Sales Account Executive (Detroit, MI)

Posted 4 Days Ago
Be an Early Applicant
Remote
3-5 Years Experience
AdTech • Consumer Web • Digital Media • eCommerce • Marketing Tech • News + Entertainment
Dotdash Meredith is Amercia's largest digital and print publisher, with over 40 brands and 200 million monthly users.
The Role
MNI Targeted Media in Detroit is seeking a Sales Account Executive to identify, grow, and maintain a territory of clients through face-to-face meetings, prospecting, events, presentations, and marketing programs. Responsibilities include achieving revenue goals, prospecting new business, developing integrated media plans, and cultivating client relationships.
Summary Generated by Built In

I. Job Summary | Major goals and objectives.

Media Now Interactive, a division of Dotdash Meredith provides a single point of contact for multiplatform, customized and targeted advertising. From research and strategy to implementation and analysis, Media Now Interactive offers the print and digital products and services needed to efficiently and effectively reach audiences in select markets.

 

Media Now Interactive, is looking for an experienced and proven successful hunter Sales Account Executive who thrives on collaboration, valuable ideas and solutions, utilizes a strong work ethic and enjoys high rewards for high performance to be a part of our Detroit sales team. 

 

You must have a proven sales history and be a marketing leader who will identify, grow, and maintain a territory of clients through face-to-face meetings, prospecting, events, branding, presentations and penetrating organizations on the highest level. Account Executives are required to work with clients/advertising agencies and our internal team to develop integrated advertising and marketing programs to hone in on the client’s needs and objectives by hitting their KPI goals. 

  • Develop and maintain your sales territory by building brand equity, business development and advertising sales throughout the assigned territory.

  • Generate a strong understanding of MNI’s products and media solutions 

  • Cultivate and develop high-level client relationships on the client and agency sides and leverage a strong consultative approach for selling targeted marketing solutions.

  • Identify revenue opportunities with existing clients/advertising agencies to grow existing relationships.

  • Provide ongoing client management to partners including regular reviews of marketing plans performance, educational events and client entertainment.

  • Provide regular updates to management on pipeline of business, percent to goal, territory updates and opportunities along with region challenges. 

  • Perform client needs analysis to determine marketing pain points and develop strategies to address those needs. 

  • Exceed annual revenue goals


II. Essential Job Functions

Weight %

Accountabilities, Actions and Expected Measurable Results

55%

Achieve revenue goals set by the company for existing and developmental accounts. Sells advertising/digital and provides continuing service to advertising agencies and direct accounts. Assesses the advertising revenue potential of assigned accounts. Conveys advertiser’s marketing needs to sales management, research, production and/or promotion in order to design a presentation which shows how the company can fulfill those needs with our targeted marketing advisements. Maintains positive client and internal relationships.

20%

Prospect new business opportunities in your territory, both B2C and B2B, through regular outreach to new clients and advertising agencies with face to face and virtual meetings, presentations, events, entertainment and other related efforts.

10%

Develop integrated media plans working collaboratively with internal MNI team including; planning, marketing, research, account management and ad-ops teams.

10%

 Utilizes available published information about each assigned or prospective advertiser and their industry in order to approach advertiser with an educated sensitivity. Makes presentation to advertiser’s key decision makers in written and/or visual form. Manages client-chosen solutions. Provides excellent customer service to clients.

5%

Provides management with timely updates on pipeline of business, percent to goal, territory updates and opportunities along with region challenges.

100%

III. Minimum Qualifications and Job Requirements | All must be met to be considered.

Experience:

3+ years’ media sales experience minimum; digital sales experience a plus

Background in advertising and media/planning/buying 

Specific Knowledge, Skills and Abilities:

  • Proven track record of developing and growing a client base and agency relationships. This includes; prospecting, lead generation, and deep relationship development throughout an organization.

  • Exceptional presentation and communication skills.

  • Experience in advertising/ media sales with the ability to develop, present and sell through high level media strategy and marketing plans to C-Level clients/ advertising agency teams

  • Driven to succeed! This is an entrepreneurial role. This candidate must have the passion to be successful. Time management, business acumen and a strong work ethic are a must. 

  • Track record of exceeding revenue goals and overachievement.

  • Knowledge of strengths and weaknesses of competitive media preferred.

  • Strong sales skills; ability to create effective sales promotions; adaptable and effective negotiating skills.

  • Solid computer skills using Excel, Word, PowerPoint, Salesforce; knowledge of Nielsen, ComScore and Scarborough a plus.

  • Excellent organizational, multi-tasking and problem-solving skills.

  • Ability to thrive in a team-oriented, competitive, fast-paced environment.

  • Good customer service skills and professional demeanor.

  • Self-starter who can work independently and adapt quickly to different selling situations.

  • Must be able to influence media strategy

  • Creative, compelling and persuasive communication style

  • Proven track record of overachievement

% Travel Required (Approximate): 40%

Position Territory: Detroit

Ideal candidate will live in the designated territory.

What the Team is Saying

Vlada
Brian
Nabil
The Company
New York, NY
3,500 Employees
Hybrid Workplace
Year Founded: 2021

What We Do

Dotdash Meredith's vibrant brands help over 200 million users each month find answers, solve problems, and get inspired. Dotdash is among the largest and fastest growing publishers online, and has won over 50 awards in the last year alone, including Digiday's 2020 Publisher of the Year. Dotdash Meredith brands include Verywell, Investopedia, The Balance, The Spruce, Simply Recipes, Serious Eats, Byrdie, Brides, People, Food & Wine, Shape, Entertainment Weekly, Travel & Leisure, Better Homes and Gardens, Southern Living, Health, InStyle, Parents, EatingWell, Magnolia Journal, MyDomaine, Lifewire, TripSavvy, Liquor.com, and TreeHugger.

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Dotdash Meredith Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Our employees work 3 days in office across our NYC, Des Moines, Birmingham, Seattle, LA, and Chicago locations. A couple of our orgs have remote teams (please refer to job descriptions). We are accommodating towards various exemptions and situations.

Typical time on-site: Not Specified
New York, NY

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