire company. Make decisions strategically to determine what frameworks need to be in place to ensure product operational efficiency.
  • Product Roadmap: Own and execute a framework to prioritize or de-prioritize aspects of the product roadmap that clearly communicates the direction of the product to both internal stakeholders (ex: tech, audience development, ops, design, classes etc.). Success is measured by the ability to deliver the product roadmap with key stakeholder buy-in.
  • Define and maintain user journeys and use cases to convert users from primary acquisition channels including search, social, and email.
  • Develop a tight, data-driven feedback mechanism that allows the team to quickly garner insights and adjust as needed.
  • Testing: Design and operationalize a framework for testing that has the pulse of the customer throughout the product life cycle. Success is measured by surfacing actionable product insights that help us be agile on product roadmap evolution.
  • UX: Own the visual design and interaction design of all new digital features across e-learning, editorial, and commerce. Ensure the designs meet business requirements and priorities
  • Lead the effort to improve product-market fit for our flagship digital offerings including our Functional Nutrition Program. Success is measured by iteratively building and launching product features that address customer needs and ultimately help grow revenue.
  • Develop strategies for product / feature launches and how to properly conduct user testing.
  • Document best practices, shared data sets, and determine strategy for creating an institutional knowledge base.
  • Cultivate a milestone-driven culture, in which consistent innovation and progress are expected.
  • Own, improve, and report on key product success metrics including customer acquisition, retention, and engagement.

About You

  • 5-10+ years of relevant product management experience with increasing responsibility and a demonstrated ability to solve complex UX and design challenges
  • Experience working in highly ambiguous and fast-paced environments such as a Product-led tech startup is highly desirable
  • Have a technical background (preferred) or deep understanding of software development and demonstrated ability to work with engineers
  • Highly analytical and data-driven; able to distill complex workflows and systems into clear processes and decisions, while measuring everything
  • Detail oriented with a passion for designing all elements of the user experience: functionality, workflows, interactions, interface, and beautiful pixels
  • You have a love of productivity tools and techniques, helping teams work better together
  • Passion for wellness and mindbodygreen’s vision!

Technology We Use

Engineering

  • Node.js
  • React
  • Redux
  • Docker
  • Serverless

Product

  • Optimizely
  • Hotjar
  • Looker
  • Google Analytics
  • Illustrator
  • Photoshop
  • Sketch
  • InVision
  • Asana
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Location

Brooklyn, NY 11201

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