Account Manager, Programmatic
Who We Are
Yieldmo is an advertising technology company that operates a smart exchange that differentiates and enhances the value of ad inventory for buyers and sellers. As a leader in contextual analytics, real time technology, and digital formats, we create, measure, model, and optimize campaigns for unmatched scale and performance. By understanding how each unique impression behaves and looking for patterns and performance in real time, we can drive real performance gains without relying on audience data.
What We Need
We are looking for an Account Manager to join our growing programmatic business. In this role you will manage the client partnership experience from onboarding onward (launch, manage, retain and growth). The ideal candidate is analytical, has strong attention to detail and has deep knowledge of the programmatic landscape with a proven track record of managing these types of clients & campaigns.
Responsibilities
- Act as primary business point of contact for programmatic clients and serve as a trusted consultant to optimize and drive successful PMP campaigns.
- Manage client relationships for programmatic partners from onboarding through to successful campaign execution.
- Ensure PMPs go live in a timely manner
- Utilize programmatic knowledge to effectively scale PMPs
- Understand and leverage Yieldmo best practices when buying Yieldmo formats and inventory, driving value to our programmatic clients
- Partner with Programmatic Lead to identify opportunities where processes can improve
- Act as the day to day internal client contact responsible for communicating pace and performance, optimizations, troubleshooting campaign launches, and reporting
- Maintain a high level of customer satisfaction by collecting and structuring client feedback & working closely with internal teams to prioritize requests (new features, bugs, product enhancements)
- Launch, manage, retain, and grow a set of programmatic accounts
- Proactively keep clients updated on new features and articulate value add
- Closely monitor daily programmatic revenue to ensure it’s on pace with targets, and understanding/analyzing revenue dips and spikes
- Ability to communicate technical details to external people (agencies, brand direct, DSPs, etc) as well as internal teams (Sales, Account Management, Product, Engineering)
- Partner with sales team during pre-sales process to ensure Yieldmo is putting best foot forward and correctly identifying opportunities that will succeed on Yieldmo's platform
- Partnering with Deals Team leads to identify opportunities where processes can be improved
- Upsell existing clients into new deals and new budgets
Requirements
- BA/BS or equivalent combination of education and relevant experience
- 3+ years of relevant industry experience; experience managing programmatic campaigns a must
- In-depth knowledge of DSP capabilities, programmatic execution, verification partners, and data partnerships
- Familiarity with advanced optimization strategies to deliver against performance KPIs and budget growth
- Excellent communication skills, with an ability to communicate with programmatic vendors and partners and distell programmatic language into digestible insights for clients and agency counterparts
- Familiar with digital media planning elements and tactics
- Highly analytical and great problem solving skills
- Ability to pre-empt issues and be proactive in producing solutions
- Ability to manage multiple projects and clients at the same time under pressure, within tight deadlines
- Capacity to work in a fast paced, fluid operating environment
- Adeptness in understanding new technologies in short periods of time
- Self-motivated, self-learning, and proactive in identifying all possible solutions to help clients
Nice to Haves
- Previous trading experience in a major DSP (DV360, TTD, Verizon Media)
- Media agency experience on a high-touch account
- Experience presenting to large client teams
Perks
- White glove service to help you upgrade your home office
- 1 Mental Escape (ME) day each month to fully unplug and recharge
- Work life balance, flexible PTO and competitive compensation packages
- A generous learning stipend and other opportunities for professional development