Coordinator - Digital Pricing & Planning
Overview
As a team member within Discovery Digital Yield and Planning team, the Coordinator, Digital Pricing and Planning is responsible for a broad rang e of inventory and revenue analysis and reporting across the entire portfolio of Digital properties. Supporting the Vice President, Digital Revenue & Sales Strategy, this Coordinator will also need to produce ad hoc reports and interact regularly with a cross-functional team of internal stakeholders, including the Ad Sales, Ad Operations and Finance & Accounting.
Responsibilities
- Create and manage daily sellout reports across the multiple properties and platforms, providing an overview of monetization opportunities across a convergent sales team.
- Compile daily fill rate reports across all Digital inventory types; Identify and communicate opportunities/risks as needed
- Review and approve Ad Sales campaigns in order management system; ensure accurate pricing and inventory allocation across digital platforms.
- Conduct audits and analysis of Ad Sales campaigns for primary business and market classifications (ie, upfront/scatter).
- Present recommendations on ad server changes to maximize campaign delivery; advise Director and Analyst on potential inventory optimizations
- Manage advertiser/category spending reporting to inform future pricing/sales strategy
- Ad hoc reporting and analysis for over-arching team on an ongoing basis
Qualifications
- A minimum 1yrs experience in online media environment with strong working knowledge of online advertising industry
- Passion for Digital Media and the online advertising business
- Bachelor's degree required
- Quick learner, as candidate will require a mastery of our System(s) and processes within a few months of hire
- Comfortable communicating on phone and in email with Sales and Management staff members
- Expert at manipulating, analyzing and reporting on large data sets using a multitude of disparate data sources and tools
- At ease working in fast-paced, rapidly changing environment
- Ability to prioritize workload and meet tight deadlines
- System Knowledge:
- Microsoft Excel (essential); G-Suite preferred.
- Digital Ad Servers and Order Management Systems (Operative, Freewheel, DFP)
- Comscore, Nielsen DAR, MOAT, Google Analytics, and/or other 3 rd party measurement platforms