Community Engagement Specialist

| Greater NYC Area

Newsela is an Instructional Content Platform that brings together engaging, accessible content with integrated assessments and insights to supercharge reading engagement and learning in every subject. Do you want to be part of the literacy movement? We are dedicated to our mission to unlock the written word for everyone. Five years since our launch, Newsela is in 90% of US schools, in addition to being in over 180 countries. The result has been more engaged readers—and engaged readers are better learners.

By joining the team as a Community Engagement Specialist, you will help drive use across multiple segments including students, teachers, and admin. Your day could include building reporting on the engagement and use of a specific user group, as well as looking for ways to enhance and streamline our engagement efforts. You will work closely with our external customers and across internal Community, Sales, and Account Management teams to ensure high levels of client use, meet current business objectives, and expand the reach of our client contact to increase client engagement and account renewal. This position reports to the Manager of the Customer Engagement Team.


  • Update, and implement school and district onboarding and engagement activities, which will expand reach and increase the efficacy of touch points to improve engagement and account renewal.
  • Work closely with our data science teams to help define and refine onboarding and engagement segments and activities.
  • Monitor product usage analytics and identify trends through dashboards and automatic reports to give product owners and stakeholders a meaningful and consistent understanding of user behavior.
  • Lead product demonstration calls and webinars to support school and district onboarding and engagement efforts.
  • Work with cross-functional teams to support student, teacher, school, and district-wide onboarding and engagement, based on a deep understanding of our users.
  • Build and maintain relationships with key internal stakeholders to drive school, teacher, and student success with Newsela.
  • Analyze and synthesize information from internal dashboards and other ad-hoc analytical deliverables for school onboarding and engagement.

The Ideal Candidate

  • 1 year of experience with client facing onboarding processes and engagement frameworks to support product usage.
  • Have hands-on experience with various elements of engagement analysis pipeline, such as:
    • Formulating and testing hypotheses
    • Identifying data requirements for analytics projects
    • Synthesizing and presenting results
  • 1 year of project management experience, especially in client-facing work
  • Creative in developing programs and methods for engaging an audience toward the success of a goal
  • Able to see the big picture as well as the small details
  • Bachelor’s degree

A Few Plusses

  • Knowledge of data analytics tool and usage of pivot tables.
  • Thrives in a fast-paced, cross-functional team environment.
  • Previous experience in education or edtech, and familiarity with platforms like Clever, Canvas, and Classlink.
  • Working knowledge of systems operations.
  • Working knowledge of building out market-specific engagement analysis.
  • Familiarity with Salesforce, Outreach, and Looker.
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620 8th Avenue, New York, NY 10018

An Insider's view of Newsela

What’s the vibe like in the office?

The Newsela office is a collaborative workspace. The office is designed to reflect the clients we serve. We have office spaces named after favorite children's books and letters from teachers posted to bulletin boards. We love to keep our mission of "Unlocking the Written Word for Everyone" top of mind.


Sales Development Representative

What projects are you most excited about?

Here at Newsela we are constantly trying to improve. This is especially true when it comes to back to school time. How do we get schools, teachers, and students using Newsela at a high level as quickly and seamlessly as possible is a question I think about almost daily. I am so excited about what the start of the 2018-2019 School Year will bring!


Educator Specialist

How has your career grown since starting at the company?

I've actually grown leaps and bounds at Newsela! I initially started out as an enterprise sales development representative and went through a mentorship program to transition to the account management team! I cannot measure the amount of growth I've experienced the past two years.


Account Manager

What is your vision for the company?

Newsela offers all the content teachers need. Students are excited to read, to make learning fun and engaging. It's more than accessibility and thoughtfulness and inclusivity - I want everyone to be reading, and I want Newsela to be the experience that helps them build the skills to get them there.


Content Partnerships

How do your team's ideas influence the company's direction?

Marketing is at the core about how people feel about Newsela, so we're always thinking about ways to delight not just our users, but anyone facing challenges we're looking to solve. That could be specific to personalized learning or differentiated instruction, or broader topics concerning school climate and culture.


Marketing Communications Manager

What are Newsela Perks + Benefits

Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
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