Demand Center Program Manager

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Meeting your future team:

Collibra is looking for a data-driven and results-oriented programs manager to join our Global Demand Center team, which is responsible for accelerating, scaling and optimizing our demand generation engine. Reporting to the Head of Global Demand Center, you'll be responsible for developing and executing multichannel global demand generation programs that support our pipeline growth goals. As a team member of the Global Demand Center, you’ll help embrace and drive change ensuring our programs are continuously optimized to deliver the best results for the business.

Demand Center Program Managers at Collibra are responsible for:
  • Developing and executing multi-touch, outbound and inbound marketing programs to exceed company-wide growth goals.
  • Managing relationships and programs with global third-party demand generation partners, including content syndication, industry associations, paid social and others. 
  • Developing, writing, testing and measuring nurture emails, to ensure proper qualification and ongoing engagement of program inquiries and recycled leads.
  • Tracking funnel marketing metrics and making recommendations to continuously optimize the marketing mix (including display, events, social, email, nurture, webinars, content syndication, etc.)
  • Closely collaborating with the Sales Development organization to ensure efficient lead follow up, providing guidance on marketing offers, messaging and targeting.
  • Building excellent working relationships with all key business leaders, colleagues, and the broader team, including those in Product, Product Marketing, Operations, Legal, and Sales
You Are:
  • Familiar with best practices in driving demand through digital channels
  • Experienced in making data-driven decisions to continually optimize demand generation programs
  • A relationship builder, who seeks to understand stakeholder needs and drives cross-functional alignment 
  • Comfortable working in a fast-paced environment with a swiftly changing landscape
Measuring Success:
  • Within your first month, you will understand our demand generation goals, target audience, messaging and channel performance.
  • Within your third month, you will be executing against an agreed-upon demand generation program plan, offering recommendations for continuous improvement.
  • Within your sixth month, you will be analyzing each stage of the funnel and offering diagnostics on how we can improve performance.
Benefits at Collibra:

We strive to provide all Collibrians competitive and cost-efficient benefits that are aligned to our company values. As a high-growth company, our goal is to offer flexibility and choice with our benefit programs to support the evolving needs of our changing workforce. The specific offerings will differ slightly by region but our {Be}well benefit programs encompass the following strategic pillars:

  • {Be}Healthy: Healthcare for yourself and eligible dependents (inclusive of partners/domestic partners), mental health resources and care, tax advantaged accounts, income protection, discount programs and more! Additionally, we encourage employees to treat their whole self by offering a bi-monthly calendar of events and programming dedicated to our {Be}well initiatives which focus on wellbeing areas including emotional, professional & social, financial, physical, giving back and allyship & belonging.
  • {Be}With Family: We offer multiple types of leave so that you can spend time with loved ones, including parental leave, carer’s leave and our annual family day. These are all complementary to our culture in which we value output over hours!
  • {Be}Kind: CollibraForGood, Unconscious Bias & Allyship training, Manager Racial Injustice training and Collibra-led fundraisers.
  • {Be}Unplugged: Our paid time off programs include vacation, holidays, sick time and compassionate/bereavement leave. We also offer remote-friendly meditation sessions and cooking lessons - all of which you’re actively encouraged to use!
  • {Be}Informed: Competitive compensation, bonus potential, private company equity, merit reviews and promotion cycles, company pension, discounts programs, access to LinkedIn Learning, employee referral program, development programs, employee rewards & recognition and more!
  • {Be}Together: Community and belonging with our ERGs and personal interest groups, ERG-driven events, speaker series, and celebrations, a dedicated DEI counsel, the virtual Collibra cafe, trivia, bingo games and much more! 

When in-person (office) life resumes, we look forward to more social events (think holiday gift exchange, fundraising events, happy hours, celebrations and more!), snacks, catered lunches and team offsites!

Equal Opportunity:

At Collibra, we’re proud to be an equal opportunity employer - it’s directly tied to our core value, “open, direct, and kind”. We realize the key to creating a company with a world-class culture and employee experience comes from who we hire, and creating a workplace that celebrates everyone. 

With this, we proudly consider qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sexual orientation, pregnancy, sex, gender identity, gender expression, genetic information, physical or mental disability, HIV status, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status, or any other legally protected category.


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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • HibernateLibraries
    • SparkLibraries
    • SparkFrameworks
    • SpringFrameworks
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    • Neo4jDatabases
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • PendoAnalytics
    • InVisionDesign
    • SketchDesign
    • Aha!Management
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
    • Salesforce CPQCRM
    • Callidus CRM
    • PS Enterprise CRM
    • Oracle EloquaLead Gen
    • EngagioLead Gen

Location

FiDi’s rich history is the perfect backdrop to keep us humble without stifling the innovation that our new office inspires. And commuting is a breeze!

An Insider's view of Collibra

What’s the vibe like in the office?

There are a lot of options for when I want to be “distracted” from my work. The office has an amazing mix of personalities that blend together very well. It’s great to have exposure to the individuals who started this company, as well as the rest of the c-suite employees. The office is collaborative so it feels like your opinion actually matters.

Akil

Sales Development Representative

How do you collaborate with other teams in the company?

Cross-team collaboration within Collibra is integral to my position. As an FP&A Analyst, I act as a financial advisor to co-workers across different teams to ensure business decisions and their corresponding impacts help achieve not just Collibra’s business goals, but Collibra’s financial goals as well.

Billy

FP&A Analyst

How has your career grown since starting at the company?

Back in the summer of 2016, I started working at Collibra as an SDR. Fast-forward just two years, and not only have I had the opportunity to create a new account executive role, but I'm now the global sales leader for that team! Collibra is growing fast and there are loads of exciting opportunities available to those who want to work for it.

Jonelle

Manager, Junior Account Executives

What makes someone successful on your team?

The customer advisory management team looks for people who are determined to drive value for our customers. They’re people who build strong relationships, identify challenges, and love to find solutions. It’s why our customers love us!

Alexis

Manager, Customer Advisory Management

What are Collibra Perks + Benefits

Collibra Benefits Overview

We strive to provide all Collibrians competitive and cost-efficient benefits that are aligned to our company values. As a high-growth company, our goal is to offer flexibility and choice with our benefit programs to support the evolving needs of our changing workforce.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
We provide bi-monthly lunch following our all-hands meetings.
Happy Hours
Happy hours are hosted Once per month.
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Online course subscriptions available
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