Director, Strategic Partnerships

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In the minute it takes you to read this job description, Bluecore has launched over 100,000 individually personalized marketing campaigns for our retail e-commerce customers!

The Strategic Partnerships Director will handle identifying, enabling, maintaining, and growing a long-term relationship with key growth partners for Bluecore. These partnerships will include named agencies, ISVs, and thought partners with the purpose of supporting Bluecore’s customers through services, technical capabilities and enhancements, and incremental value that gets results. The ideal candidate will have experience in developing partner ecosystems by defining and testing joint value propositions, performing opportunity analysis and market sizing to guide and prioritize partnership-building decisions. 

As Director of Strategic Partnerships, this position will build our partnerships growth strategy from the ground up, develop successful internal processes, lead enablement and training sessions for partner sales teams, and act as the voice of the partner to Bluecore and the voice of Bluecore to the partner. The ideal candidate will also have the ability to see the big picture and the desire to have a major impact on business growth and profitability through the prioritization of partners (short and long term) for the business. This role will report into Product Marketing to ensure full alignment with the commercialization and readiness of Bluecore’s products, partnerships, and services.

Responsibilities

  • Build and launch the strategic partnerships function at Bluecore, including defining partnership program, prioritizing opportunities and building and eventually, growing a team of strategic partner managers.
  • Develop and oversee the execution of advocacy and revenue-driving Bluecore partner programs and initiatives
  • Build an ecosystem of the retail industry’s best solutions, including technical partners in the e-mail, e-commerce, Advertising, data, and Mobile space. Conduct analyses to identify the next best partner to work with based on Corporate Objectives and Bluecore needs assessment, and identify a strategy of growth in partnership with others.
  • Define joint partner value propositions and develop use cases with Bluecore’s most critical technical and agency partners, including packaging, positioning and messaging.
  • Build compelling sales and marketing trainings and presentations that can be used to enable and train partner sales teams, as well as presented on behalf of Bluecore
  • Collaborate with Product Marketing, Finance, and Legal to build partnership agreements that reflect the nature of the relationship including payment or referral terms, coordinate Bluecore sales compensation, and get sign-off on the readiness of the partnership to be brought to Bluecore GTM.
  • Capture data and conduct analysis on Partner ecosystems and offerings, service models, install base and pricing and growth levers. Demonstrate detailed comparisons and contrasts based on partners historical track record, future state, and Bluecore’s needs
  • Map ecosystem of partners and prioritize opportunities based on impact
  • Lead collaboration with the Manager of Partner Success for shared outcomes for Bluecore’s Partner Accreditation program.
  • Act as a trusted liaison between prospective partners, named partners, and our internal and R&D organizations. This responsibility includes joint enablement, lead sharing, pipeline sizing, and use case development.

Qualifications

  • BA/BS in a related field like Communications, Marketing, or Finance
  • 8+ years of relevant work experience specifically in Partnerships or Strategic Alliances, including in the ecommerce, martech or retail space
  • Experience managing partners and integrating the Partners function into a high-growth company
  • Highly collaborative cross-functionally as well as vertically throughout the organization; working with various levels of the organization including leadership, peers, and junior team members.
  • Outstanding professional presentation skills - able to articulate sophisticated concepts clearly and simply and present in a polished way
  • Navigate and Tackle issues where the analysis of situations or data requires an in-depth evaluation of several variables
  • Strong track record of establishing powerful relationships and a network of key contacts outside own area of expertise
  • Developing and presenting strong content-based business cases that support business decisions with business cases presentations.
  • Experience developing PowerPoint presentations to present business cases to senior executives
  • Adept problem solver who operates in a structured fashion and translates discussions into an analytical decision-making framework.
  • Executive presence to lead and manage most strategic Bluecore growth partners
  • Intellectual curiosity, ability to push the status quo and strong tolerance for navigating and succeeding in white-space scenarios.  
  • We are a remote first company with the ability to hire from just over 25 states within the US


Benefits:

Highly competitive compensation package including salary and equity as well as the opportunity to work for one of the fastest-growing marketing technology companies.

  • Comprehensive medical, dental, and vision insurance
  • 401(k) plan
  • Monthly discretionary reimbursement towards fitness, home office and/or Learning and Development opportunities
  • Generous Parental Leave & flexible vacation policy
  • Remote first company with Hybrid office model for NYC headquarters #LI-Remote #BI-Remote

About Us:

Bluecore is a multi-channel personalization platform that gives retailers a competitive advantage in a digital-first world. Unlike systems built for mass marketing and a physical-first world, Bluecore unifies shopper and product data in a single platform, and using AI/ML, activates welcomed personal experiences at the speed and scale of digital. Through Bluecore’s dynamic shopper and product matching, brands can personalize 100% of communications delivered to consumers through their shopping experiences, anywhere.

This comes to life in three core product lines:

  • Bluecore Communicate™ a modern email service provider (ESP) + SMS
  • Bluecore Site™ an onsite personalization product
  • Bluecore Advertise™ a paid media product

Bluecore is credited with increasing lifetime value of shoppers and overall speed to marketing for more than 400 brands, including Express, Tommy Hilfiger, The North Face, Teleflora and Bass Pro Shops. We have been recognized as one of the Best Places to Work by Fortune, Crain's, Forbes and BuiltIn as well as ranked on the Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies.

 

We are proud of the culture of flexibility, inclusivity and trust that we have built around our workforce. We are a remote first organization with the option to potentially work in our New York headquarters on occasion moving forward. We love the opportunity to come together – but employees will always have the option on where they work best.  

 

At Bluecore we believe in encouraging an inclusive environment in which employees feel encouraged to share their unique perspectives, demonstrate their strengths, and act authentically. We know that diverse teams are strong teams, and welcome those from all backgrounds and varying experiences.  Bluecore is a proud equal opportunity employer. We are committed to fair hiring practices and to building a welcoming environment for all team members. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, familial status or veteran status. 

 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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While we have currently transitioned to remote work, we continue to keep our vibrant culture alive and our customer focus stronger than ever!

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